One Minute Brief of the Day: Create posters encouraging business leaders of Manchester to get behind the Business Beats Cancer MCR campaign by donating &/or attending the 2025 Gala Dinner.

“I am proud to have joined the board of Business Beats Cancer Manchester and support Cancer Research. All of us have been affected by Cancer, whether it has been ourselves, family or friends. That’s why I’m hoping the OMBLES will join me in throwing their weight behind this campaign to show that ‘we mean business’ as a community and help to launch the campaign today with an eye to creating an incredible event in 2025 that can help save lives in the longer term. We’ve achieved miraculous results with our campaigns in the past, together.
Let’s do it again.”
— Nick Entwistle - OMB Founder

One Minute Brief of the Day:

Create posters that encourage the business leaders of Manchester to get behind the Business Beats Cancer MCR campaign by donating &/or attending the 2025 Gala Dinner in support of Cancer Research.

One Minute Briefs is a business based in Manchester with OMBLES all over the world. Let’s do our bit to show that we are serious about helping to defeat Cancer and raising money for pioneering research that will change lives in Manchester… and beyond.

Let’s show that #WeMeanBusiness

To enter… tweet your entries to @OneMinuteBriefs with the hashtags #WeMeanBusiness & #BusinessBeatsCancerMCR & a link to businessbeatscancermcr.co.uk

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm GMT.

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs

Prizes:

Winner will receive 2 x tickets to this year’s Gala Dinner alongside OMB.

What:

WE NEED BIG-HITTING BUSINESSES IN OUR CORNER TO SUPPORT OUR FIGHT AGAINST CANCER. WE'RE PUTTING ON A GALA DINNER AND WE WANT TO SEE YOU THERE.
CHECK OUT OUR FILM BELOW.

Where:

Manchester cathedral
Victoria Street
Manchester
M3 1SX

When:

Thursday 27th MARCH 2025
6.30pm - 1am

Why:

Cancer affects one in two people and affects every organisation.
Manchester also has the highest rate of lung cancer deaths in the UK.

How:

MAKE AN IMPACT IN ANY WAY YOU CAN BY ATTENDING THE GALA DINNER AND/OR DONATING TO THIS POWERFUL CAUSE & HELPING US TO SPREAD THE WORD.

Links:

businessbeatscancermcr.co.uk

linkedin.com/company/business-beats-cancer-manchester

  • In addition to entering today. We would like you to print off the ‘WE MEAN BUSINESS’ sheet (or write it on a piece of paper if you don’t have a printer) and share a video of yourself and/or your team saying “I mean business” or “We Mean Business”. See examples below.

  • We will be putting them into a montage in our next film. Pics are welcome too.

  • We mean business. Do you?

One Minute Brief of the Day: Create posters to celebrate the first Christmas of Cheez-It in the UK by encouraging people to 'Try A New Christmas Cheez-Hit'

Try a new Cheez-Hit this Christmas! December 2024 is a very special month for the UK, as it marks the first Christmas since Cheez-It arrived in the UK. Perfect for snacking occasions like the Christmas period, Cheez-It introduces three mouthwatering flavours into the UK salty snacks market which are: The cheesy punch of Double Cheese, the spice of Cheese & Chilli and the pop of Cheese, Sour Cream & Onion. Baked with 100% real cheese, with no artificial colours or flavours, and seasoned to crunchy perfection!

Cheez-It is going to be seen and heard everywhere around Christmas, available in all major supermarkets. Therefore, we wanted to invite the OMB community to join us in the Cheez-y festivities – encouraging people to ‘Try A New Cheez-Hit’.

See more here: https://www.cheezit.com/

One Minute Brief of the Day:

Create Posters to celebrate the first Christmas of Cheez-It in the UK by encouraging people to ‘Try A New Christmas Cheez-Hit’.

Do it in a visually exciting way while making your entries uniquely Cheez-y and have fun!

Examples of Some Cheez-y Puns!

  • Enjoy the festivi-cheese!

  • Happ-brie Christmas!

To enter… tweet your entries to @OneMinuteBriefs with the hashtags #MerryCheezmas and #CheezIt

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm BST. – Gouda luck!

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs and @cheezit_uki

Prizes:

1st Prize: £300 cash!!!

2nd Prize: £200 cash!!

3rd Prize: £100 cash!

DO’S AND DONT’S

DO’S

  • Use the Cheez-It packs.

  • Use the Cheez-It colour palette and font.

  • Keep it simple, single-minded, and fun.

DONT’s

  • Make direct comparisons with competitor cheese snack brands.

  • When using the Cheez-It logo and pack, do not: change its colour; stretch or squeeze; rearrange its position; add elements to it; remove any part of the logo; hang any elements to it.

  • No rude or offensive puns.

Winning Criteria

Best posters will be unique and feel unmistakably Cheez-It. They will clearly help us celebrate the launch in a simple and fun way.

Socials

Instagram: @cheezit_uki

TikTok: @cheezit_uki

Feel free to use any of the images & backgrounds below in your submissions.

Font is Futura Condensed Extra Bold.

One Minute Brief of the Day: Create aircraft/airport-inspired posters to encourage people to advertise on 75Media’s roadside billboards which are in close proximity to Glasgow International Airport.

One Minute Brief of the Day:

Create aircraft/airport-inspired posters to encourage people to advertise on 75Media’s roadside billboards which are in close proximity to Glasgow International Airport.

Tweet your entries to @OneMinuteBriefs and @75MediaLTD with the hashtag #OMB75Challenge

Prize: Free 2-week campaign to have your idea up in lights on an iconic roadside billboard & the opportunity of a special one-off billboard to promote yourself!

We’d also love to see you sharing your entries via Linkedin & Insta. Make sure you tag OMB & 75 Media in!

LinkedIn: https://www.linkedin.com/company/75media

Instagram: https://www.instagram.com/75medialtd/

X: https://x.com/75Medialtd

Website: www.75media.co.uk

About:

Introducing the M8 Tower. 75Media’s number one advertising structure in Scotland offering unbeatable visibility and exposure. Situated on the M8, Scotland’s busiest motorway connecting the nation's two biggest cities: Glasgow and Edinburgh. 

The double-sided RISE+ advertising screen delivers more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway which also connects Glasgow and Edinburgh to Paisley, Greenock and Kilmarnock. 

With its unique proximity to Glasgow International Airport, the M8 Tower captures almost all the airline passengers who arrive and depart by car. The airport carries more than 9.9 million passengers a year, travelling to and from more than 100 destinations making it the prime advertising space in Scotland. 

The M8 Tower has been built to create maximum impact and boasts unparalleled visibility along the M8 corridor with no other competing roadside media. The iconic and striking steel structure, fitted with a dynamic lighting solution to further enhance brands' campaigns, has also been decorated with the world-famous Paisley Pattern, an homage to its location in Paisley, Renfrewshire.

M8 Tower - https://75media.co.uk/locations/m8-tower-glasgow-scotland/

About RISE+ Billboards:

The M8 Tower is one of the platinum sites in 75Media’s RISE+ portfolio: an exclusive network of outdoor advertising sites; all landmarks in their own right. These iconic sites are selected for their positions in nationally renowned locations, famed for their intrinsic high-traffic levels, and their unmissable structures. 

You can use 75Media’s Campaign Visualiser for your entries too! 75media.co.uk/campaign-visualiser

Find out more about RISE+  https://75media.co.uk/outdoor-advertising/rise-plus/

About 75 Media:

75Media delivers real audiences to brands through a national network of digital and classic roadside billboards

We believe in the power of outdoor advertising to connect brands with audiences in a meaningful way. Our aim is simple: to help businesses of all sizes stand out and make their mark. Whether it’s a large-scale campaign or a local message, our classic, D48, and digital large-format roadside billboards offer a platform that’s unmissable. 

