OMB Stories: Heather Moore - "Everyone is creative. And everyone has a minute."

Well, it took quite a few years of me peeking from the shadows before I did my first OMB. There was just this minor issue of crippling self-doubt getting in my way. That and my proper full-time job. But now I am here, I am hooked.

Writing ads was my childhood dream job. It still is! Being creative (and winning) brings me joy like nothing else. I had an incredible 20 years in FMCG and hospitality, but the best bits were 100% spreadsheet-free. I took any chance to be creative, from research ideation to video scripts, email newsletters and naming giant cakes.

A few years ago, I was trying to help my son learn to ride his bike. It was not the warm and fuzzy experience you see in films. Anyway, I was talking to him (again) about being brave. Explaining that you still get scared as a grown-up, but sometimes you have to get on and do it anyway. So, he throws back, “Well, what are you too scared to do?” And it was this: jacking in my job, starting my own business, and doing what I now do and love every day.

A lightbulb moment, I realised I had been playing it safe for a long time, and my stabilisers needed to come off. I got a haircut (yes, actually, that was a big deal). I resigned from my sensible job and started my freelance copywriting business. And yes, my son can now ride a bike. And double yes, I am far too slow for him. And triple yes, I have more time for bike rides. That might be quadruple yes, but who’s counting?

I wanted to enter One Minute Briefs a bunch of times. But OMB was full of proper designers and established copywriters. And I couldn’t do much with Canva. And I am sh*t at drawing. So yeah, I felt intimidated. 

Five months after setting up my freelance copywriting business, I was eyeballs deep in website copy with a dollop of writer’s block. I decided to be brave again and thought, d’you know what? It doesn’t matter! It's not work. One Minute Briefs are just for me.

My First Entry

I finally took the leap and did my first OMB for UPAC! Not my best work, but it was a start. 4 (?) entries later, I won my first daily brief with an ad for roller skates. I was giddy!  Anyone who knows me will confirm I am competitive, and it meant a lot to me.

I have been OMBLING for about a year and a half, and I recommend it to everyone. I did every brief in 2024, even when I was on holiday, busy, or not a fan (I am looking at you, sprouts).

My favourite briefs?

My favourite briefs are the ones that feel personal or those that let me be really silly. I have won over 100 daily briefs and been on prize brief shortlists nearly 50 times. I even won two prize briefs, including getting my ad on the largest billboard in Europe 🙌.

It turns out winning isn't quite everything (IKR?!). The absolute cream on the top is more confidence, creativity and willingness to play.

Which briefs would I like to see on OMB?

Some of my favourite things are clients who pay on time, skittles, Bananagrams, murder mysteries, escape rooms, Green Day, Wagamama, Derbyshire, Queen, Softball Cricket, Taskmaster and Daniel Kitson. But maybe you get more out of the unusual suspects like estate agents, bagpipes or wigs.

One Minute Briefs isn’t about creating the most polished ads or ideas inspired by weeks of research and brand immersion. And it's not about knocking that either. It is about your own spontaneous, silly, emotional, punny, only-have-a-minute ideas for products or brands you wouldn’t usually get to work on.

I mean, everyone is creative. And everyone has a minute.

Heather x

Heather’s website: https://copythat-midlands.co.uk/ 

Heather’s portfolio (including some of her OMBling wins): https://copythat-midlands.co.uk/copywriting-portfolio/

One Minute Brief of the Day: Create posters to raise awareness of the brand-new #SoberLoveApp and encourage people to pre-register ahead of launch in 2 weeks time at soberlove.app

SoberLove.app is launching in the next few weeks in the UK and US, it is a dating site for the sober community and the sober-curious.

We want to raise awareness of this new site and encourage people to pre-register ahead of launch in 2 weeks time at www.soberlove.app to pre register.

The site is free to join and anyone who joins ahead of launch (early April) will receive 8 weeks free premium access from launch date.

We are looking for bold and innovative ideas that bring to life what we’re all about.

That’s why we’re teaming up with the OMBLES and can’t wait to see all the brilliant, instinctive ideas!

One Minute Brief of the Day:

Create posters to raise awareness of the brand-new #SoberLoveApp and encourage people to pre-register ahead of launch in 2 weeks time at www.soberlove.app

To enter…post your entries to @OneMinuteBriefs and with the hashtag #SoberLoveApp & link to soberlove.app

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm GMT

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs & @SoberLove.App

WINNER PRIZE: £100 cash!!

ABOUT:

After launching her groundbreaking widow dating service worldwide, dating entrepreneur Nicky Wake is calling on her experience to help sober singles in the UK and USA find that special someone.

A dating entrepreneur that set up the world’s first dating service specifically for widows has called on her personal experience with alcohol to launch a brand-new dating app for the sober and sober curious.

Sober Love is an all-new service launching in the UK & US that will offer a safe space for those that chose not to or cannot drink alcohol who want to find like minded singles.

Sobriety is surprisingly becoming the dominant drinking trend of the 2020s, with the younger generations leading the way toward an alcohol-free future. One in four 18-24 year olds is completely teetotal, sobriety levels that are almost double that of their parents' generation.

Binge drinking is also at its lowest level since the first time it was measured, according to charity DrinkAware, and 2024 saw a record low in the number of adults that drank to excess at least once a week, with just 11% saying they regularly went out on a binge.

Nicky has an intimate knowledge of the impact that alcohol can have. The event that inspired her to set up her first dating service, Chapter Two, was the loss of her husband Andy. Andy, who passed away during the Covid pandemic in 2020, left Nicky and their 12-year-old son in what she describes as a ‘black hole of grief’. 

This tragic loss also had another heartbreaking effect, as the stress of Andy’s death also plunged her into a 4 year long battle with alcoholism…

“Ever since the loss of my husband, I’ve always been terrified of the idea of sober love. I couldn’t face the idea of talking to someone for the first time without having a glass of wine to calm my nerves and help me approach the date without taking in any of my past trauma.

If the idea of a sober date was scary, the thought of sober sex was downright frightening. With the loss of Andy, I have such a complex relationship with love and attraction, and for years the only way that I could manage it effectively was through drinking and alcohol.

Being at the Priory and realising the importance of my sober journey also helped me see how real the difficulties of being sober in a drink-and-date world are. It’s exceptionally tough for anyone who has struggled with their sobriety to even go for a date in a bar, let alone spend their time with someone that is drinking.

So I decided to create a solution. I wanted to pull out the ideas that worked so successfully for Chapter Two, specifically how it was more than just a dating service but a true support system and community, because it has such direct parallels with the sobriety journey.

Whether you’ve suffered a loss or you’re dealing with alcoholism, the most important thing you need is support from people that know what you’re going through. Sober Love will be a place that you don’t just go to find the one, but to find the ones that will help you through the tough times too.

For me, it’s the route into dating that I know that I need. A place that I can come to for love & friendship, for the hard times and the good ones, and it’s something that I know will resonate with anyone who is worrying about what their love life will look like once they’re on the sober journey.

I wanted it to be a community that is accessible to anyone, no matter where they are in their sober journey. If you’re just starting out, or you’ve been sober for years, it will be open to you, and by bringing people together in the real world through our events and in person meetings as well, we’re creating a space that builds long-term friendships, long-term relationships and helps people to tackle sober love without judgement or worry.”
— Nicky Wake - Founder

Anyone that signs up to the service before the launch date will enjoy 8 weeks of premium benefits, including unlimited messaging with potential matches, access to profile views, priority access to exclusive sober events, full access to the site’s sober community features and personal profile optimisation.

