Playstation

Client: Playstation

Brief: Create a big idea to get more people outdoors and playing sports.

Synopsis: As there are a lot of children who are not active enough due to video games, we make going outdoors and playing the real sport part of the game itself. You can gain points for your online game too. This means that children can be healthier, do better on their game, and works from a sales/merchandising/social point of view.

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