Launching in 2020 with just 140 billboards, our founders set out to build a company that could offer businesses – from local startups to household names – access to real audiences. Today, we operate over 1,200 billboards across the UK but our mission to connect brands with real, tangible audiences, remains the same. We deliver the audience, you make the connection.

Useful links:

Website: 75media.co.uk

LinkedIn: https://www.linkedin.com/company/75media

Instagram: https://www.instagram.com/75medialtd

X: https://x.com/75Medialtd

YouTube: https://www.youtube.com/channel/UCXEXg_RtY4t2Pigx-tIvkyw

BOB: Online billboard planning and mapping tool - https://75media.co.uk/bob

Campaign Visualiser - 75media.co.uk/campaign-visualiser

One Minute Brief of the Day: Create billboard-style posters to advertise the ad space on Advans to brands wanting to take their ideas further, with Out Of Home that goes On The Move!

We teamed up with our friends at MindField creative agency and GoMo for a fun, Friday brief today. With some brilliant prizes to be won and have your posters up in lights (and on wheels!)

GOMO is part of CCUK Audio and Media and is fast becoming the biggest, most effective and most reliable Mobile DOOH business in the country. Reaching over 8 million people in the last year.

They work with over 1,000 businesses each year, offering our clients the freedom and flexibility to choose who they want to target, when and where.

This helps brands to stand head and shoulders above their competitors, offering unbeatable ROI and audience measurement.

One Minute Brief of the Day:

Create billboard-style posters to advertise the ad space on Advans to brands wanting to take their ideas further, with Out Of Home that goes On The Move!

To enter… tweet your entries to @OneMinuteBriefs + @GOMODigital with the hashtags #GOMOOOH

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm GMT – Good luck!

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs and @GOMODigital

Prizes:

  • £100 cash prize!

  • Chance to see your ad driving around for the day in a location near you.

  • Your own one-off bespoke ad to promote yourself or what you do!

ADVANS

We have an extensive fleet of fully digital, tri-sided AdVans. They feature high-resolution LED screens, capable of displaying static images or video, with Fusion speakers for sound that packs a punch.

Why ad vans?

Our vans include three facial detection cameras, so we can track the audience we reach from all angles, keeping us accountable and giving you the insight you need to measure a campaign’s success.

They cover anywhere in England, Scotland or Wales for a fixed daily fee and their Euro 6 engines are fully ULEZ compliant.

https://gomodigital.co.uk/ivan/

The GOMO Difference:

We are backed by CCUK Audio and Media, giving us access to the best insight and some of the most creative minds in the country, so we know where to find your audience and how to get them engaged in your products.

Better For The Planet

GOMO is proud to be a Carbon Neutral business in line with internationally recognised standards.

We can help you practice greener and sustainable advertising.

We take our environmental practices seriously, and we know your customers do too – so when you work with GOMO, you can be confident we are limiting the impact of your advertising on the planet.

Website/Socials

Website - https://gomodigital.co.uk/

Twitter - @GOMODigital

Instagram - @GOMODigital

Facebook - @GOMODigital

One Minute Brief of the Day: Create campaign posters to promote @burgessyachts’ semi-custom yachts, expressing how they’re not just a purchase but a reflection of the owner’s personality and style.

One Minute Brief of the Day:

Create campaign posters to promote @burgessyachts’ semi-custom yachts, expressing how they’re not just a purchase but a reflection of the owner’s personality, style and freedom to explore without limits.

Tweet your entries to @OneMinuteBriefs and with the hashtag #BurgessYachts

We’d also love to see you share your entries on instagram via posts & stories. Tag in @OneMinuteBriefs and @BurgessYachts

Deadline 6pm GMT.

Prizes:

WINNER: £300 cash!!!

RUNNER-UP: £200 cash!!

3rd Place: £100 cash!

Background for the submissions:

We’re looking for ideas for a campaign around semi-custom yachts (yachts below 50m/500GT). Burgess is typically known as the ‘big boat specialist’ but we want to make some noise about these ‘smaller’ sizes, showing we can do both. <50m yachts deserve love too!

But please steer away from describing them as ‘small’ (we don’t want to come across as if we’re positioning these yachts as ‘less than’). We want something edgy yet elevated, full of personality, and that appeals to those with an adventurous spirit.

For background, semi-custom yachts are like a buying a blank-slate apartment. You can change the furnishings, the style, decide what rooms you want (do you want a second bedroom or a home cinema?) and to some extent change the floorplan by knocking down a few walls. But unlike fully custom yachts, their shell is set in stone. This means that you can personalise the yacht’s interior to your taste, and you get the benefit of it being a tried and tested product with a reduced build time. The best of both worlds.

The people we want to attract are younger than the typical male 60+ yacht afficionado. These people are fresh, fun, bold, and maybe even a little rebellious. They’re looking for freedom and privacy out on the open water. They’ll likely use their yacht to island hop, to speed around the Caribbean, or to use as the ultimate toy for ocean-based fun

Take a look at the website to find out more:

https://www.burgessyachts.com/

Socials for inspiration:

https://www.facebook.com/BurgessYachts/

https://x.com/BurgessYachts/

https://www.instagram.com/burgessyachts/

https://www.linkedin.com/company/burgess%E2%80%8Eyachts/

About Burgess Yachts:

We’ve been perfecting our craft since 1975 and today we’re number one in every field of superyachting over 30m. The reason for that is the Burgess difference.

“I have found Burgess to be discreet, trustworthy and professional in all my dealings with them. I would highly recommend Burgess to other yacht owners.”

The company was founded in 1975 by Nigel Burgess, a renowned solo ocean racer with an obsessive eye for detail and a passion for the sea. Nigel was a pioneer. He had to innovate and think originally to surpass the competition and drive his company to the top of a market that he helped to create. Nigel succeeded because he always put the client first.

Along with the urge to outperform and overdeliver, the trust and integrity that defined Nigel are embedded in the Burgess DNA and reach into every corner of our personalised client services. As a Burgess client, you always come first, whether that’s charter, brokerage, yacht building, management or finance. That’s the Burgess difference.

One Minute Brief of the Day: Create social media images/posters that celebrate whales as icons of the environmental movement and powerful symbols of our need to restore the ocean.

About today’s campaign:

World leaders are gathered at COP29 discussing our planet’s future, and Whale and Dolphin Conservation are there with them. Working in partnership with many amazing organisations, we are providing real solutions and, importantly, hope.

It might feel hopeless sometimes, like nothing changes and you can’t have any impact on your own. But you are not alone. Together we are a powerful, global movement. And we have some enormous allies who will help us, if we just let them – whales.

One Minute Brief of the Day:

Create social media images/posters that celebrate whales as icons of the environmental movement and powerful symbols of our need to restore the ocean.

Our planet needs a healthy ocean, and a healthy ocean needs whales. Today’s entries need to give people hope. #SaveTheWhaleSaveTheWorld @whalesorg are at COP29 right now – help them make sure whales and the ocean are high on the agenda of climate talks.

The winning entry will be simple, positive, thought provoking and impossible to ignore.

Remember to include your Twitter handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.

Tweet your entries to @OneMinuteBriefs and @whalesorg with the hashtags #SaveTheWhaleSaveTheWorld & #COP29

You can also share your entries via stories and posts to Instagram.

PRIZES:

£200 cash & a year’s adoption of a whale.