Links:


To find out more information and sign up, visit https://soberlove.app/

https://www.facebook.com/soberlove.dating

https://www.instagram.com/soberlove.app

Photos available can be used in your entries but are not essential.


One Minute Brief of the Day: Create billboard-style posters to engage brands in creative ways to support the Testicular Cancer Society & encourage testicular self-exams.

Imagine if brands got behind testicular cancer awareness…

We're calling on the OMBLES to get creative with well-known brands and 'tweak' their brand messages, straplines and logos to raise awareness of this important cause and gain their support. Tag them in your entries too!

One Minute Brief of the Day:

Create billboard-style posters to engage brands in creative ways to support the Testicular Cancer Society & encourage testicular self-exams.

To enter…post your entries to @OneMinuteBriefs and @TCSociety with the hashtag #BrandsForBalls & link to testicularcancersociety.org/pages/self-exam-how-to

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm GMT

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs & @TCSociety

Prizes:

WINNER: £150 cash!!
RUNNER-UP: £100 cash!

About the Testicular Cancer Society 

We are a nonprofit, public charity that is committed to raise awareness and education for the most common form of cancer in men ages 15-35 and provide support for fighters, survivors, and caregivers.

Through our omni-channel, award-winning campaigns and award-winning partnerships we are not just increasing awareness but creating a culture of self-examination to increase the chances of early stage diagnosis, when testicular cancer is almost 100% curable. 

Our support programs are designed to help those affected by testicular cancer navigate the best path forward and unite via community. Whether it is connecting those newly diagnosed to testicular cancer experts or to peer survivors our goal is to assure each individual has the most positive outcomes for decades of their survivorship. 

Our goal is to be the resource on testicular cancer, to raise awareness and save lives.

When testicular cancer is no longer taking the lives of those affected, way too early, our mission will be complete.

WE AREN'T JUST RAISING AWARENESS.

WE'RE SAVING LIVES.

A message from our founder:

When I was diagnosed with testicular cancer in June 2006, I was shocked to find that there were not many resources available for young men when it came to testicular cancer. As a clinical pharmacist and now a testicular cancer survivor, I felt that I had the unique ability to help make that change. I spent a tremendous amount of time contacting as many other testicular cancer survivors as I could to see what their needs were during their ordeal and then formed the Testicular Cancer Society to help meet those needs for the young men facing testicular cancer in the future.

My dream is to make the world of testicular cancer and young adult cancer in general a better place than it was when I entered it. Your support and donations mean a tremendous amount to me and with your help we will directly affect thousands of other young men.

I believe that testicular cancer survivors are one of the best resources that we have in helping pave the road for future young men battling the disease and I welcome your input/suggestions to help make the Testicular Cancer Society even more successful and meaningful. Please feel free to contact me at any time.

I hope that you can join us on our journey of changing the future when it comes to testicular cancer and thank you so much for your support.

P.S. I hope other young men don't make the same mistakes I made during my battle with testicular cancer. I waited over 7 months from when I first felt a lump in my left testicle until I went to the doctor. During that time, I convinced myself that I was going to die from metastatic testicular cancer when in fact the diagnosis was just the beginning of a new appreciation of life.

Web Links:

https://testicularcancersociety.org/

https://testicularcancersociety.org/pages/self-exam-how-to

Socials

Twitter: https://x.com/tcsociety

Facebook: https://www.facebook.com/testicularcancersociety

Instagram: https://www.instagram.com/tcsociety/

YouTube: https://www.youtube.com/user/testicularcancersoci

LinkedIn: https://www.linkedin.com/company/testicular-cancer-society/

One Minute Brief of the Day: Create impactful ‘Summer-focused’ posters/campaign ideas to encourage people to donate to St John Ambulance & raise awareness of their mission.

How would you get people to donate to St John Ambulance?

Bleeding. Panic attack. Chest pain. Shock. Burns. Choking. Emergencies happen every day and first aid can be the difference between life, death, or serious injury.  

St John Ambulance’s mission as England’s first aid charity is to put the power of first aid in everyone’s hands, training communities, responding to emergencies, and inspiring young people - so that everyone can be a lifesaver.  

This July, we want to run a high impact campaign to raise awareness of first aid and drive online donations to fund our charitable works. We’re looking for ideas that would be relevant to people in summer. Think heat illness, holidays, summer sporting events, festivals etc to get you started. We need your help OMBLES!!

For first aid information, we’ve got you covered – check out our website: https://www.sja.org.uk/get-advice/

One Minute Brief of the Day:

Create impactful ‘Summer-focused’ posters/campaign ideas to encourage people to donate to St John Ambulance & raise awareness of their mission to put the power of first aid in everyone’s hands.

To enter…post your entries to @OneMinuteBriefs and @stjohnambulance with the hashtag #StJohnAmbulance and include a link to sja.org.uk

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm GMT

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs & @stjohn_ambulance


Prizes:

1st place: £600 cash!!!!

2nd place: £400 cash!!!

3rd place: £300 cash!!

4th place: £200 cash!

About St. John Ambulance

Nobody should die because first aid wasn’t nearby, so St John Ambulance is putting the power of first aid into everyone’s hands.

Our community of volunteers, first aiders at events, free first aid guides, our inspiring youth programmes, and expert training and supplies

means that everyone can be closer to help in an emergency.​

Every person. Every place. Every time.

Youth programmes

Our youth programmes offer young people a chance to learn first aid alongside other important life skills.

Our ambulance operations

We are a leading not-for-profit provider of specialist ambulance services across England.

Get Advice

First aid saves lives and knowing what to do in an emergency can make all the difference. Get first aid advice on a range of common conditions and first aid techniques.

Our work in the community

As well as our first aid activities and services, we also run a range of community support programmes which focus on health and social care in the community.

How we work

Volunteering

Volunteers are at the heart of how we deliver our work in communities to preserve and protect life.

Fundraising

We fundraise in a range of different ways to help support our work in communities across the country.

Website: sja.org.uk

Some real-life stories can be seen in the video below and via this link:

https://www.sja.org.uk/real-life-stories/

Brief of the Day: Create billboard-style posters that represent what @DrinkWellUK stands for and brings to life the feeling of choosing a 'better for you' drink without sacrificing on enjoyment.

One Minute Brief of the Day: 

Create billboard-style posters that represent what @DrinkWellUK stands for and brings to life the feeling of choosing a 'better for you' drink without sacrificing on enjoyment.

Less calories. No compromises. Just winning.

We’re looking for impactful, engaging ideas that could be translated across multiple platforms such as web banners, social, email. It’s all about the idea! That’s why we’re excited to team up with the OMBLES today.

Post your entries to @OneMinuteBriefs & @drinkwelluk with the hashtag #DrinkWell & link to drinkwelluk.com

Remember to include your Twitter/X handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.

We’d also love you to share your entries via stories and posts to @OneMinuteBriefs and @drinkwell on Instagram and LinkedIn!

Prizes:

1st place: £150 cash!!

2nd & 3rd place: £50 cash!

ABOUT DRINKWELL

DrinkWell is the home of ‘Better for You’ alcohol in the UK.

Their main audience is women aged 50-60. For midlife women who want to have fun with no fear, DrinkWell is the only brand that gives them the triumphant feeling of choosing a better drink that is all the enjoyment with none of the guilt. This demographic feel overlooked and underserved currently in marketing from all brands.

The retailer offers customers a range of wines and beers that are naturally crafted to be lighter in calories, sugars and carbs. Their range is all about simple swaps. Have a pinot that you know and love? They’ll have something similar but without the sugar, calories and carbs but keeping the alcohol. Making you feel better without giving up what you love. No compromises. Just winning.

