OMBLE Testimonials
One Minute Briefs above all is a social community that exists to provide a platform where our followers can share ideas, advice and help each other build their confidence and portfolios. It’s changing lives and careers and here are a few of those stories from the OMBLES.
“I’ve been OMBling for longer than a care to remember. It’s my daily dose of creative juice squeezing. My quick visit to the brain gym. My addictive fix of concept jousting with fellow creatives. Others do sudoku and Wordle, but if you love advertising, then One Minute Briefs is the place spend some time noodling and doodling around – one minute, to be precise(ish). As a time-served copywriter and Creative Director, it’s also a brilliant place to marvel at how others approach a brief and therefore expand your own concepting methods. And, best of all, in this increasingly polarised world of bile and spite, it’s just a bloody lovely community of like-minded folk who support and cherish each other. And we all need a bit more of that.”
“Firstly, thanks to Nick and the Omb community for the opportunity to hop on board. I’m a relatively recent convert I think compared to some.
It’s has been so nice to discover a little Corner of X that is dedicated to allowing people to shine creatively and learn from others. I really enjoy the diversity of the briefs, I especially like the ones where I initially think “ what in the name of god could I possibly do for that and then something actually springs to mind!
I love seeing all the different approaches to the same brief and think it’s a huge opportunity to learn from others. I left advertising some years ago as my youngest son was very sick and I am just getting back into it and this has helped me hugely in terms of getting my head back into art direction. As you can probably tell I think I’m hooked now! ”
“When I first joined a copywriting course, I discovered One Minute Briefs. I gave it a try but eventually stopped. However, in February 2024, I decided to jump back in and have been participating almost every day since. It has truly helped me build my ideas and boost my confidence. The members of the One Minute Briefs community are incredibly supportive, and their help has made a big difference. A big thank you to the One Minute Briefs community! I’m excited for more briefs and always look forward to the 2pm release.”
“I’ve worked in the creative industry for longer than I care to remember and I was starting to wind down when I discovered OMB during Covid lockdown.
My work had dried up and everything was a bit downbeat so OMB really cheered me up and gave me an outlet for creative ideas and a way of keeping my brain active. Although I probably raise the average age of the Ombles a bit (a lot), I’m still very much young at heart and I’m inspired by and enjoy the daily challenge. The diversity of entries is brilliant whether clever, amusing or just plain bonkers! Although there’s a competitive element, the support and camaraderie in the community is what makes OMB so special. My one word of warning is that Ombling is extremely addictive. Once you start you can’t stop. I get cold turkey when I miss more than a day.
In a nutshell, OMB is all-embracing, inspirational and, occasionally, lucrative!”
“Being part of this OMB community has been one of the most rewarding experiences of my life. I absolutely thrive on the challenges it brings, the encouragement I receive, and the inspiration I draw from the people around me.
Every brief pushes me to grow, think deeper, and aim higher. I truly appreciate how this community fosters such a supportive and motivating environment, where we uplift one another and celebrate each other’s victories.
I’m so grateful to be surrounded by such amazing individuals who inspire me daily.”
“I started OMB 3 years ago as a bit of fun on my lunch break and very quickly started to look forward to it every day. I would consider myself an absolute amateur, but that’s the best thing about the community. There’s no judgement or bias, it’s solely the idea that wins. It could be a photoshopped work of art, or it could be a quick Microsoft paint drawing thrown together in literally 30 seconds. I’ve learned so much from the amazing creatives and improved myself over the years. Less is more. Stick to the brief. If you’re not sure, just post it. The prizes are great, and in total I’ve won over £500 which is sent to your bank in minutes, and then there’s a real validation that comes from people liking, commenting and sharing your ideas. For me it will always be a hobby, but I still feel welcome alongside some professional creatives in the community that do this for a living and love learning from them. There’s no such thing as a bad entry, just go for it!”
“Getting involved in One Minute Briefs has helped me in my job a Social Media Manager because it’s a safe space to play around with concepts.
I’ve had ideas for the accounts I’m responsible for at work that I wouldn’t have had if I wasn’t an active member of this creative community. ”
“I’ve followed One Minute Briefs for years without really getting involved, but I set myself the challenge to enter every day for a week—and now I can’t get enough. As the only designer at my work, it’s been great to feel part of a creative space with like-minded people. It’s also a brilliant way to get into the creative groove in the morning—quick, raw, and focused on ideas rather than perfection.
