“I wanted to get in touch to say a quick thank you for featuring our charity as part of One Minute Briefs. A few months removed, we’re still using the same creatives which have been hugely beneficial for recruiting our Digital Search Heroes. The chosen artwork has been twice as effective at getting sign ups to share missing persons appeals, keep an eye out in their community, and engage with the charity and the families we support.”
“Nick has been a Creative Director and Film Director on a number of my projects over the years. As a Client Services Director - I want to work with partners I trust implicitly to deliver and do the best possible job for my clients and that is exactly what Nick does. He goes above and beyond to make things happen and ensure the project is a success. Not only does he come up with great ideas, but he delivers on the implementation of those ideas to a level that exceeds client expectations, because he genuinely cares about his work and what clients want. He was the film director on our recent winter project for North West Ambulance Service - helping educate people on the real reasons you should call 999, with a short but impactful film used across the client’s social media channels and website. He was also the director on an Instagram TV series we did for our client Interflora, The Great British Blooms Off , putting four of its artisan florists to the ultimate test to see who would be crowned the Bloom Off Champion. His creative vision and enthusiasm for bringing ideas to life has been invaluable to our team and clients.”
“We were humbled by the response from the OMBLES - with hundreds of people across the world joining us to raise awareness of our life-saving #TalkingBollocks & #NotOvaryacting cancer campaigns! The ideas, innovation and creativity was beyond anything we could have imagined - reaching tens of millions of people and getting cancer awareness trending on Twitter! We can’t wait to work with the community again!”
“It was an absolute joy to work with OMB and to see all the designs that were submitted. We invited the OMBles to submit designs around my daughter Ruby’s motto: Live Kindly Live Loudly. Ruby very sadly died of cancer aged just 18, and we fundraise for cancer research in her memory (for the charity Children’s Cancer & Leukaemia Group). We received over 100 fabulous designs and have chosen some of our favourites to be used on merchandise to help us with our fundraising.”
“We’ve worked with OMB on a few occasions now, and we’re always impressed. The breadth of creativity through the network never fails to disappoint, and often puts a smile on our faces”
“While our client-base might not be the first thing that comes to mind when you think ‘trending topics on Twitter’ – the OMBLES never disappoint when it comes to developing stop-you-in-your-tracks creatives and messaging ideas that often make it into print”
“We were blown away by the sheer creativity within each response from the OMB community. This highly unique and innovative partnership far exceeded our expectations and we were so inspired by the wealth of imagination.”
“Wow, what an absolute pleasure to work with OMB and the OMBLERS! From start to finish the project was a wonderfully creative and interactive experience. The ideas generated opened new avenues to explore and validated existing creative conversations. Beyond that the team are a dream and we found new fans + customers along the way. Two thumbs up!”
“One Minute Briefs injected huge amounts of fun & creativity into advertising job vacancies at Auto Windscreens. We even included the whole company by asking every employee to choose their favourite design.”
“All hail the OMBLES! This community of creativity never ceases to amaze me. We had a clear idea of how to position our new product from Holcim, however we never dreamed we would get such an outstanding response from our OMB. Highly recommend. 5 stars 🌟🌟🌟🌟🌟”
“OMB were a delight to work with and we were so impressed with the entries from the campaign. An excellent way to find great ideas! We can’t wait for the next one.”
“The response and creative from the OMBLES for each KFC campaign has been absolutely outstanding. It’s great to see how many different ways they can attack a campaign; more than once I’ve looked at a response to our brief and banged my head at the desk wishing I thought of that!”
“I’m really pleased with the results. Will be racking my brains for how we can team up in the future too!”
“We had an inkling that our experiment would generate some interesting results. But we had no idea what to expect. Suffice to say, we were blown away by the response that followed.”
“One Minute Briefs completely changed our twitter presence and generated interest for our cause from all sorts of places. It’s an amazing concept and we were totally overwhelmed by all the ideas. This was particularly special as it was a campaign in memory of a very special supporter of Seashell Trust and the ideas all encapsulated his and our passion for accessible sport for everyone. It was the perfect way to make people think about inclusive sport and his legacy. Thanks to Nick we reached audiences we would certainly never have been able to. Heartfelt thanks to them and everyone for getting involved, it meant so much to everyone here.”
“Kpow! A blitzkrieg of super-powered ideas from the caped crusaders of creativity. Our collaboration was inspired and warmly received by the men in tights.”
“Working with OMB has been our secret weapon when it comes to generating campaign creative on a shoestring. We wouldn’t be where we are today without them.”
“It was such a great brief, thank you for supporting us! We would love to do more with you moving forward.”
“I first emailed Nick completely out of the blue, asking if they were able to support the foundation through One Minute Briefs. From the offset Nick was enthusiastic in supporting the cause and helping the charity gain a whole host of promotional material (Banners, Posters etc). The brief captured the heart of the foundation and its meaning, making the entries beyond what we could have ever expected from any huge marketing agency. Everyone at the charity is incredibly thankful to all those that sent in there ideas throughout our collaboration, we use much of the material to this day.”
“At WWF we were looking to engage a new audience in our work and turned to the wonderful OMB community for Earth Hour and Wear it Wild. Not only were the creative executions inspiring, fun, thought provoking and exceptional quality - we also found new followers and a new audience for our key campaigns.”
“The power of the community is something that we want to cherish and harness and the OMB community is one that is stacked with talent, demonstrated in the spectrum of responses to our brief. From the ridiculous to the sublime, we had so much choice as well as so much engagement around the responses themselves. Impossibly easy way to help spark a mass of creativity. ”
“Thanks for getting the brief out so early. We’re really enjoying it and we’re very pleased with the quality and quantity of entries.”