Please note: They do not stock no/low alcohol products.

The customer truth:

“I am more aware of my health than ever before, but I do not want that to get in the way of having all the fun.”

They give them a way to have it all.

They drink lower calorie wine because it makes them feel a sense of pride. They feel smug and triumphant knowing they have made and enjoyable choice that is better for them. They experience a deep satisfaction from something as ‘simple’ as inputting a glass of wine into a fitness tracking app that does not mess up their goals.

They feel free.

Important:

The team at DrinkWell are working hard to build the ‘Better for You’ category in the UK and are striving to move away from being USP led and want assets that evoke a feeling. 

Create an asset that they can use in their marketing that will resonate with target consumer that isn’t USP led but portrays the lifestyle.

They are content and creative light and striving towards a new brand identity so feel free to tear up current branding and make something completely different.

Find out more:

drinkwelluk.com

drinkwelluk.com/pages/about-us

Find DrinkWell UK on social:

https://www.facebook.com/DrinkWellShop

https://www.instagram.com/drinkwell_uk/

https://x.com/DrinkwellUk

One Minute Brief of the Day: Create posters to raise awareness for PAPYRUS’ fight to prevent young suicides and to keep their helpline, HOPELINE247, operational through the night.

For the first time in our 28-year history, we have launched an emergency appeal to keep our suicide prevention helpline, HOPELINE247, running through the night. Without urgent support, we may be forced to make the devastating decision to cut back our services.

  • Every three minutes, a distressed young person contacts HOPELINE247, our suicide prevention helpline. These calls, texts, and messages come during their darkest hours—often in the middle of the night, when other services aren’t available to them.

  • Since extending HOPELINE247 to a 24/7 service last year, demand has surged. In 2024 alone, we had 12,000 life-saving interactions during the night and saw a 66% increase in the number of young people seeking help through our webchat service. These numbers tell us how vital our work is, but rising costs and a sharp decline in donations across the charity sector have brought us to a critical moment.

  • We are not just a listening service. Our trained suicide prevention advisors actively engage with young people to identify their own reasons for staying safe from suicide. On average in 2024, there were 32 lifesaving interactions per night. This tells us how vital our work is in the twilight hours, when so many young people are struggling through their darkest time.

  • Right now, someone is on the phone contacting one of our professional advisers. Your donations to our emergency appeal will directly fund HOPELINE247, ensuring we can answer calls, texts, and messages from a young person seeking hope, no matter what time it is.

  • This is why we’re calling on the OMBLES to help us spread the word!

One Minute Brief of the Day:

Create posters to raise awareness for PAPYRUS’ fight to prevent young suicides and to keep their helpline, HOPELINE247, operational through the night.

To enter… tweet your entries to @OneMinuteBriefs and @PAPYRUS_Charity with the hashtags #PapyrusCharity and #HOPELINE247 and include a link: justgiving.com/campaign/papyrusemergencyappeal

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm GMT - 19/02/2025

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs & @Papyrus_UK


Prize: Winner receives a big Papyrus ‘goodie bag’ full or merch!!



More about the Emergency Appeal

  • PAPYRUS Prevention of Young Suicide CEO, Ged Flynn, says he makes no apology for appealing directly to the public for help: “No child or young person deserves to be alone with thoughts of suicide. Our work shines a ray of hope into the darkness. Suicides devastate families and friendships, shatter schools and shake the very foundations of our local communities. Every life lost is a tragic waste and yet we believe many young suicides can be prevented.”

  • “Everyone has a role to play and with your generosity PAPYRUS will be able to continue our work, which is far from done. Suicide rates remain stubbornly high and somehow, we must overcome the obstacles we face, find the money we need and help our children and young people to choose life,” he said.

  • If we see someone struggling, we often want to do everything we can to help, don’t we? Right now, thousands of young people are suffering with suicidal thoughts. And our helpline, HOPELINE247, is the lifeline keeping them afloat. HOPELINE247 isn’t just for those struggling with suicidal thoughts—it’s also for parents, friends, and anyone worried about a loved one. If you’ve ever struggled or felt suicide was the way out, think of those who are in that space right now. So please, if you can, donate whatever you can today so we can continue to support those who need us most. Thank you.

  • To donate to the PAPYRUS emergency appeal, go to: www.justgiving.com/campaign/papyrusemergencyappeal

Mission Vision Values

  • Our mission

    • PAPYRUS exists to reduce the number of young people who take their own lives, by shattering the stigma surrounding suicide and equipping young people and their communities with the skills to recognise and respond to emotional distress. We believe that no young person should have to struggle alone with thoughts of suicide.

  • Our vision

    • PAPYRUS envisions a society which speaks openly about suicide and has the resources to help young people who have suicidal thoughts.

  • Our values and beliefs

    • PREVENTION: Many young suicides are preventable.

    • PASSION: Those who are touched personally by a young suicide have a unique contribution to make to our work.

    • HOPE: No young person should have to suffer alone with thoughts or feelings of hopelessness, and nobody should have to go through the heartbreak of losing a young person to suicide.

    • LEARNING: Everyone can play a role in preventing young suicide


About HOPELINE247

Full info: https://www.papyrus-uk.org/papyrus-HOPELINE247/

  • HOPELINE247 is a free, confidential, and anonymous support service available via telephone, email, text, and webchat. It provides crucial assistance to young people under 35 experiencing suicidal thoughts, as well as giving help and advice to their concerned parents, carers, teachers, and friends. Key features of the helpline include:

    • BSL and Multi-Language Support – No other mental health helpline in the UK offers British Sign Language services alongside extensive language interpretation options.

    • HOPELINE Safety Plan – This innovative feature allows allows a young person to collaborate with an adviser and work out their own reasons for staying safe and techniques particular to them that work. They can access their safety plan any time after their initial conversation.

    • Debrief Support – This is a vital service for those who have encountered suicide first-hand, giving them a safe space to process their experience and receive guidance.

  • HOPELINE247 advisers want to work with people to understand why thoughts of suicide might be present. They also want to provide young people and concerned others with a safe space to talk through anything happening in their life that could be impacting on their or anyone else’s ability to stay safe.

    • For children and young people under the age of 35 who are experiencing thoughts of suicide.

    • For anyone concerned that a young person could be thinking about suicide.

  • Young people

    • Our advisers are all trained to help you focus on staying safe from suicide. Their training enables them to provide advice and support that may help you to move forward and stay alive.

  • Concerned others

    • If you are concerned that a young person is feeling suicidal, advisers can support you to start a conversation about suicide and explore options of how best to support them.

  • Contact HOPELINE247

    • If you are having thoughts of suicide or are concerned for a young person who might be you can contact HOPELINE247 for confidential support and practical advice.

      • Call: 0800 068 4141

      • Text: 88247

      • Email: pat@papyrus-uk.org

      • Opening hours: Lines are open 24 hours every day of the year (Weekends and Bank Holidays included)

KEY FACTS:

In 2024…

  • 66% increase in the number of young people reaching out for help through our webchat service in 2024. 

  • In 2024 we spent 237 days on calls which equals 341,280 minutes.

  • Every day in 2024, our team spent an average of 15.6 hours on calls, offering critical support and care.

  • The night-time shift had over 12,000 lifesaving interactions in 2024.

  • Average age of contact during night-time shift is 25-year-old.

  • 1518 safety plans created in 2024 and are viewed an average of 6 times. A third of these are created by people under the age of 19. Most Safety Plans are viewed between 10pm and 11pm.