As someone who’s usually a bit of a perfectionist, it’s helped me relax and embrace the fact that there’s no such thing as a bad idea. Even in such a short time, I feel like I am improving, which I put down to the other creative minds in the community. Seeing how others tackle the briefs is always inspiring and keeps me coming back.”
“I absolutely love One Minute Briefs!
I get to play with a completely hatstand bunch of briefs, within a supportive creative community, and without fear.”
“I will be completing one year of being an OMBLE this December and I’m so glad I made that first creative. I joined Twitter just to be able to participate and what an experience it has been!
The warmth, support, and encouragement of this lovely community has been amazing. I am a copywriter but because of OMB I’ve started designing a little bit and learning along the way. I wait every weekday for the brief and it adds to my day. Moreover, I am truly flabbergasted by the entries and it is so refreshing to see soooo many ideas for the same brief. It really inspires me.
Most of all, the briefs help me think without any restrictions. I feel lucky to be a part of this community and am really grateful for it. Thank you, One Minute Briefs <3”
“A big thank you so far!
The @OneMinuteBriefs community is constantly improving my skills and experience in the creative industry. As somebody who is in the earlier stages of their creative career, I am relishing absorbing the ideas/ content from other copywriters.
As a community we tackle various briefs, for various brands - and I see each day as a great “perspective-broadening” exercise! I look forward to reading the briefs throughout the week; as it’s enjoyable to see how different people approach the same task.
For me, these briefs are essential real-world projects that are allowing me to expand my portfolio. I was recommended to join the community to broaden my experience in creating effective ad copy. I am starting to stretch my creative thoughts - which is a testament to everybody else who also participates.
I would highly encourage anybody who has a passion for being creative and wants to network within the creative industry to be a part of this community.
AND a big thanks in advance!”
“Having been in the creative industry now for over 25 years, it is all too easy to become stifled by a world of corporate guidelines and the way things have always been done. Finding the creative spark and new ways of conveying the same thing becomes increasingly more difficult. There has always been a yearning to get back to the early days when we were perhaps a little more energetic and vibrant with our ideas, with less fear of failure. Then along came One Minute Briefs…
The world of OMB brought back that sense of play; a world where there is no wrong, only encouragement. I start every morning with a blank sheet of paper wondering how I’m going to tackle the brief. Then I see submissions from fellow OMBles and, like a huge community-brainstorm, the inspiration and ideas begin to flow. In-turn, my creative output outside of the OMB world has improved. I now take that sense of play, instinct and exploration to my client briefs, mostly with positive results. Creative burnout? No chance!
An OMB a day, helps you work, rest and play.”
“As someone who loves designing things and being creative, I’m so glad I’ve found a community where I can share my ideas.
I would love to make design a more central part of my life and maybe start carving out a career for myself, so I’ve recently been researching a lot into this!
I don’t have an academic background in graphic design or advertising, so I didn’t know where to start with advancing my skills. I came across One Minute Briefs by tuning into a live LinkedIn session where Nick spoke all about what OMB is and how it was founded. I was immediately hooked on the OMB idea and made a Twitter account so I could get involved.
One Minute Briefs has provided the perfect place for me to practice, get inspiration from lots of super talented people and learn more!”
“I started doing One Minute Briefs in March 2020 during the first Covid lockdown, to help pass the time of day and be creative. I have never worked as a designer but have always been creative. Retired now for many years, I consider myself as a ‘Nan-Omble’ and enjoy the daily challenge of creating briefs which are sometimes serious, often comical. The OMB community are so supportive & I have learned loads from all the Ombles. My aim is to bring a smile to people’s faces, have fun and sometimes promote my pet interests. Occasionally, I am an OMB winner which is always an enjoyable moment. Maybe next time around I will choose a different career direction!
Keep up the good work team.”
“After nearly 20 years working as a Conceptual Creative / Art Director in the Advertising industry across London and Leeds, I decided to take a career break to raise our two children.
After being out of the industry for a while, it was both exciting and quite daunting when I recently made to decision to return. It was at this time, that I discovered OMB, and I’m so glad I did!
Taking part in OMB’s daily briefs has got me back into thinking creatively once again. It was just the challenge I needed! It’s a lot of fun and provides so much inspiration and the opportunity to knowledge share.
Seeing the positive feedback on my ideas from both the OMBLES community and Nick and the team at OMB, gave me the confidence that I could still do it!