About WDC:

WDC is the leading global NGO dedicated to protecting whales and dolphins.

We are lean, ambitious, impactful, and internationally respected.

We work across the whole spectrum of conservation threats, from climate breakdown to captivity and hunting. Why? Because whales and dolphins are awesome. They are thinking, feeling, emotional, social beings who are vital for the health of the ocean and therefore our planet.

More info:

Once, the ocean flourished. Coral reefs bloomed, fish populations were plentiful, and whales and dolphins were abundant. But industrial whaling, destructive modern fishing methods, pollution, oil and gas exploration and drilling, and shipping 226 million containers across the seas every year have devastated the ocean environment and whale and dolphin populations. We urgently need to restore nature. We must re-whale the ocean by allowing it to recover and fill once again with life

We need to:

Recognise we are all connected

The ocean covers most of Earth’s surface and it needs an abundance of whales and dolphins and fish and coral and crustaceans and all the other wonderful species to be healthy and functioning. Non-human animals aren’t just cute and ‘nice to have’ or resources only to be eaten and exploited, they are essential for a sustainable planet – our home.

Understand whales are climate giants

The ocean is one of our planet’s lungs. It produces more oxygen and absorbs more carbon than all of Earth’s forests combined, and whales help it to flourish. hales fertilise tiny plants called phytoplankton with their poo and wee and they transport nutrients around the world on their long migrations. Even after they die, their carcasses sustain around 200 species and lock away carbon.

Let the ocean sing again

Stories passed down through generations in Indigenous cultures and coastal communities, from New Zealand to Shetland, Alaska to Cornwall, remember a time when the seas were teeming with whales and dolphins and fish. We need them back in their original numbers. We’ve devastated the ocean and filled it with noise, but before our industrial exploitation of the seas, the ocean was full of whale song.

More at:

whales.org/greenwhale

Video:

One Minute Brief of the Day: Create billboard-style posters that bring to life just how Dangerously Refreshing #JubelBeer really is!!

OUR STORY

JUBEL was the name of a song (this banger) played at the height of après, the place we discovered the dangerously refreshing beer pêche - a pint of lager with a peach top. People who loved beer loved it, and people who didn’t love beer loved it - an idea was born.

Pints of pêche flowing, sun shining, music pumping, full slopeside send in session. JUBEL means “a feeling of extreme joy” - the idea had a name and we exist to bring this experience to everyone.

See more here: https://jubelbeer.com/pages/our-story

One Minute Brief of the Day:

We think JUBEL is the most refreshing liquid out there…

Create billboard-style posters that bring to life just how Dangerously Refreshing #JubelBeer really is!!

Tweet your entries to @OneMinuteBriefs and with the hashtag #JubelBeer

We’d also love to see you share your entries on instagram via posts & stories. Tag in @OneMinuteBriefs and @JubelBeer

Deadline 6pm GMT.

Prizes:

WINNER: A JUBEL Beer T-shirt and a Case of 48 JUBEL Beers!!

RUNNER-UP: Case of 48 JUBEL Beers!

Find out More:

https://jubelbeer.com/

https://www.instagram.com/jubelbeer

https://www.facebook.com/jubelbeer

One Minute Brief of the Day: Create posters highlighting that the world is going to continue to act on climate change - regardless of the US elections result. #WeAreMovingAhead

We’ve got an important message to get out there today OMBLES and there is a great prize to be won for the winning submission!

One Minute Brief of the Day:

Create posters highlighting that the world is going to continue to act on climate change - regardless of the US elections result. #WeAreMovingAhead

Tweet your entries to @OneMinuteBriefs and @ClimateNewsHub with the hashtags #COP29 & #WeAreMovingAhead

Prizes:

WINNER: £300 CASH!!!

Runner-Up: £200 CASH!!

3rd Place: £100 CASH!

About:

Climate change has devastated communities all over the world in 2024 - from deadly floods in Spain, to Central Europe’s worst flooding in two decades, to the strongest typhoon to hit Vietnam in decades, to record-hot ocean temperatures causing the highest death toll from a hurricane in the mainland US since 2005. The list, tragically, goes on.  

Meanwhile, the United States has elected a new president: Donald Trump. Given Trump’s past statements attacking climate science and renewables and praising fossil fuels, you’d be forgiven for thinking that’s not great news for the climate. And it’s not.   

But that’s only one part of the story. In the U.S., 2,931 businesses, 352 local governments, 827 faith groups, 51 healthcare organizations and many others are still committed to driving forward action on climate change - on moral grounds, but also on economic grounds as renewables continue to become even cheaper than fossil fuels in many parts of the world and the cost of disaster clean-up continues to rise. And institutions like this can achieve a lot without federal support - together, non-federal institutions in the U.S. could cut national emissions by almost half in the next 10 years. 

Globally, too, 195 of the 196 governments who signed the Paris Agreement are moving forward. The amount of climate finance countries have pledged to help others do things like reduce their emissions or adapt to the effects of climate change has tripled over the last decade, for example.  

That’s the positive message for OMBLES to get out ahead of COP29 next week, the most important climate summit of the year, where delegates from almost 200 countries will be in Azerbaijan for UN negotiations to set a crucial new goal for how much money wealthier countries will pledge to support the world in its transition away from fossil fuels and adaptation to climate change. It was never going to be easy - but the energy transition has huge momentum behind it. The US, and the world, is committed, no matter what Trump says. Now it's time for them to show that at COP29! #WeAreMovingAhead. 

In short:

  • Large parts of the U.S. are still committed to the green energy transition, no matter what. 2,931 businesses, 352 local governments, 51 healthcare organizations and many others are driving action - representing 65% of the U.S. population and 68% of U.S. GDP.

  • The energy transition is inevitable. Trump couldn't stop it before and won't stop it now. The US invested over $50 billion in renewables in 2019 alone, despite Trump’s anti-renewable policies. And globally, investment in solar and wind has increased steadily from even before 2016. 

  • Countries are working together on climate because it’s in their mutual interest. 195 of the 196 governments who signed the Paris Agreement are moving forward. The amount of climate finance countries have pledged to help others do things like reduce their emissions or adapt to the effects of climate change has tripled over the last decade.  

Sources for inspiration:

https://www.bloomberg.com/news/articles/2020-01-16/even-under-trump-u-s-renewable-investment-hits-a-record

https://about.bnef.com/blog/renewable-energy-investment-hits-record-breaking-358-billion-in-1h-2023/

https://unfccc.int/process-and-meetings/the-paris-agreement

One Minute Brief of the Day: Create posters aimed at dairy farmers, showcasing cost savings, fast ROI, simple installation + energy independence offered by Solar Power & Battery Storage Solutions

Background:

Dairy farms consume a lot of energy, from milking machines to refrigeration needed to keep milk fresh. Rising energy costs are a major challenge for farmers, who are vulnerable to unpredictable price fluctuations.

Solar power and battery storage provide an ideal solution. Solar panels generate power during the day, perfectly aligned with the twice-daily milking schedule. Battery storage ensures energy is available even after sunset, supporting essential functions like refrigeration.

Additionally, dairy farms often have large barn roofs, making them perfect for solar installations.

One Minute Brief of the Day:

Create posters aimed at dairy farmers, showcasing cost savings, fast ROI, simple installation + energy independence offered by @WarmaUK’s Solar Power & Battery Storage Solutions

Tweet your entries to @OneMinuteBriefs and @WarmaUk with the hashtag #WarmaUK

Remember to include your X/Twitter handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.

You can also share your entries via stories and posts to Instagram.

PRIZES:

WINNER: £250 cash!!!

2ND PLACE: £100 cash!!