  • 20% of all contacts are concerned others.

  • 50 debriefs provided in 2024.

  • Supported 74 police officers, ambulance workers, doctors and nurses who were experiencing thoughts of suicide and listed their profession as contributing factor to their thoughts of suicide.

Suicide is not a criminal act

When reporting suicide we urge you not to use the term ‘committed suicide’.

Changes made in the Suicide Act of 1961 decriminalised the act of suicide in the UK. The word ‘commit’ treats it as if it were still a crime, which perpetuates the stigma around suicide and is offensive to families and friends.

Reporting suicide

When reporting suicide please consider, not only the grief of family and friends of the deceased, but other vulnerable young people who may be feeling worthless and not coping with life at that time and for whom explicit descriptions of suicide method could offer a life escape route. It is well known that insensitive media reporting of suicide can prompt imitative behaviour. Evidence about the potential for imitative behaviour is strong.

Make sure you take a look at our TONE OF VOICE GUIDELINES before entering.

justgiving.com/campaign/papyrusemergencyappeal

If using this image alone, please ensure you credit the photographer (as seen on our graphics) - ©ManuelTheLensman

One Minute Brief of the Day: Create posters that encourage young women to apply for the Student Air Traffic Controller Programme at #AirNavIreland.

One Minute Brief of the Day:

Create posters that encourage young women to apply for the Student Air Traffic Controller Programme at #AirNavIreland.

Your entries should prompt them to apply here. They’re taking applications now!

Please share your entries to @OneMinuteBriefs & @AirNav_Ireland with the hashtags #AirNavIreland & #NewHeightsWithAirNav & include a link to airnav.ie/careers/student-air-traffic-controller-application-form

Enter as many times as you like. Deadline 6pm BST on 11 February.

The winners will be announced on the International Women’s Day, 8th March.

And, don’t forget to add your Twitter/X handle in the top-left corner of your entries.

Prizes:

WINNER: £300 CASH!!!

Runner-Up: £200 CASH!!

3rd Place: £100 CASH!

What is AirNav?

AirNav Ireland provides air traffic management services in the 451,000 km2 of airspace controlled by Ireland. The AirNav Ireland ATCOs guide air traffic connecting Europe and North America.

AirNav is looking to recruit around 250 ATCOs over the next 10 years. 

What does an Air Traffic Controller do?

They are responsible for the safe, orderly and expeditious movement of air traffic on and in the vicinity of airports and in the airspace for which Ireland is responsible. Our air traffic controllers keep aircraft at safe distances from each other in the air and on the ground, while arranging them in an optimised order for takeoff or landing along organised flight paths. We use systems and processes to remove the risk of collisions, while allowing the maximum number of aircraft to fly safely in our skies. As airspace gets busier, and at peak times, this becomes increasingly challenging.

Air Traffic Controllers are recruited through our Student Controller Programme and applicants must be at least 19 years of age. They must also have passed at least five subjects in the Leaving Certificate including Mathematics with a Grade H5 in at least two higher level papers or hold a comparable award at Level 5 on the National Framework of Qualifications (NFQ).

Student Controller Programme 

An Air Traffic Controller is responsible for the safe, orderly and expeditious movement of air traffic on and in the vicinity of airports and in the airspace for which Ireland is responsible.

Air Traffic Controllers are recruited through our Student Controller Programme and applicants must be at least 19 years of age. They must also have passed at least five subjects in the Leaving Certificate (including Mathematics) with Grade C in at least two higher level papers or hold a comparable award at Level 5 on the National Framework of Qualifications (NFQ).  Applicants must be eligible to work in the EU.

Apply here: https://www.airnav.ie/careers/student-air-traffic-controller-application-form

Find out more here:

https://www.airnav.ie/

https://www.airnav.ie/careers

https://www.instagram.com/airnavireland

https://x.com/AirNav_Ireland

The winning poster could be featured in our upcoming campaign.

We’re excited to see what the OMBLES come up with!

Considerations:

  • Use our logo and stick to our graphic style where you can.

Logos, fonts and guidelines can be found here.

T&Cs here.

One Minute Brief of the Day: Create campaign-style posters to get @AndTheMurder on the bill for Glastonbury 2025!!

What better way to start the new year than with some prizes? That’s what’s on offer for today’s One Minute Brief.
Long-time OMBLE Mr. Write (@wavyhill), in addition to being a damn fine copywriter, is also a Country musician. And 2024 was a bit of a big year – from a standing start in January, his band Anthony O’Neill and the Murder struck gold with global radio airplay, four #1 tracks on the UK Country Chart, and two nominations at the UK Country Music Awards for Artist of the Year and Group of the Year!

They’ve got even bigger plans for 2025. And that’s where we hope the community will show their support for a fellow OMBLE!

One Minute Brief of the Day:

Create campaign-style posters to get @AndTheMurder on the bill for Glastonbury 2025!!

To enter… tweet your submissions to @OneMinuteBriefs & @AndTheMurder & don’t forget to tag @Glastonbury with the hashtag #GetThemOnGlasto

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm GMT.

Share your entries and tag us in on Insta and Linkedin too!

Check out one of the band’s music videos below…

The best entries will go out on the group’s Instagram feed too. And for the very best, here are the prizes (because – as any Country fan knows – Cash is king).

Prizes:

  • Winner: £100 cash
    Runner-up: £50 cash

And there will be some merchandise winging its way to a couple of special mentions too.

Over to you, OMBLES.

About:

Singer, songwriter, multi-instrumentalist – Anthony O’Neill’s music is as unique and diverse as the man himself.

Along with the Murder – the various musicians and performers who contribute to his recordings and live performances – he delivers a unique twist on country music.

From a ghostly link to Johnny Cash himself to collaborations with genre-spanning artists, Anthony O’Neill and the Murder fuse elements of rock and folk, with influences ranging from Zeppelin to Fairport Convention to Serge Gainsbourg.

The unexpected lurks behind every note.

Links:

andthemurder.com

youtube.com/@AnthonyONeillandtheMurde-xc2di

instagram.com/andthemurder

x.com/andthemurder

Other useful links:

Music

All That’s Left to Rust – the debut EP on Spotify / Apple / Amazon
Muddy Waters – Spotify / Apple / Amazon
The L&N Don’t Stop Here – Spotify / Apple / Amazon
Waterloo Sunrise (Christmas Morning) – Spotify / Apple / Amazon

Video

Waterloo Sunrise (Christmas Morning)
Muddy Waters
I Know Jesus Would
Dirty Laundry

One Minute Brief of the Day: Create posters encouraging business leaders of Manchester to get behind the Business Beats Cancer MCR campaign by donating &/or attending the 2025 Gala Dinner.

“I am proud to have joined the board of Business Beats Cancer Manchester and support Cancer Research. All of us have been affected by Cancer, whether it has been ourselves, family or friends. That’s why I’m hoping the OMBLES will join me in throwing their weight behind this campaign to show that ‘we mean business’ as a community and help to launch the campaign today with an eye to creating an incredible event in 2025 that can help save lives in the longer term. We’ve achieved miraculous results with our campaigns in the past, together.
Let’s do it again.”
— Nick Entwistle - OMB Founder

One Minute Brief of the Day:

Create posters that encourage the business leaders of Manchester to get behind the Business Beats Cancer MCR campaign by donating &/or attending the 2025 Gala Dinner in support of Cancer Research.

One Minute Briefs is a business based in Manchester with OMBLES all over the world. Let’s do our bit to show that we are serious about helping to defeat Cancer and raising money for pioneering research that will change lives in Manchester… and beyond.