“One Minute Briefs is a great way to create some engagement with a different audience for us. It’s great for awareness, and some of the radical ideas we receive encourage our teams to think outside the box.”
“Can’t believe it had such a great response - we are SO pleased!”
“We’ve been overwhelmed by both the number and quality of entries to our One Minute Brief. We’d been struggling to crack a creative execution that lands quickly and now we have loads of great options to test in different media. Nick runs a fantastic process. I have a background in client-side marketing and felt this was a huge upgrade on the usual pitch process. This crowdsourcing of creativity produces brilliant and varied results very quickly, we only decided to do it the day before! It’s fun too, and much more interactive on the day than I expected. We’ll definitely be back for more.”
“In addition to 15 million impressions associated with Auto Windscreens’ name, and 200+ pieces of media we got across two briefs, we also found that it engaged people across the whole company – even colleagues that would usually be neutral to marketing activities.”
“We have collaborated and co-created with Nick at the Bank of Creativity and always find the concept, quality and vision for projects fantastic. We rarely bring him in on a simple brief, but unpacking complex needs and helping to bring a cohesive creative together is what Nick’s super skill is!””
“Working with OMB was something completely new for our business and has been a really exciting time as a brand, to engage with so many creatives in such a short space of time to really help propel our brand image forward as we looked to develop new and fresh creative ideas. The OMB team were a pleasure to work with and the results and engagement our campaign received was superb, so we will absolutely look to collaborate with OMB again in the future.”
“We’ve worked with OMB on more than one occasion now because it’s a great way to get an injection of a broad range of creative ideas. I’m a big fan because it’s quick and easy to activate with a quick turnaround on results. Each campaign we’ve done has taught me something about my brand as it’s refreshing to see what folk with just 60 seconds of context see when they look at it. 10/10 can recommend!”
“Earth Hour has astonished us yet again by breaking EVERY measurement metric: 192 participating countries and territories, 6.7 Billion social impressions (with numbers still rolling in), trending in 42 countries, and the Earth Hour Virtual Spotlight video, highlighting the link between nature loss and pandemics, had at least 2.4 million views in 24 hours, making it the most-watched video in Earth Hour history! Media coverage, at last checking, is over the 50,000 mark before the wrap up press release has even been issued! We couldn’t have done it without you! You have played an integral part in drawing attention to some of the greatest challenges of our time. I would like to personally express my deepest gratitude for being able to pull together this feat and making 2021 the biggest virtual spotlight on our planet. Your community’s contributions are invaluable year on year.”
“Earth Hour 2020 was a roaring success with a record-breaking 190 countries and territories participating online, and we couldn’t have achieved this without OMB! The competition truly helped us reach a new audience that advocated their support for #EarthHour and everything it stands for. We are also truly grateful that you integrated Voice for the Planet with this campaign and went over and beyond with your house party initiative.In a time that has been especially challenging for the world, your support and community have been invaluable. ”
“The first year we worked with the Bank of Creativity we didn’t know what to expect, but pretty soon realised it was a great decision - we have worked with them every year since! The whole process involves very little work but provides a huge social impact.”
“The collaborations and brilliant entries were great to see. We’re excited for the next one!”
“We were impressed at how quickly OMB were able to adapt and respond to create this brilliant, fun campaign. ”
“Brilliant to work with OMB and try a different approach to recruitment.”
“Working with One Minute Briefs was a really great way to source good ideas from creative people online. We loved seeing the entries - they made us laugh, gave us food for thought and helped start a debate on social media.”
“We have worked with One Minute Briefs for a considerable length of time now and have always found them to be extremely passionate about what they do, eager to engage with the industry and their innovative invention makes them a pleasure to deal with.”
“We were overwhelmed by all the ideas coming through.”
“The cards are now available to buy! Our team worked with the OMBLES to get them ready for sale. I think they look amazing. Thanks again for a very successful project!”
“Working with One Minute Briefs was a really interesting experience. It was great to put the brief out there and be overwhelmed by the creative and in some cases pretty hilarious responses we got in return. Really helped open up the campaign.”
“Thanks to OMB & everyone who submitted all the great ideas. We absolutely loved them here at Lucozade HQ!!”
“Up until recently we hadn’t heard of One Minute Briefs, we are now glad that we did! Some of the ideas we received during one of our campaigns were simply amazing. If we had sat for a month in a darkened room, we would never have managed to come with anything so clever. It had a massive impact on a particular campaign and got a lot of people engaging with us, who might not necessarily have done so.”
“Grant Thornton is looking at doing a few more One Minute Briefs to support further regional events next year following the success of previous collaborations.”
“Gasp partnered with One Minute Briefs to run a sponsored brief on behalf of our client, Jump Giants, the UK’s biggest and best Trampoline, Adventure and Air Parks. The sheer level of social noise and activity was astonishing, with certain metrics reporting an all time high level of engagement. This was not our criteria for success, however, nor was immediate sales activation. Put simply, our criteria was to test the activity and find just one great idea; an idea that was on brand, that our client could build a campaign around. The OMB community didn’t deliver just one. They delivered dozens.”
“Thanks for everything you’ve done to help us with this project – it’s been a really exciting thing for us to get involved with, and we’ve all loved it here in the office. And I’m still astounded at the quantity of entries.”
“Thanks for all your help. We’ve been so impressed with the community and the ideas they had. Some of the work will be featured in national newspapers and on the digital billboards in Time Square, New York!””
“I’ve been working with the Bank of Creativity on amplifying my Merry Critmas campaign for the last three years. Their services have been invaluable in gaining me press both at home and abroad, as well as consistently creating real buzz and involvement. They get big ideas, content, production, PR, and how to make an impact. OK, there’s your testimonial, now where’s the whisky and mince pies you promised me? You little shits.”