3RD PLACE: £50 cash!

Priority Messages (in order of importance):

  1. Significant cost savings

  2. Energy independence

  3. Fast return on investment

  4. Quick and easy installation

What We’re Looking For:

We want bold, creative, and memorable ideas that will resonate instantly with dairy farmers. Feel free to use humour, clever wordplay, and imagery that speaks directly to their world (think cows, milk, barns). For example, a play on words like “Remooable Energy” could be a fun twist. This is a crowded market, so your ad needs to stand out and be noticed.

Brand Codes:

Warma UK stands out in the domestic solar market with its distinctive use of pink (RGB 255, 36, 84) and tropical animals. While pink should be included (even if it’s just in the logo), the use of tropical animals is optional but welcomed.

Find out more about Warma UK here:

https://warmauk.com/about/

Socials

Site - https://warmauk.com

Twitter - https://x.com/warmauk

Facebook - https://www.facebook.com/warmauk/

LinkedIn - https://www.linkedin.com/company/warma-uk

One Minute Brief of the Day: Create moving billboard/van signage using simple, impactful headlines to advertise the world’s first fully zero-waste supermarket - @WeeklyDotShop

About today’s brief

Plastic (and other) packaging waste is killing our planet, Greenpeace estimates the UK throws away 90 BILLION pieces of plastic packaging every year (over 3,000 per household). 40% of it comes from groceries.

What can we do about it? For consumers there is very little choice - big supermarkets are dominant and current packaging is simply “how things come”. Available alternatives are limited, high effort and often expensive.

The best thing would be to stop using throwaway packaging altogether, for any products.

That’s what we’re doing. Our mission is to eliminate packaging waste from groceries.

And we’re asking the brilliant OMBLES to help us spread the word!

One Minute Brief of the Day:

Create moving billboard/van signage using simple, impactful headlines to advertise the world’s first fully zero-waste supermarket - @WeeklyDotShop

Tweet your entries to @OneMinuteBriefs and @WeeklyDotShop with the hashtag #ZeroWasteSupermarket

Remember to include your Twitter handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.

You can also share your entries via stories and posts to Instagram.

WINNER PRIZE: £150 Cash!!!

About Us Pt.II

We’re a new kind of supermarket where anything that needs packaging comes in a reusable that we collect, clean, and use again. Think refill, but we’ve already done the refilling bit for you and just deliver your products ready to use.

Uniquely we aim to offer all the things you’d normally buy in your big shop each week, so it’s all in one place.

The no throwaway packaging rule is a hardline one - we don’t even use throwaway caps or stick-on labels.

We believe that we need to remove the barriers to zero waste, by making a service that is competitive on price, very easy to use and involves minimal habit change. We want to empower people to make a big change without making big changes.

For example, our reusables work like regular packaging. You put them in the same place in the cupboard or fridge that you always do and just use them until they are empty. Then instead of putting them in the bin you pop them back into the cotton bags they came in and we collect them when we deliver your next order.

We’ve built an entirely new circular system for reuse in grocery, the first of its kind. We do all the steps for reuse and have made multiple category leading innovations to get this to work. From MagicLabels (no plastic, paper or glue) to ZeroTrace tracking (laser marking for individual tracking).

We hope that in a few years people will look back and wonder why we didn’t do groceries like this in the first place, because it’s so obvious that this is the right way to do it.

What we need

We’ve been live for 3 months and just bought our first van, a white Nissan ENV-200.

We deliver ourselves, the model is weekly subscription direct-to-consumer. Customers can set products to come every week, at intervals up to 8 weeks or add them as one offs, and can edit their order until the cut off at 9am the day before delivery.

We don’t yet have a simple, clear way of showing what we do. It’s so new and different and there’s a lot to explain. It really is zero waste, it really is all products. Here’s an amazing new way to shop offering you low effort / high impact changes to the way you buy groceries.

We think the van is the perfect way to develop this message. You see it and it’s gone so view time is short and the message needs to land quickly.

This will be our first real creative execution so there’s a blank slate. We have a logo, brand colours (#f7410f, #44a53b) and fonts (Poppins semibold for headers, Epilogue regular for body).

Our brand personality is still evolving, but we are a challenger, so loud and revolutionary. We’ve found this needs to be done in a way that brings people with us - we don’t shout at people that they are doing it wrong, rather we want to show them this in a way that is so obvious they’ll see it for themselves. We want them to “discover” us and join the refill revolution.

You can use the image below for mock-ups if you wish.

One Minute Brief of the Day: Create posters to bring the OoOoOoOoooooOooOH to OOH (Out of Home) and share eye-catching, spooky messages to say #HappyHalloween to billboard passers-by.

After the brilliant brief we ran with Vision Digital recently, they’ve given us free reign over their Manchester billboard to bring the OoOoOoOoooooOooOH to OOH!

One Minute Brief of the Day:

Create posters to bring the OoOoOoOoooooOooOH to OOH (Out of Home) and share eye-catching, spooky messages to say #HappyHalloween to passers-by of the @VisionAdUK D48 billboard in Manchester this Thursday.

Think about the location, what people are doing when they pass by, how will you entertain them with witty headlines? Have fun and keep it simple!

Whatever you think but as ever…just remember to include your Twitter handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.

Tweet your entries to @OneMinuteBriefs and @VisionAdUK with the hashtags #OoOoH & #Halloween

You can also share your entries via stories and posts to Instagram.

PRIZE:

Have your idea up in lights on Halloween!!

About the billboard.

Universal square, Manchester city centre

Our D48 Screen is located on an extremely busy road used as cut through which forms part of the Ring Road in Manchester City Centre,  Targeting traffic travelling around the City Centre. Seen by over 250,000 per day!  Positioned at the Universal Square Office Building and in proximity to Ashton Old Rd, Hyde Rd, Stockport Rd A6 and the Etihad Stadium.

Universal Square

devonshire st north

manchester city centre

m12 6jh

https://visiondigital.info/

Check out the OMB billboards, that have been up on the site over the last week, below.

One Minute Brief of the Day: Create posters to promote #IAmNotATypo - a collective aiming to create social change so no one feels like an oversight

About IANAT:

I am not a typo is a collective aiming to create social change so no one feels like an oversight. We look at the link between identity and technology, challenging tech giants to adapt. 

Our names are the most important words in our lives – part of our identity. But we have noticed that while all names are created equal, the technology that shapes our world does not treat them like that. Some are more equal than others. 

Starting with our first UK-based campaign – challenging tech giants to change their name dictionaries, so that all first names are treated equally by our technology. We want to create a world that sees and supports all of us.

One Minute Brief of the Day:

Create posters to promote #IAmNotATypo - a collective aiming to create social change so no one feels like an oversight

Because huge numbers of names popular in the UK are wrong, according to our devices’ English (UK) dictionaries. The names deemed wrong indicate that our devices don’t reflect a multi-cultural UK. 

And guess what? They are disproportionately African and Asian in origin. Some are Eastern European. Some are Scottish, Welsh or Irish. This doesn’t reflect a diverse, inclusive society. 

Esmae – all 398 of her born in England and Wales in 2021 – is wrong, apparently. Same for the 447 born in 2020, 501 born in 2019, 480 born in 2018 and 502 born in 2017. That’s 2,328 in the last five years. That’s compared to 36 instances of the name Nigel in that time. 

Show people why our devices should reflect a diverse, inclusive society! 

Please tweet your entries to @OneMinuteBriefs @IAmNotATypo with the hashtag #IAmNotATypo

Deadline 6pm BST. Remember to include your Twitter handle in the top-left corner of your entries. 