Let’s show that #WeMeanBusiness

To enter… tweet your entries to @OneMinuteBriefs with the hashtags #WeMeanBusiness & #BusinessBeatsCancerMCR & a link to businessbeatscancermcr.co.uk

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm GMT.

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs

Prizes:

Winner will receive 2 x tickets to this year’s Gala Dinner alongside OMB.

What:

WE NEED BIG-HITTING BUSINESSES IN OUR CORNER TO SUPPORT OUR FIGHT AGAINST CANCER. WE'RE PUTTING ON A GALA DINNER AND WE WANT TO SEE YOU THERE.
CHECK OUT OUR FILM BELOW.

Where:

Manchester cathedral
Victoria Street
Manchester
M3 1SX

When:

Thursday 27th MARCH 2025
6.30pm - 1am

Why:

Cancer affects one in two people and affects every organisation.
Manchester also has the highest rate of lung cancer deaths in the UK.

How:

MAKE AN IMPACT IN ANY WAY YOU CAN BY ATTENDING THE GALA DINNER AND/OR DONATING TO THIS POWERFUL CAUSE & HELPING US TO SPREAD THE WORD.

Links:

businessbeatscancermcr.co.uk

linkedin.com/company/business-beats-cancer-manchester

  • In addition to entering today. We would like you to print off the ‘WE MEAN BUSINESS’ sheet (or write it on a piece of paper if you don’t have a printer) and share a video of yourself and/or your team saying “I mean business” or “We Mean Business”. See examples below.

  • We will be putting them into a montage in our next film. Pics are welcome too.

  • We mean business. Do you?

One Minute Brief of the Day: Create posters to celebrate the first Christmas of Cheez-It in the UK by encouraging people to 'Try A New Christmas Cheez-Hit'

Try a new Cheez-Hit this Christmas! December 2024 is a very special month for the UK, as it marks the first Christmas since Cheez-It arrived in the UK. Perfect for snacking occasions like the Christmas period, Cheez-It introduces three mouthwatering flavours into the UK salty snacks market which are: The cheesy punch of Double Cheese, the spice of Cheese & Chilli and the pop of Cheese, Sour Cream & Onion. Baked with 100% real cheese, with no artificial colours or flavours, and seasoned to crunchy perfection!

Cheez-It is going to be seen and heard everywhere around Christmas, available in all major supermarkets. Therefore, we wanted to invite the OMB community to join us in the Cheez-y festivities – encouraging people to ‘Try A New Cheez-Hit’.

See more here: https://www.cheezit.com/

One Minute Brief of the Day:

Create Posters to celebrate the first Christmas of Cheez-It in the UK by encouraging people to ‘Try A New Christmas Cheez-Hit’.

Do it in a visually exciting way while making your entries uniquely Cheez-y and have fun!

Examples of Some Cheez-y Puns!

  • Enjoy the festivi-cheese!

  • Happ-brie Christmas!

To enter… tweet your entries to @OneMinuteBriefs with the hashtags #MerryCheezmas and #CheezIt

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm BST. – Gouda luck!

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs and @cheezit_uki

Prizes:

1st Prize: £300 cash!!!

2nd Prize: £200 cash!!

3rd Prize: £100 cash!

DO’S AND DONT’S

DO’S

  • Use the Cheez-It packs.

  • Use the Cheez-It colour palette and font.

  • Keep it simple, single-minded, and fun.

DONT’s

  • Make direct comparisons with competitor cheese snack brands.

  • When using the Cheez-It logo and pack, do not: change its colour; stretch or squeeze; rearrange its position; add elements to it; remove any part of the logo; hang any elements to it.

  • No rude or offensive puns.

Winning Criteria

Best posters will be unique and feel unmistakably Cheez-It. They will clearly help us celebrate the launch in a simple and fun way.

Socials

Instagram: @cheezit_uki

TikTok: @cheezit_uki

Feel free to use any of the images & backgrounds below in your submissions.

Font is Futura Condensed Extra Bold.

One Minute Brief of the Day: Create aircraft/airport-inspired posters to encourage people to advertise on 75Media’s roadside billboards which are in close proximity to Glasgow International Airport.

One Minute Brief of the Day:

Create aircraft/airport-inspired posters to encourage people to advertise on 75Media’s roadside billboards which are in close proximity to Glasgow International Airport.

Tweet your entries to @OneMinuteBriefs and @75MediaLTD with the hashtag #OMB75Challenge

Prize: Free 2-week campaign to have your idea up in lights on an iconic roadside billboard & the opportunity of a special one-off billboard to promote yourself!

We’d also love to see you sharing your entries via Linkedin & Insta. Make sure you tag OMB & 75 Media in!

LinkedIn: https://www.linkedin.com/company/75media

Instagram: https://www.instagram.com/75medialtd/

X: https://x.com/75Medialtd

Website: www.75media.co.uk

About:

Introducing the M8 Tower. 75Media’s number one advertising structure in Scotland offering unbeatable visibility and exposure. Situated on the M8, Scotland’s busiest motorway connecting the nation's two biggest cities: Glasgow and Edinburgh. 

The double-sided RISE+ advertising screen delivers more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway which also connects Glasgow and Edinburgh to Paisley, Greenock and Kilmarnock. 

With its unique proximity to Glasgow International Airport, the M8 Tower captures almost all the airline passengers who arrive and depart by car. The airport carries more than 9.9 million passengers a year, travelling to and from more than 100 destinations making it the prime advertising space in Scotland. 

The M8 Tower has been built to create maximum impact and boasts unparalleled visibility along the M8 corridor with no other competing roadside media. The iconic and striking steel structure, fitted with a dynamic lighting solution to further enhance brands' campaigns, has also been decorated with the world-famous Paisley Pattern, an homage to its location in Paisley, Renfrewshire.

M8 Tower - https://75media.co.uk/locations/m8-tower-glasgow-scotland/

About RISE+ Billboards:

The M8 Tower is one of the platinum sites in 75Media’s RISE+ portfolio: an exclusive network of outdoor advertising sites; all landmarks in their own right. These iconic sites are selected for their positions in nationally renowned locations, famed for their intrinsic high-traffic levels, and their unmissable structures. 

You can use 75Media’s Campaign Visualiser for your entries too! 75media.co.uk/campaign-visualiser

Find out more about RISE+  https://75media.co.uk/outdoor-advertising/rise-plus/

About 75 Media:

75Media delivers real audiences to brands through a national network of digital and classic roadside billboards

We believe in the power of outdoor advertising to connect brands with audiences in a meaningful way. Our aim is simple: to help businesses of all sizes stand out and make their mark. Whether it’s a large-scale campaign or a local message, our classic, D48, and digital large-format roadside billboards offer a platform that’s unmissable. 

Launching in 2020 with just 140 billboards, our founders set out to build a company that could offer businesses – from local startups to household names – access to real audiences. Today, we operate over 1,200 billboards across the UK but our mission to connect brands with real, tangible audiences, remains the same. We deliver the audience, you make the connection.

Useful links:

Website: 75media.co.uk

LinkedIn: https://www.linkedin.com/company/75media

Instagram: https://www.instagram.com/75medialtd

X: https://x.com/75Medialtd

YouTube: https://www.youtube.com/channel/UCXEXg_RtY4t2Pigx-tIvkyw

BOB: Online billboard planning and mapping tool - https://75media.co.uk/bob

Campaign Visualiser - 75media.co.uk/campaign-visualiser

One Minute Brief of the Day: Create billboard-style posters to advertise the ad space on Advans to brands wanting to take their ideas further, with Out Of Home that goes On The Move!

