Dare 2b – AW11 & 12

Client: Dare 2b

Brief: Create a concept and art direction for all Dare 2b communications during the AW11 season.

Synopsis: Dare 2b is an outdoor clothing company that knows that people like to have their own style whether it’s clothing or stunts. We created a distinctive look to show this by using sequence photography with a twist by using different people within it. This was integrated across all communications.

 

 

 

Client: Dare 2b

Brief: Create a concept and art direction for all Dare 2b communications during the AW12 season.

Synopsis: Dare 2b is an outdoor wear company that don’t take them seriously. They are a fun brand with gear that is also serious when it matters. To highlight this mix, we combined action and fun within our imagery to show our perspective of the mountain. This was integrated across all communications.

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