Client: New Forest
Brief: The New Forest team were looking to encourage more children to visit the National Park with their parents. Not only that, they wanted to teach them about the different ways you can travel around the forest too.
Synopsis: By creating a character, Furzley the squirrel, we had a platform to be able to tell a story. We follow Furzley on his travels around the forest as he attempts to earn himself a Ranger’s badge. Along the way he uses a number of different types of transport to communicate the core message. Along with a book that went into many schools, we also created a series of games so children can continue the adventure online.