We teamed up with our friends at MindField creative agency and GoMo for a fun, Friday brief today. With some brilliant prizes to be won and have your posters up in lights (and on wheels!)

GOMO is part of CCUK Audio and Media and is fast becoming the biggest, most effective and most reliable Mobile DOOH business in the country. Reaching over 8 million people in the last year.

They work with over 1,000 businesses each year, offering our clients the freedom and flexibility to choose who they want to target, when and where.

This helps brands to stand head and shoulders above their competitors, offering unbeatable ROI and audience measurement.

One Minute Brief of the Day:

Create billboard-style posters to advertise the ad space on Advans to brands wanting to take their ideas further, with Out Of Home that goes On The Move!

To enter… tweet your entries to @OneMinuteBriefs + @GOMODigital with the hashtags #GOMOOOH

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm GMT – Good luck!

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs and @GOMODigital

Prizes:

  • £100 cash prize!

  • Chance to see your ad driving around for the day in a location near you.

  • Your own one-off bespoke ad to promote yourself or what you do!

ADVANS

We have an extensive fleet of fully digital, tri-sided AdVans. They feature high-resolution LED screens, capable of displaying static images or video, with Fusion speakers for sound that packs a punch.

Why ad vans?

Our vans include three facial detection cameras, so we can track the audience we reach from all angles, keeping us accountable and giving you the insight you need to measure a campaign’s success.

They cover anywhere in England, Scotland or Wales for a fixed daily fee and their Euro 6 engines are fully ULEZ compliant.

https://gomodigital.co.uk/ivan/

The GOMO Difference:

We are backed by CCUK Audio and Media, giving us access to the best insight and some of the most creative minds in the country, so we know where to find your audience and how to get them engaged in your products.

Better For The Planet

GOMO is proud to be a Carbon Neutral business in line with internationally recognised standards.

We can help you practice greener and sustainable advertising.

We take our environmental practices seriously, and we know your customers do too – so when you work with GOMO, you can be confident we are limiting the impact of your advertising on the planet.

Website/Socials

Website - https://gomodigital.co.uk/

Twitter - @GOMODigital

Instagram - @GOMODigital

Facebook - @GOMODigital

One Minute Brief of the Day: Create campaign posters to promote @burgessyachts’ semi-custom yachts, expressing how they’re not just a purchase but a reflection of the owner’s personality and style.

One Minute Brief of the Day:

Create campaign posters to promote @burgessyachts’ semi-custom yachts, expressing how they’re not just a purchase but a reflection of the owner’s personality, style and freedom to explore without limits.

Tweet your entries to @OneMinuteBriefs and with the hashtag #BurgessYachts

We’d also love to see you share your entries on instagram via posts & stories. Tag in @OneMinuteBriefs and @BurgessYachts

Deadline 6pm GMT.

Prizes:

WINNER: £300 cash!!!

RUNNER-UP: £200 cash!!

3rd Place: £100 cash!

Background for the submissions:

We’re looking for ideas for a campaign around semi-custom yachts (yachts below 50m/500GT). Burgess is typically known as the ‘big boat specialist’ but we want to make some noise about these ‘smaller’ sizes, showing we can do both. <50m yachts deserve love too!

But please steer away from describing them as ‘small’ (we don’t want to come across as if we’re positioning these yachts as ‘less than’). We want something edgy yet elevated, full of personality, and that appeals to those with an adventurous spirit.

For background, semi-custom yachts are like a buying a blank-slate apartment. You can change the furnishings, the style, decide what rooms you want (do you want a second bedroom or a home cinema?) and to some extent change the floorplan by knocking down a few walls. But unlike fully custom yachts, their shell is set in stone. This means that you can personalise the yacht’s interior to your taste, and you get the benefit of it being a tried and tested product with a reduced build time. The best of both worlds.

The people we want to attract are younger than the typical male 60+ yacht afficionado. These people are fresh, fun, bold, and maybe even a little rebellious. They’re looking for freedom and privacy out on the open water. They’ll likely use their yacht to island hop, to speed around the Caribbean, or to use as the ultimate toy for ocean-based fun

Take a look at the website to find out more:

https://www.burgessyachts.com/

Socials for inspiration:

https://www.facebook.com/BurgessYachts/

https://x.com/BurgessYachts/

https://www.instagram.com/burgessyachts/

https://www.linkedin.com/company/burgess%E2%80%8Eyachts/

About Burgess Yachts:

We’ve been perfecting our craft since 1975 and today we’re number one in every field of superyachting over 30m. The reason for that is the Burgess difference.

“I have found Burgess to be discreet, trustworthy and professional in all my dealings with them. I would highly recommend Burgess to other yacht owners.”

The company was founded in 1975 by Nigel Burgess, a renowned solo ocean racer with an obsessive eye for detail and a passion for the sea. Nigel was a pioneer. He had to innovate and think originally to surpass the competition and drive his company to the top of a market that he helped to create. Nigel succeeded because he always put the client first.

Along with the urge to outperform and overdeliver, the trust and integrity that defined Nigel are embedded in the Burgess DNA and reach into every corner of our personalised client services. As a Burgess client, you always come first, whether that’s charter, brokerage, yacht building, management or finance. That’s the Burgess difference.

One Minute Brief of the Day: Create social media images/posters that celebrate whales as icons of the environmental movement and powerful symbols of our need to restore the ocean.

About today’s campaign:

World leaders are gathered at COP29 discussing our planet’s future, and Whale and Dolphin Conservation are there with them. Working in partnership with many amazing organisations, we are providing real solutions and, importantly, hope.

It might feel hopeless sometimes, like nothing changes and you can’t have any impact on your own. But you are not alone. Together we are a powerful, global movement. And we have some enormous allies who will help us, if we just let them – whales.

One Minute Brief of the Day:

Create social media images/posters that celebrate whales as icons of the environmental movement and powerful symbols of our need to restore the ocean.

Our planet needs a healthy ocean, and a healthy ocean needs whales. Today’s entries need to give people hope. #SaveTheWhaleSaveTheWorld @whalesorg are at COP29 right now – help them make sure whales and the ocean are high on the agenda of climate talks.

The winning entry will be simple, positive, thought provoking and impossible to ignore.

Remember to include your Twitter handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.

Tweet your entries to @OneMinuteBriefs and @whalesorg with the hashtags #SaveTheWhaleSaveTheWorld & #COP29

You can also share your entries via stories and posts to Instagram.

PRIZES:

£200 cash & a year’s adoption of a whale.

About WDC:

WDC is the leading global NGO dedicated to protecting whales and dolphins.

We are lean, ambitious, impactful, and internationally respected.

We work across the whole spectrum of conservation threats, from climate breakdown to captivity and hunting. Why? Because whales and dolphins are awesome. They are thinking, feeling, emotional, social beings who are vital for the health of the ocean and therefore our planet.

More info:

Once, the ocean flourished. Coral reefs bloomed, fish populations were plentiful, and whales and dolphins were abundant. But industrial whaling, destructive modern fishing methods, pollution, oil and gas exploration and drilling, and shipping 226 million containers across the seas every year have devastated the ocean environment and whale and dolphin populations. We urgently need to restore nature. We must re-whale the ocean by allowing it to recover and fill once again with life

We need to:

Recognise we are all connected

The ocean covers most of Earth’s surface and it needs an abundance of whales and dolphins and fish and coral and crustaceans and all the other wonderful species to be healthy and functioning. Non-human animals aren’t just cute and ‘nice to have’ or resources only to be eaten and exploited, they are essential for a sustainable planet – our home.

