Dare 2b – AW11

Client: Dare 2b

Brief: Create a concept and art direction for all Dare 2b communications during the AW11 season.

Synopsis: Dare 2b is an outdoor clothing company that knows that people like to have their own style whether it’s clothing or stunts. We created a distinctive look to show this by using sequence photography with a twist by using different people within it. This was integrated across all communications.

 

 

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