We’d also love to see you share your entries as posts and stories on Instagram too. Tag @OneMinuteBriefs and @iamnotatypo on there too. 

PRIZES

WINNER: £100 cash!!

What we’re looking for: 

We’re looking for fun and engaging ways to grab the attention of Big Tech and inspire them to update their dictionaries.  

Our ask is simple. For Big Tech to spell-check spell-check and correct autocorrect. 

Do’s: 

  • Use the typo red line where possible

  • Use example typo names 

Don’ts: 

  • Feature competitor products or any other brands in your entries 

  • No swearing or rude/offensive messaging

Website/Socials

Website - https://www.iamnotatypo.org

Twitter - https://x.com/iamnotatypo

Instagram - https://www.instagram.com/iamnotatypo

LinkedIn - https://www.linkedin.com/company/i-am-not-a-typo/

TikTok - https://www.tiktok.com/@iamnotatypo

One Minute Brief of the Day: Create posters to entertain drivers stuck in traffic next to the @VisionAdUK D48 billboard in Manchester.

It’s FRIDAY! And we’ve been given a billboard by our friends at Vision Digital to do what we want with and one winner will feature on there as soon as next week!!

So let’s have a fun brief to make the OMBLES and general public laugh.

One Minute Brief of the Day:

Create posters to entertain drivers stuck in traffic next to the @VisionAdUK D48 billboard in Manchester.

Anything goes. Shock them, test them, quiz them, make them laugh. Bear in mind where they are and what they’re doing. How will you brighten their day?

Whatever you think but as ever…just remember to include your Twitter handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm BST.

Tweet your entries to @OneMinuteBriefs and @VisionAdUK with the hashtag #TerrificJam

You can also share your entries via stories and posts to Instagram.

PRIZE:

Have your idea up in lights within a week!!

About the billboard.

Universal square, Manchester city centre

Our D48 Screen is located on an extremely busy road used as cut through which forms part of the Ring Road in Manchester City Centre,  Targeting traffic travelling around the City Centre. Seen by over 250,000 per day!  Positioned at the Universal Square Office Building and in proximity to Ashton Old Rd, Hyde Rd, Stockport Rd A6 and the Etihad Stadium.

Universal Square

devonshire st north

manchester city centre

m12 6jh

https://visiondigital.info/

Brief of the Day: Create posters to promote @Tanium & @SCACharity's #CPRaTHON supporting @ResusCouncilUK to raise awareness of #RestartAHeartMonth & the importance of knowing CPR 

“Today’s One Minute Brief is a hugely important one both personally and for us as a community. It’s one we can all learn from and share an important message far and wide. I suffered a heart attack myself in 2015 whilst playing in an ad-agency football tournament for our very own ‘OMB FC’ team alongside Max from Tanium who we’ve teamed up on this brief on! So I’m really hoping the OMBLES rally behind us on this one. ”
— Nick Entwistle - OMB Founder

One Minute Brief of the Day:

Create posters to promote @Tanium & @SCACharity's #CPRaTHON supporting @ResusCouncilUK to raise awareness of #RestartAHeartMonth & the importance of knowing CPR 

Tweet your entries to @OneMinuteBriefs, @Tanium, @SCACharity & @ResusCouncilUK with the hashtag #CPRaTHON

Remember to include your Twitter handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm BST.

You can also share your entries via stories and posts to Instagram @taniuminc, @SCASambulancecharity @resuscounciluk

PRIZES:

CPRaTHON Merchandise Pack, Free basic life support training at no cost & the opportunity to have your idea shown on social ads nationwide and charity social sites.


What is the CPRaTHON?

At 10 AM, October 17th for 24 hours until 10 AM, October 18th, teams of eight individuals from Tanium with our newly acquired skills will take turns to keep Little Annie the mannequin alive by providing 100 chest compressions a minute, continuously for 24 hours. c.144,000 compressions over 24 hours. The aim is to raise money and awareness of life saving CPR skills. 

Learn more about the CPRaTHON. 

Key statistics and figures:

  • There are over 100,000 hospital admissions a year due to heart attacks working out to 290 a day or one every 5 minutes. 

  • But more than 30,000 out-of-hospital cardiac arrests happen every year in the UK. Sadly, less than 1 in 10 people survive.

    • Early CPR and defibrillation can more than double the chances of survival, which is why it is so crucial to learn.

  • Over 80% of cardiac arrests happen within the home and you can protect your loved ones by learning CPR in 15 minutes free. 

  • However Surveys show that only 4 in 10 people in the UK are confident enough to perform CPR when witnessing a cardiac arrest.

    • Being confident with basic life support and CPR can make all of the difference in a time of need. 

  • Its estimated that around 1.4 million people alive in the UK today have survived a heart attack – around 1 million men and 400,000 women. 

  • More information from the British Heart Foundation here: https://www.bhf.org.uk/-/media/files/for-professionals/research/heart-statistics/bhf-cvd-statistics-uk-factsheet.pdf

Heart attacks are in the most part are uncontrollable, they aren’t forewarned and can’t be predicted, risk increases with certain signals and of course lifestyle choices. Knowing CPR can be controlled and can make all of the difference in a time of need. 


Tony Larks 

Tanium & Community First Responder

This year marks 3 years since the passing of our beloved colleague and friend Angela Davies;

Angela passed of a sudden cardiac arrest at 41 years old despite the efforts of both air and ground ambulance services. We are undertaking the CPRaTHON in her memory and to raise money for the SCA NHS Trust. 

Working as a community first responder, I’ve tended to over 1,500 calls in the last few years and been at the coalface of our national health service. As one of the 750 Community First Responders for South Central Ambulance NHS Trust, we attend category one and two emergencies in our local neighbourhoods ahead of an ambulance and paramedics, delivering vital basic life support services.  

When not responding, CFRs also deliver CPR awareness training and raise awareness and vital funds for South Central Ambulance Charity as these vital services are funded by charitable donations. 

How donations help 

  • £310 funds a Community First Responder for 12 months

  • £3,000 funds the training and equipment for a new Community First Responder

  • £10,000 funds a LUCAS2 that delivers high-quality CPR in the event of a cardiac arrest

Beyond Donations, the aim is to help drive awareness and upskilling of CPR to save a life. 

Fundraising Link: https://sca-charity.enthuse.com/pf/tanium-allstarmix


Who are SCAS

The South Central Ambulance Charity supports the South Central Ambulance Service NHS Foundation Trust (SCAS) by raising funds for services, projects, and equipment not covered by government NHS funding This charity operates across Buckinghamshire, Oxfordshire, Berkshire, and Hampshire, and extends its patient transport services into Sussex

Key Contributions:

  • Enhanced Patient Care: Funds innovative projects and new equipment to improve patient care.

  • Support for Staff and Volunteers: Provides resources like winter jackets, boots, and advanced training for Community First Responders

  • Community Engagement: Promotes bystander CPR awareness and supports community health initiatives

Social and Web Links:

>>> CPRaTHON Overview.

SCASC

https://www.facebook.com/SCAS.Charity

https://twitter.com/scacharity

https://www.instagram.com/scasambulancecharity/

Tanium

https://www.tanium.com/

https://x.com/tanium

https://www.instagram.com/taniuminc/

Resuscitation Council UK

https://www.resus.org.uk/

https://x.com/resuscouncilUK

CPR Training Links

RevivR – Online CPR Training: https://www.bhf.org.uk/how-you-can-help/how-to-save-a-life/how-to-do-cpr/learn-cpr-in-15-minutes

Lifesaver – Online learning: https://www.resus.org.uk/public-resource/how-we-save-lives/lifesaver-learning

One Minute Brief of the Day: Create posters to promote @MissingPeople's Winter Appeal to families, asking the public to support those with a missing loved one.