Understand whales are climate giants

The ocean is one of our planet’s lungs. It produces more oxygen and absorbs more carbon than all of Earth’s forests combined, and whales help it to flourish. hales fertilise tiny plants called phytoplankton with their poo and wee and they transport nutrients around the world on their long migrations. Even after they die, their carcasses sustain around 200 species and lock away carbon.

Let the ocean sing again

Stories passed down through generations in Indigenous cultures and coastal communities, from New Zealand to Shetland, Alaska to Cornwall, remember a time when the seas were teeming with whales and dolphins and fish. We need them back in their original numbers. We’ve devastated the ocean and filled it with noise, but before our industrial exploitation of the seas, the ocean was full of whale song.

More at:

whales.org/greenwhale

Video:

One Minute Brief of the Day: Create billboard-style posters that bring to life just how Dangerously Refreshing #JubelBeer really is!!

OUR STORY

JUBEL was the name of a song (this banger) played at the height of après, the place we discovered the dangerously refreshing beer pêche - a pint of lager with a peach top. People who loved beer loved it, and people who didn’t love beer loved it - an idea was born.

Pints of pêche flowing, sun shining, music pumping, full slopeside send in session. JUBEL means “a feeling of extreme joy” - the idea had a name and we exist to bring this experience to everyone.

See more here: https://jubelbeer.com/pages/our-story

One Minute Brief of the Day:

We think JUBEL is the most refreshing liquid out there…

Create billboard-style posters that bring to life just how Dangerously Refreshing #JubelBeer really is!!

Tweet your entries to @OneMinuteBriefs and with the hashtag #JubelBeer

We’d also love to see you share your entries on instagram via posts & stories. Tag in @OneMinuteBriefs and @JubelBeer

Deadline 6pm GMT.

Prizes:

WINNER: A JUBEL Beer T-shirt and a Case of 48 JUBEL Beers!!

RUNNER-UP: Case of 48 JUBEL Beers!

Find out More:

https://jubelbeer.com/

https://www.instagram.com/jubelbeer

https://www.facebook.com/jubelbeer

One Minute Brief of the Day: Create posters highlighting that the world is going to continue to act on climate change - regardless of the US elections result. #WeAreMovingAhead

We’ve got an important message to get out there today OMBLES and there is a great prize to be won for the winning submission!

One Minute Brief of the Day:

Create posters highlighting that the world is going to continue to act on climate change - regardless of the US elections result. #WeAreMovingAhead

Tweet your entries to @OneMinuteBriefs and @ClimateNewsHub with the hashtags #COP29 & #WeAreMovingAhead

Prizes:

WINNER: £300 CASH!!!

Runner-Up: £200 CASH!!

3rd Place: £100 CASH!

About:

Climate change has devastated communities all over the world in 2024 - from deadly floods in Spain, to Central Europe’s worst flooding in two decades, to the strongest typhoon to hit Vietnam in decades, to record-hot ocean temperatures causing the highest death toll from a hurricane in the mainland US since 2005. The list, tragically, goes on.  

Meanwhile, the United States has elected a new president: Donald Trump. Given Trump’s past statements attacking climate science and renewables and praising fossil fuels, you’d be forgiven for thinking that’s not great news for the climate. And it’s not.   

But that’s only one part of the story. In the U.S., 2,931 businesses, 352 local governments, 827 faith groups, 51 healthcare organizations and many others are still committed to driving forward action on climate change - on moral grounds, but also on economic grounds as renewables continue to become even cheaper than fossil fuels in many parts of the world and the cost of disaster clean-up continues to rise. And institutions like this can achieve a lot without federal support - together, non-federal institutions in the U.S. could cut national emissions by almost half in the next 10 years. 

Globally, too, 195 of the 196 governments who signed the Paris Agreement are moving forward. The amount of climate finance countries have pledged to help others do things like reduce their emissions or adapt to the effects of climate change has tripled over the last decade, for example.  

That’s the positive message for OMBLES to get out ahead of COP29 next week, the most important climate summit of the year, where delegates from almost 200 countries will be in Azerbaijan for UN negotiations to set a crucial new goal for how much money wealthier countries will pledge to support the world in its transition away from fossil fuels and adaptation to climate change. It was never going to be easy - but the energy transition has huge momentum behind it. The US, and the world, is committed, no matter what Trump says. Now it's time for them to show that at COP29! #WeAreMovingAhead. 

In short:

  • Large parts of the U.S. are still committed to the green energy transition, no matter what. 2,931 businesses, 352 local governments, 51 healthcare organizations and many others are driving action - representing 65% of the U.S. population and 68% of U.S. GDP.

  • The energy transition is inevitable. Trump couldn't stop it before and won't stop it now. The US invested over $50 billion in renewables in 2019 alone, despite Trump’s anti-renewable policies. And globally, investment in solar and wind has increased steadily from even before 2016. 

  • Countries are working together on climate because it’s in their mutual interest. 195 of the 196 governments who signed the Paris Agreement are moving forward. The amount of climate finance countries have pledged to help others do things like reduce their emissions or adapt to the effects of climate change has tripled over the last decade.  

Sources for inspiration:

https://www.bloomberg.com/news/articles/2020-01-16/even-under-trump-u-s-renewable-investment-hits-a-record

https://about.bnef.com/blog/renewable-energy-investment-hits-record-breaking-358-billion-in-1h-2023/

https://unfccc.int/process-and-meetings/the-paris-agreement

One Minute Brief of the Day: Create posters aimed at dairy farmers, showcasing cost savings, fast ROI, simple installation + energy independence offered by Solar Power & Battery Storage Solutions

Background:

Dairy farms consume a lot of energy, from milking machines to refrigeration needed to keep milk fresh. Rising energy costs are a major challenge for farmers, who are vulnerable to unpredictable price fluctuations.

Solar power and battery storage provide an ideal solution. Solar panels generate power during the day, perfectly aligned with the twice-daily milking schedule. Battery storage ensures energy is available even after sunset, supporting essential functions like refrigeration.

Additionally, dairy farms often have large barn roofs, making them perfect for solar installations.

One Minute Brief of the Day:

Create posters aimed at dairy farmers, showcasing cost savings, fast ROI, simple installation + energy independence offered by @WarmaUK’s Solar Power & Battery Storage Solutions

Tweet your entries to @OneMinuteBriefs and @WarmaUk with the hashtag #WarmaUK

Remember to include your X/Twitter handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.

You can also share your entries via stories and posts to Instagram.

PRIZES:

WINNER: £250 cash!!!

2ND PLACE: £100 cash!!

3RD PLACE: £50 cash!

Priority Messages (in order of importance):

  1. Significant cost savings

  2. Energy independence

  3. Fast return on investment

  4. Quick and easy installation

What We’re Looking For:

We want bold, creative, and memorable ideas that will resonate instantly with dairy farmers. Feel free to use humour, clever wordplay, and imagery that speaks directly to their world (think cows, milk, barns). For example, a play on words like “Remooable Energy” could be a fun twist. This is a crowded market, so your ad needs to stand out and be noticed.

Brand Codes:

Warma UK stands out in the domestic solar market with its distinctive use of pink (RGB 255, 36, 84) and tropical animals. While pink should be included (even if it’s just in the logo), the use of tropical animals is optional but welcomed.

