#GoGoldMCR

Client: GB Heroes Parade

Brief: Turn Manchester Gold for the Olympic & Paralympic homecoming parade 2016.

Synopsis: With just over a week to go before the parade, we decided to do something to welcome home our heroes. With so many of the medals coming from the North, we thought why not turn Manchester gold!! We got Johnny Vegas involved, with him calling the people of Manchester to Go Gold and our clients kindly gave away some amazing prizes to the best gold dressers on the day. We ran One Minute Briefs to create some great user generated content and encouraged lots of brands to turn their logos gold for the day. The hashtag #GoGoldMCR went crazy on the day with lots of people getting involved. Metrolink even turned one of their trams fully gold and Nissan brought a long a fleet of gold cars! Our gold glittery hats created a sea of gold that was mentioned by the presenters, athletes, press and on TV. Even the typical Manchester rain couldn’t dampen the spirits as a rainbow appeared leading right into the goldness at the Town Hall.

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