Home for Christmas? Help us be there for those who aren’t. 

Someone is reported missing every 90 seconds in the UK. That means life is lonely, scary and uncertain for 170,000 families every year.  

Right now, people are searching for children, fearing for their safety. Searching too for mums, dads, siblings and grandparents who suddenly feel very vulnerable.  

For them, this Christmas will be tough.  

But with donations we can be there for the missing and those who love them. There for a long as it takes. There at Christmas.  

Why monthly donations are important 

The search for someone can be a long, painful journey. For some people it will be weeks, months, even years. But your monthly gift will help us be there for the long haul, however long it takes.

One Minute Brief of the Day:

Create posters and videos to promote @MissingPeople’s Winter Appeal to families, asking members of the public to donate in support of families like Kevin Gosden.

Tweet your entries to @OneMinuteBriefs & @MissingPeople with the hashtag #MissingPeople

Remember to include your Twitter handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.

You can also share your entries via stories and posts to @MissingPeople.uk on Instagram!

WINNER: Missing People merch + the opportunity to have your idea shown on social ads nationwide.

Key statistics and figures:

  • Someone is reported missing every 90 seconds in the UK  

  • Almost 170,000 people are reported missing every year  

  • There are 320,000 reported missing incidents every year 

  • Of the 170,000 people reported missing nearly 97,000 are adults and more than 70,000 are children  

  • Missing incidents: of the 320,000 reported incidents, more than 130,000 incidents are adults and almost 190,000 incidents are children  

  • Looked after children are at high risk of being reported missing. 1 in 10 looked after children are reported missing compared to 1 in 200 children. Looked after children who are reported missing will be reported on average 6 times

Most of the people who are reported missing may be experiencing some kind of vulnerability or risk. This can be exacerbated by being missing, particularly where someone goes missing more than once.  

Kevin Gosden

“This year marks 17 years since Andrew went missing. Each Christmas is so tough without him.

I think Andrew was 10 or 11 when he read somewhere that if you planted an acorn, roots would form and eventually it would grow into an oak tree. At the time, I picked up half a dozen acorns and popped them into a tub of compost. They grew. Those oak trees are now an important reminder to me of Andrew. 

Almost every day since he disappeared, I’ve struggled. No matter how many years pass by without him, we all still miss him intensely. Every single day.

But thankfully, the charity Missing People have tirelessly been there for us. From the first days and through many years. There for us as they are, for so many other loved ones – and the missed. 

My hope is that no other family ever experiences a loved one going. And for those who do, I hope that the pain can fade sooner – their loved one is found. For us, and for you, Missing People is there. And with your help they can keep on being there.

There’s a saying that from tiny acorns a mighty oak may grow. And with your donation, Missing People can be there for the missed and those who love them, every day. There for as long as it takes. There for those who aren’t home for Christmas, too.

Missing People has been a mighty oak to us. Helping us through many years of struggle.

Donations make that possible. And families like mine need that support to continue. If there is ever a day when you feel discouraged, or are just having a bad day, please remember that your donation is helping Missing People be there for people across the UK. Helping in more ways than words can describe. Thank you so much for considering a donation to Missing People.”

Proposed copy to sit with image:

Life is lonely, scary and uncertain when someone like Andrew is missing, especially at Christmas. But with donations, the charity Missing People can be there for the missing, and those who love them.

How donations help 

  • Helpline - £11.50 could answer a call  

  • There for the missing, and those who love them, every day. To listen. To talk. To find a way through at a difficult time.  

  • Support Workers - £30 could give a family a day’s support  

  • Support Workers provide practical advice and emotional support to help families. There, however long it takes.   

  • Counselling - £100 could pay for two vital sessions 

What is ‘missing’?

There is not one multi-agency definition of missing, however for definition for police is “anyone whose whereabouts cannot be established will be considered as missing until located, and their well-being or otherwise confirmed.” 

We provide free, confidential support, help and advice by phone, email, text and live chat, including the opportunity to reconnect. We also coordinate a UK wide network of people, businesses and media to join the search for the estimated 170,000 people who go missing each year.

Our work and services

Helpline 

Our Helpline team are there for the missing, and those who love them, every day. To listen. To talk. To find an immediate way through at a difficult time. There so no one is alone or forgotten.  

Support Workers

Our Family Support Workers offer vital help, providing practical advice and support to navigate each day, until there is closure.  

Counselling

Missing People Counsellors provide intensive support for loved ones of missing people. Via phone or video, they help people to build resilience to cope with the toughest of all loses.  

Campaigning 

We’re there to prevent future generations from going missing due to inadequate mental health support. We’re there with those campaigning for a better response for their missing loved one. 

Find us on socials:

https://www.missingpeople.org.uk/

https://www.facebook.com/missingpeople.uk

https://twitter.com/missingpeople

https://www.instagram.com/missingpeople.uk

Find Out More/Other Links:

https://www.missingpeople.org.uk/for-professionals/policy-and-research/information-and-research

https://www.missingpeople.org.uk/wp-content/uploads/2023/06/Missing-People_New-Strategy_v3.pdf

https://www.missingpeople.org.uk/wp-content/uploads/2024/01/SC-BRD-003-Missing-People_brand-guidelines.pdf

5-minute documentary about Andrew Gosden’s disappearance:

One Minute Brief of the Day: Create posters that champion the full-on-flavour of Colman’s Mustard! #HotandEnglish

One Minute Brief of the Day:

Create posters that champion the full-on-flavour of Colman’s Mustard!

Show people WHY Colman’s English Mustard is THE condiment to have with your sausage. Whether it’s on its own or in a sandwich.

Demonstrate the full-on-flavour and kick of Colman’s English Mustard
Have fun with it!

Please tweet your entries to @OneMinuteBriefs and @ColmansUK with the hashtag #HotandEnglish

Deadline 6pm BST. Remember to include your Twitter handle in the top-left corner of your entries.

We’d also love to see you share your entries as posts and stories on Instagram too.

Tag @OneMinuteBriefs and @ColmansUK on there too.

Prizes:

WINNER: £300 cash!!!

Runner-Up: £200 cash!!

3rd Place: £100 cash!!

What we’re looking for:

We’re looking for posters that demonstrate the full-on-flavour of Colman’s to all sausage eaters. Show that Colman’s is better than ANY OTHER condiments, and try it with your sausages. Demonstrate that it’s HOT, and gives you that hot thrill. 

Because it’s HOT!

Unlike Dijon, French, Yellow, Wholegrain, Mustards.

Colman’s English Mustard has an unmistakable (sometimes surprising) kick to it.

Providing a full-on-flavour profile that belongs with your favourite dishes.

But ESPECIALLY… a sausage.


THE TONE

HOT & ENGLISH

Since 1814

If it’s hot and English, then we can play there.
If it’s just English we can’t. If is just hot we can’t. 

What’s hot?

  • Something that makes you want to fan yourself on a chaise longue.

  • It’s a sloooooooooow burn.  

  • It’s Benedict Cumberbatch,

  • Idris Elba, Phoebe Weller Bridge. 

  • This is timelessly English hot.

  • This is hot with taste.

What’s not?

  • It’s not overtly sexual.

  • It’s not Magic Mike.

  • It’s not objectifying or harassing.

  • It’s not knob gags or laddish puns. 

Do’s:

  • Hero Colman’s Mustard product(s). Original or Squeezy.