Find out more about Warma UK here:

https://warmauk.com/about/

Socials

Site - https://warmauk.com

Twitter - https://x.com/warmauk

Facebook - https://www.facebook.com/warmauk/

LinkedIn - https://www.linkedin.com/company/warma-uk

One Minute Brief of the Day: Create moving billboard/van signage using simple, impactful headlines to advertise the world’s first fully zero-waste supermarket - @WeeklyDotShop

About today’s brief

Plastic (and other) packaging waste is killing our planet, Greenpeace estimates the UK throws away 90 BILLION pieces of plastic packaging every year (over 3,000 per household). 40% of it comes from groceries.

What can we do about it? For consumers there is very little choice - big supermarkets are dominant and current packaging is simply “how things come”. Available alternatives are limited, high effort and often expensive.

The best thing would be to stop using throwaway packaging altogether, for any products.

That’s what we’re doing. Our mission is to eliminate packaging waste from groceries.

And we’re asking the brilliant OMBLES to help us spread the word!

One Minute Brief of the Day:

Create moving billboard/van signage using simple, impactful headlines to advertise the world’s first fully zero-waste supermarket - @WeeklyDotShop

Tweet your entries to @OneMinuteBriefs and @WeeklyDotShop with the hashtag #ZeroWasteSupermarket

Remember to include your Twitter handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.

You can also share your entries via stories and posts to Instagram.

WINNER PRIZE: £150 Cash!!!

About Us Pt.II

We’re a new kind of supermarket where anything that needs packaging comes in a reusable that we collect, clean, and use again. Think refill, but we’ve already done the refilling bit for you and just deliver your products ready to use.

Uniquely we aim to offer all the things you’d normally buy in your big shop each week, so it’s all in one place.

The no throwaway packaging rule is a hardline one - we don’t even use throwaway caps or stick-on labels.

We believe that we need to remove the barriers to zero waste, by making a service that is competitive on price, very easy to use and involves minimal habit change. We want to empower people to make a big change without making big changes.

For example, our reusables work like regular packaging. You put them in the same place in the cupboard or fridge that you always do and just use them until they are empty. Then instead of putting them in the bin you pop them back into the cotton bags they came in and we collect them when we deliver your next order.

We’ve built an entirely new circular system for reuse in grocery, the first of its kind. We do all the steps for reuse and have made multiple category leading innovations to get this to work. From MagicLabels (no plastic, paper or glue) to ZeroTrace tracking (laser marking for individual tracking).

We hope that in a few years people will look back and wonder why we didn’t do groceries like this in the first place, because it’s so obvious that this is the right way to do it.

What we need

We’ve been live for 3 months and just bought our first van, a white Nissan ENV-200.

We deliver ourselves, the model is weekly subscription direct-to-consumer. Customers can set products to come every week, at intervals up to 8 weeks or add them as one offs, and can edit their order until the cut off at 9am the day before delivery.

We don’t yet have a simple, clear way of showing what we do. It’s so new and different and there’s a lot to explain. It really is zero waste, it really is all products. Here’s an amazing new way to shop offering you low effort / high impact changes to the way you buy groceries.

We think the van is the perfect way to develop this message. You see it and it’s gone so view time is short and the message needs to land quickly.

This will be our first real creative execution so there’s a blank slate. We have a logo, brand colours (#f7410f, #44a53b) and fonts (Poppins semibold for headers, Epilogue regular for body).

Our brand personality is still evolving, but we are a challenger, so loud and revolutionary. We’ve found this needs to be done in a way that brings people with us - we don’t shout at people that they are doing it wrong, rather we want to show them this in a way that is so obvious they’ll see it for themselves. We want them to “discover” us and join the refill revolution.

You can use the image below for mock-ups if you wish.

One Minute Brief of the Day: Create posters to bring the OoOoOoOoooooOooOH to OOH (Out of Home) and share eye-catching, spooky messages to say #HappyHalloween to billboard passers-by.

After the brilliant brief we ran with Vision Digital recently, they’ve given us free reign over their Manchester billboard to bring the OoOoOoOoooooOooOH to OOH!

One Minute Brief of the Day:

Create posters to bring the OoOoOoOoooooOooOH to OOH (Out of Home) and share eye-catching, spooky messages to say #HappyHalloween to passers-by of the @VisionAdUK D48 billboard in Manchester this Thursday.

Think about the location, what people are doing when they pass by, how will you entertain them with witty headlines? Have fun and keep it simple!

Whatever you think but as ever…just remember to include your Twitter handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.

Tweet your entries to @OneMinuteBriefs and @VisionAdUK with the hashtags #OoOoH & #Halloween

You can also share your entries via stories and posts to Instagram.

PRIZE:

Have your idea up in lights on Halloween!!

About the billboard.

Universal square, Manchester city centre

Our D48 Screen is located on an extremely busy road used as cut through which forms part of the Ring Road in Manchester City Centre,  Targeting traffic travelling around the City Centre. Seen by over 250,000 per day!  Positioned at the Universal Square Office Building and in proximity to Ashton Old Rd, Hyde Rd, Stockport Rd A6 and the Etihad Stadium.

Universal Square

devonshire st north

manchester city centre

m12 6jh

https://visiondigital.info/

Check out the OMB billboards, that have been up on the site over the last week, below.

One Minute Brief of the Day: Create posters to promote #IAmNotATypo - a collective aiming to create social change so no one feels like an oversight

About IANAT:

I am not a typo is a collective aiming to create social change so no one feels like an oversight. We look at the link between identity and technology, challenging tech giants to adapt. 

Our names are the most important words in our lives – part of our identity. But we have noticed that while all names are created equal, the technology that shapes our world does not treat them like that. Some are more equal than others. 

Starting with our first UK-based campaign – challenging tech giants to change their name dictionaries, so that all first names are treated equally by our technology. We want to create a world that sees and supports all of us.

One Minute Brief of the Day:

Create posters to promote #IAmNotATypo - a collective aiming to create social change so no one feels like an oversight

Because huge numbers of names popular in the UK are wrong, according to our devices’ English (UK) dictionaries. The names deemed wrong indicate that our devices don’t reflect a multi-cultural UK. 

And guess what? They are disproportionately African and Asian in origin. Some are Eastern European. Some are Scottish, Welsh or Irish. This doesn’t reflect a diverse, inclusive society. 

Esmae – all 398 of her born in England and Wales in 2021 – is wrong, apparently. Same for the 447 born in 2020, 501 born in 2019, 480 born in 2018 and 502 born in 2017. That’s 2,328 in the last five years. That’s compared to 36 instances of the name Nigel in that time. 

Show people why our devices should reflect a diverse, inclusive society! 

Please tweet your entries to @OneMinuteBriefs @IAmNotATypo with the hashtag #IAmNotATypo

Deadline 6pm BST. Remember to include your Twitter handle in the top-left corner of your entries. 

We’d also love to see you share your entries as posts and stories on Instagram too. Tag @OneMinuteBriefs and @iamnotatypo on there too. 

PRIZES

WINNER: £100 cash!!

What we’re looking for: 

We’re looking for fun and engaging ways to grab the attention of Big Tech and inspire them to update their dictionaries.  

Our ask is simple. For Big Tech to spell-check spell-check and correct autocorrect. 

Do’s: 

  • Use the typo red line where possible

  • Use example typo names 

Don’ts: 

  • Feature competitor products or any other brands in your entries 

  • No swearing or rude/offensive messaging

Website/Socials

Website - https://www.iamnotatypo.org

Twitter - https://x.com/iamnotatypo

Instagram - https://www.instagram.com/iamnotatypo

LinkedIn - https://www.linkedin.com/company/i-am-not-a-typo/

TikTok - https://www.tiktok.com/@iamnotatypo