Brief: Create a TV advert that shows Wuaki.tv as a game-changer in the On-Demand online video service market.
Synopsis: We worked with McCann Barcelona to create a concept that could adapt to both the Spanish and UK markets. Wuaki.tv wanted to make a big impact in the market with their fresh thinking and better deals. The concept showed how Dick Fosbury changed the way people did the high jump at the Olympic games and this is now the way people always do it. We wanted to changed the way people think and helped to communicate this message for the UK.