  • Include sausages

Don’ts:

  • Feature competitor products or any other brands in your entries

  • No swearing or rude/offensive messaging.

About Colman’s:

HOW WE GET THAT FAMOUS COLMAN'S KICK

We perfected our English mustard long ago, so the process hasn’t changed much over the years. Unlike most mustard manufacturers, we sieve our seeds up to 9 times to remove any trace of impurities.That’s what gives it that famous full-on flavour.

The seed dryer building, built in 1890, still uses original wooden sieving equipment from the 1950s, too. Because if it ain’t broke, don’t fix it.

HELLO THERE, NEIGHBOUR

We want to support our local farmers, so all our white mustard, mint and apples are sourced in the UK. We’re working to increase the amount of locally sourced brown mustard we use, too, and all our seeds are milled on site in Norfolk.

KEEPING IT IN THE FAMILY

We’re proud of our Norfolk roots and our place in the community. We still source our mustard from many of the same farms we’ve always worked with, and in some cases, the same families. Some of our current farmers are 5th generation Colman’s mustard seed growers. Sunday lunch round ours is pretty serious business.

Find out more at:

colmans.co.uk/products/mustards

x.com/ColmansUK

instagram.com/colmansuk

One Minute Brief of the Day: Create 6-sheet style posters to advertise OceanSaver Plastic-Free Dishwasher Tablets @OceanSaverDrops

A brilliant clean for your dishes and the fishes!… and now the UK’s #1 fastest dishwasher growing tablet brand!

One Minute Brief of the Day:

Create 6-sheet style posters to advertise OceanSaver Plastic-Free Dishwasher Tablets @OceanSaverDrops

Please tweet your entries to @OneMinuteBriefs and @OceanSaverDrops with the hashtag #OceanSaver

Deadline 6pm BST. Remember to include your Twitter handle in the top-left corner of your entries.

Prize:

WINNER: £150 cash!!

About: 

Our Ocean is drowning in plastic. Most dishwasher tablets on the market come in non-kerbside recyclable plastic packaging or are individually wrapped in plastic. They also contain phosphonates that pollute our water supply here in the UK. Pollocks to that!

We designed OceanSaver® Plastic-Free Dishwasher Tablets to clean as well as the leading brands without harming Ocean life. Not going to mention any names, as that could finish us off. Our powerful plant and mineral-based formula combines salt and rinse aid to give you a brilliant clean every time, all whilst being 100% plastic-free and phosphonate-free.

What’s the catch?  There is none.

Our tabs leave a sparkling finish on your dishes, glasses, cutlery, and pans without residue – even in hard water areas, at low temperatures, or on a quick wash. They’re also Vegan and Animal-Cruelty-Free. They are so good, restaurants, hotels, B&Bs, and pubs across the UK use them.

Every product bought makes an impact, with over 4 million pieces of plastic and 11,000 litres of harmful chemicals saved from our Ocean so far.

In addition, every OceanSaver® pack donates to the Blue Marine Foundation, restoring vital marine habitats in the Solent, home to our native shellfish, cuttlefish, sea horses, sharks, and dolphins.

Join over 200,000 people who have said “pollocks to plastic” and become an OceanSaver today.

The Ocean Will Thank You.

Check out our TV ad below:

Links:

https://twitter.com/OceanSaverDrops

https://www.instagram.com/oceansaverdrops/

https://www.facebook.com/OceanSaverDrops/

https://www.ocean-saver.com/

You can download OceanSavers font for use in your entries here -> DOWNLOAD FONT HERE

Below is a list of images and logos you can use for reference or use throughout your entries!

One Minute Brief of the Day:  Create interactive billboard-style poster ideas to encourage the public to get physically active with @GYMBOXofficial ad spaces.

We just launched a billboard that has gotten some great PR.

We’ve had people even travel to it and record videos of them doing the 10 meter dash. See below.

We want to build on this hysteria and see what other OOH we can do that link back to the gym in an interactive way. It could be equipment added or just clever copy. It doesn’t even need to be a billboard. Any sort of link to OOH or just great headlines that engage the public. That’s why we’re excited to team up with the OMBLES today as we’re excited how they take on this challenge and flex their creative muscles!!

This activation builds on our 2024 campaign ‘Made for London Life’ where we challenged the clichés’ of fitness marketing.

One Minute Brief of the Day: 

Create interactive billboard-style poster ideas to encourage the public to get physically active with @GYMBOXofficial ad spaces.

Tweet your entries to @OneMinuteBriefs & @GYMBOXofficial with the hashtag #AnythingGoes

We’d also love to see you share your submissions on Instagram with posts and stories via Instagram to @GYMBOXofficial & @OneMinuteBriefs

Prizes:

1st - £200 cash + free membership 12 months for all Gymbox clubs - worth £1400!

2nd - free membership 6 months for all Gymbox clubs - worth £700

3rd - Annual subscription to digital platform Out the Box. - worth £120

 

About Gymbox 

Gymbox is London’s challenger gym known for really disruptive marketing. It’s not your typical gym. Our gyms look and feel completely different. Designed by nightclub interior designers to create the most stimulating environments. Music is curated by DJs, with regular DJ sets. We partner with beer and donuts brands, not nutritional brands. We do live bands in our clubs and have crazy member parties.

It’s Just pure, unadulterated serious fun.

Every one is home to the most unique and diverse classes in London, Olympic sized boxing rings, combat cages, world-class free weights sections, live DJs and larger-than-life personal trainers.

Find out more here: gymbox.com 

Target Audience:

We are less about a particular age or demographic but more about an attitude or lifestyle that reflects our Anything Goes ethos. That said, if we were to have a sweet spot…18-35 year old Londoners. 

Our audience is image conscious, they like working out, fashion, going out, festivals, technology, and they like to think they set trends rather than follow them.

Tone of Voice

  • We are a very copy-led brand with an irreverent tone.
    Our mission is to be the antidote to boring gyms.

  • Our vision is to that working out will always as be as much fun as going out. Which is why we never want to take ourselves too seriously.

  • Our tone of voice is proper fitness with a cheeky personality. We need to communicate with a relatable sense of humour and an inoffensive wit.

What you can play with?

  • Our yellow code #ffcf1c (19% magenta/89% yellow ) & our font Helvetica Neue Heavy Extended

  • Go wild. Have logo on there and black and yellow are our key colours but aside from that Anything Goes

  • Explore our current Instagram channel for inspiration

Social/Web Links:

One Minute Brief of the Day: Create billboard-style posters for brands featuring deliberate hilarious mistakes, where the only positive is that #AtLeastItsOnBrand!!

Frontify is a digital asset management platform that is home to some of the world’s biggest brands, and greatest brand builders. Our recent campaign, “At Least It’s On Brand”, explores the challenges modern brand builders face to stand out in an AI-powered world and what it means to be “on brand”.

One Minute Brief of the Day:

Create billboard-style posters for brands featuring deliberate hilarious mistakes, where the only positive is that #AtLeastItsOnBrand!!

Examples:

  • The designer left Lorem Ipsum in

  • Wrong font

  • Typo

  • Wrong size/format

  • Completely wrong brand ambassador

  • Old logo used

  • Words missing.

  • Wrong slogan.

  • And whatever else you can think of that could go wrong. But on this brief… oh so right!!

Tweet your entries to @OneMinuteBriefs & @Frontify with the hashtag #AtLeastItsOnBrand

Be as creative as you like… and enter as many times you wish! But don’t forget to put your X handle in the top left corner of your entries.

Prizes:

WINNER: £300 CASH!!!

2nd Place: £200 CASH!!

3rd Place: £100 CASH!

