One Minute Brief of the Day:
Create campaign posters to promote @burgessyachts’ semi-custom yachts, expressing how they’re not just a purchase but a reflection of the owner’s personality, style and freedom to explore without limits.
Tweet your entries to @OneMinuteBriefs and with the hashtag #BurgessYachts
We’d also love to see you share your entries on instagram via posts & stories. Tag in @OneMinuteBriefs and @BurgessYachts
Deadline 6pm GMT.
Prizes:
WINNER: £300 cash!!!
RUNNER-UP: £200 cash!!
3rd Place: £100 cash!
Background for the submissions:
We’re looking for ideas for a campaign around semi-custom yachts (yachts below 50m/500GT). Burgess is typically known as the ‘big boat specialist’ but we want to make some noise about these ‘smaller’ sizes, showing we can do both. <50m yachts deserve love too!
But please steer away from describing them as ‘small’ (we don’t want to come across as if we’re positioning these yachts as ‘less than’). We want something edgy yet elevated, full of personality, and that appeals to those with an adventurous spirit.
For background, semi-custom yachts are like a buying a blank-slate apartment. You can change the furnishings, the style, decide what rooms you want (do you want a second bedroom or a home cinema?) and to some extent change the floorplan by knocking down a few walls. But unlike fully custom yachts, their shell is set in stone. This means that you can personalise the yacht’s interior to your taste, and you get the benefit of it being a tried and tested product with a reduced build time. The best of both worlds.
The people we want to attract are younger than the typical male 60+ yacht afficionado. These people are fresh, fun, bold, and maybe even a little rebellious. They’re looking for freedom and privacy out on the open water. They’ll likely use their yacht to island hop, to speed around the Caribbean, or to use as the ultimate toy for ocean-based fun
Take a look at the website to find out more:
https://www.burgessyachts.com/
Socials for inspiration:
https://www.facebook.com/BurgessYachts/
https://www.instagram.com/burgessyachts/
https://www.linkedin.com/company/burgess%E2%80%8Eyachts/
About Burgess Yachts:
We’ve been perfecting our craft since 1975 and today we’re number one in every field of superyachting over 30m. The reason for that is the Burgess difference.
“I have found Burgess to be discreet, trustworthy and professional in all my dealings with them. I would highly recommend Burgess to other yacht owners.”
The company was founded in 1975 by Nigel Burgess, a renowned solo ocean racer with an obsessive eye for detail and a passion for the sea. Nigel was a pioneer. He had to innovate and think originally to surpass the competition and drive his company to the top of a market that he helped to create. Nigel succeeded because he always put the client first.
Along with the urge to outperform and overdeliver, the trust and integrity that defined Nigel are embedded in the Burgess DNA and reach into every corner of our personalised client services. As a Burgess client, you always come first, whether that’s charter, brokerage, yacht building, management or finance. That’s the Burgess difference.