About Frontify:

We’re the brand for the people behind brands, on a journey to create a home where all brands can thrive – so that everyone can be a part of building beloved brands (including yours).

More than fancy words, they underpin all that we do. It’s why we care so much about providing the best brand management platform around.

Find out more at frontify.com/en/about-us

What problem are we solving?

As automation and AI transform how brands communicate with their audiences, this new reality has made it easier than ever for brands to replicate traditional branding elements without substance or true brand identity. As a result, the old benchmarks of branding — technical consistency and rigid adherence to a set aesthetic — are no longer enough to differentiate a brand or make it resonate on a deeper level. 

To start a conversation about this challenge, Frontify - the brand building platform - has launched its first ever billboard campaign, targeting the thriving London creative and agency community by getting them to engage with an all too familiar fear of getting something wrong for a major launch. The campaign has launched across prominent billboards in Shoreditch with a notable mistake - a chunk of classic Lorem Ipsum text left in the headline of what is otherwise an “on-brand” asset. However, what might first seem like an oversight is actually a deliberate and carefully crafted campaign that seeks to spark a conversation about the future of branding and what it means to be "on-brand" in today's fast-paced and AI-powered world. The campaign challenges traditional notions of “on-brand” as flawless consistency and encourages marketers to rethink their approach to brand-building as emotional connection.

Tone of Voice:

Irreverent, light-hearted, smart, innovative

What can you play with?

Pick any iconic brand in the world as your starting point and imagine a mistake that would make any marketer wince. It should be a believable error that would fill a marketer with genuine horror! Use the tag line "At Least It's On Brand" as your punch line!

Draw inspiration from Frontify’s own “At Least It’s On Brand” campaign HERE

Social / Web Links:

See a few quick examples we did earlier below along with Frontify’s billboard campaign images!

One Minute Brief of the Day: Create posters that highlight the environmental benefits of HVO in a box (20L), a renewable fuel made from Hydrotreated Vegetable Oil.

FuelBox is an innovative and distinct range of branded fuels, HVO, AdBlue® and oils, thoughtfully packaged in a convenient pre-filled bag-in-a-box format. This sustainable approach offers a multitude of advantages for both consumers and the environment. And that’s why we’ve joined forces with the OMBLES for a fun-fueled brief that brings this to life with plenty of outside (or inside) the box thinking!!

One Minute Brief of the Day:

Create posters that highlight the environmental benefits of HVO in a box (20L), a renewable fuel made from Hydrotreated Vegetable Oil.

HVO is a direct drop-in replacement for diesel, reducing CO2 emissions by up to 90%. It's odourless, FAME-free, biodegradable and improves air quality, making it a far better alternative to conventional diesel. As a company, we’re committed to transitioning more customers to renewable fuels, helping to improve the air quality around us.

Switch to HVO fuel and cut CO2 emissions by 90%. We're leading the charge in the UK with the largest HVO sales footprint, and we’re on a mission to become the greenest fuel company in the country. Join us in making a bigger impact by helping more customers switch to HVO and drive a cleaner future.

#FuelBox: The revolutionary bag-in-box fuelling system.

Tweet your entries to @OneMinuteBriefs & @FuelBoxFamily with the hashtag #FuelBox

Be as creative as you like… and enter as many times you wish! But don’t forget to put your X handle in the top left corner of your entries.

Prizes:

WINNER: £500 CASH!!!

2nd Place: £200 CASH!!

3rd Place: £100 CASH!

Key benefits of HVO

  • Odourless

  • Biodegradable

  • Reduces CO2 emissions

  • Improves local air quality

  • Excellent cold weather performance

  • FAME FREE.

    Fatty Acid Methyl Esters (FAME) are esters of fatty acids. The physical characteristics of fatty acid esters are closer to those of fossil diesel fuels than pure vegetable oils, but properties depend on the type of vegetable oil.

    It can clog filters etc, so that’s why FAME-free is good.

  • Longer shelf life

  • NOx levels are reduced by up to 30%

  • Particulate, PM25 and PM10 are reduced by up to 86%

  • Generates over 90% less greenhouse gases (CO2e) and emissions, reducing your carbon footprint significantly

Find out more about HVO here: fuelbox.co.uk/our-range/hvo

Other products in our range

REVOLUTIONARY BAG-IN-BOX FUELLING SYSTEM

Our FuelBox family offers a diverse range of fuel types that are tailored to meet a variety of needs, ensuring convenience, efficiency and reliability.

Discover more about the entire range here to fuel your insights and ideas… fuelbox.co.uk/our-range

Why FuelBox?

When designing the FuelBox, our aim was to address eco-friendly and sustainable recycling concerns without compromising usability or safety. With user-friendly features and secure storage solutions, FuelBox stands out as a truly sustainable, market-leading product.

Help lower your carbon footprint and meet your sustainability goals with FuelBox

Reduces carbon footprint with environmentally friendly packaging.

Reduces plastic consumption by up to 90% compared to other 20 litre rigid packaging.

90 x 20 litre FuelBox bags fit in the same space as a jerry can, reducing hazardous waste.

86% less landfill waste than traditional jerry cans

Recycle box and dispose of bag in hazardous waste.

History of FuelBox

Since its momentous launch at the Executive Hire Show in 2015, the FuelBox has undergone a remarkable transformation. Initially introduced to address the availability of Red diesel and increase accessibility throughout the UK, it has since evolved into a market-leading fuel source.

In 2018, we proudly expanded our product range, introducing the 20L Kerosene Box for home heating and the 10L AdBlue Box, enriching the FuelBox family and offering a diverse selection to our valued customers.

As global environmental concerns intensified, we recognised the imperative for sustainable solutions. In response, we introduced the 20L HVO (hydrotreated vegetable oil) box in 2020, providing a greener and eco-friendly fuel alternative.

Amidst the UK Fuel Crisis in 2021, the 20L Derv FuelBox emerged as a reliable emergency backup, serving to support as many customers as possible during challenging times.

In April 2022, a significant shift occurred in the fuel industry when the government discontinued the entitlement to use red diesel in most sectors, with the exception of agriculture. This led to the removal of the red diesel FuelBox from our range. However, our adaptable FuelBox product was already undergoing evolution, and in March 2023, we proudly introduced the 18L AdBlue FuelBox, building on the success of its 10L predecessor.

At FuelBox, we take immense pride in our journey and our commitment to providing top-tier fuel solutions that cater to our customer’s diverse needs. With a focus on innovation, sustainability, and exceptional service, we continue to lead the way in the fuel industry, empowering our customers with reliable and eco-conscious options.

At FuelBox we are passionate about providing reliable, convenient, and economical fuel to our valued customers. We’ve revolutionised the way you refuel with our FuelBox system which brings it directly to you. No more queuing at your local pump or running out of vital fuel when you need it most.

We are committed to sustainability and achieving Net Zero by 2050. The FuelBox is all part of reducing our carbon footprint and we have made its design as renewable as possible with its cardboard outer box, much more recyclable than the alternative plastic containers which are often left at petrol stations, reducing packaging waste in landfills by 86%.

FuelBox is convenient, always readily available whilst being easy to store and handle, rest assured that you’ll never run out of fuel again!

Customer satisfaction is our top priority and is reflected in our outstanding customer service. Whether you need assistance with ordering or technical support, our experts are always at hand. Building strong and lasting relationships with our customers is something we take to heart, ensuring your experience with us is as seamless as possible.

More Links:

https://fuelbox.co.uk/

https://www.facebook.com/thefuelboxofficial/

https://www.instagram.com/fuelboxfamily/

https://www.linkedin.com/company/fuelboxfamily/