There’s never any judgement just encouragement. Which gets rid of the fear of putting yourself back out there, especially after having had a career break like me.
I have showcased my ideas generated from OMB briefs with my portfolio at recent interviews and it has opened doors to new freelance work for me.
Also in the short time that I have been participating in OMB daily briefs I have had many ideas shortlisted in competitions and actually won 2 competition briefs. One for ‘The Hunger Project’ where my T-shirt design was chosen as the Winner to be sold in their online shop alongside renown Designers including Anthony Burrill. The other was for the Rainforest Alliance where my poster idea was awarded 3rd place, a cash prize and Rainforest Alliance goodies!
OMB has reminded me how much I love being creative and that in itself is the biggest reward of all. I would highly recommend the OMB experience to everyone!”
“Before I discovered @oneminutebriefs, I used to potter around online for inspiration to keep pushing myself creatively. That’s no mean feat after so many years as a creative! I’d certainly find the occasional dynamic campaign or cool concept here and there, but not with any great frequency - that is until I discovered @OneMinuteBriefs...
OMB is a great short, sharp creative workout. I’ve only been an Omble for just over a year, but I can honestly say that I’ve produced some of my best ever work via OMB! The briefs cover everything from advertising restaurants to loo rolls, all in the most creative way possible! I’d happily present my concepts in my portfolio alongside my other work. I felt I was doing pretty well creatively before I embarked on the OMB journey, but the support of the community has pushed me to new levels and I’m so grateful!
The OMB family offer non-judgemental support for an array of inspirational briefs where the sky’s the limit. I’d recommend it to anyone looking for a way to broaden their creative thinking in the most fun and efficient way possible.”
“I really felt myself losing a bit of love for creative work, as the day-to-day was becoming a bit monotonous. I found myself not feeling very inspired to ‘create’ anymore.
That’s when I started doing One Minute Briefs and honestly it’s made me fall back in love with being creative. I now feel challenged again, coming up with concepts for everything from Burger Vans to Tapas. And I’m doing good quick work that I’m very proud of.
I’m a dedicated OMBLE now, and I can’t thank the team and the community for both challenging and inspiring me. If you’re sitting there thinking about it, just do it. It’s more than worth it.”
“As someone pursuing a creative career, One Minute Briefs has been the ultimate platform to stimulate creativity and actually build a sizeable and diverse portfolio, which is often a big hurdle for people wanting to enter that world. Huge thanks to the guys at BOC who run the daily briefs!”
“In September 2021, I entered my first One Minute Briefs after being recommended it… there is no better place I could have started my journey to become the creative I am today, an opinion I’m sure other OMBLES share close to their hearts. Everything that I was so unsure about after coming out of University (my creative ideas, making it big, getting a career in advertising) has disappeared thanks to THE MOST supportive community ever, the OMBLES.
It has also been the time of my life being able to become One Minute Briefs Partnership and Social Media Manager, creating epic collaborations for briefs of the day and being able to make priceless friendships with everyone on the OMBassador team, including IRL meet-ups where everyone radiates creative energy each time. I could write an entire book on this testimonial about what OMB has done for me but know it would definitely take up a lot of this page.
Thank you Nick, thank you OMBassadors, thank you OMBLES and everyone else, this is something I could never be more grateful for receiving (better than any gift under the Christmas tree) 🥰🙌
”
“Well, i’ve worked as an Inhouse designer for 10 years at a company not in the design sector I became so stagnant and bored, so I started doing OMB as a fun way to stay creative. After deciding that I needed a fresh start, and applying to jobs with no luck, I decided to add my OMB work to my portfolio, within a few applications I got an interview and eventually a new role at an exciting new advertising agency that work with big exciting brands. I genuinely don’t think i would have got this new role without OMB.”
“One Minute Briefs is a cracking community to be part of!
It’s a hub of creativity, wit and humour where people from all over the world come together to flex our imaginative muscles and have a right good laugh while doing it.
With challenges that are as fast-paced as Lewis Hamilton on a hot lap, we’re constantly pushed to think on our feet and come up with something brilliant in just sixty seconds.
Plus, with a supportive and inclusive gang of fellow briefers, aka OMBLES, it’s a place where we can be ourselves and let our unique personalities shine.
Whether you’re a seasoned professional or a newcomer to the creative scene, One Minute Briefs is such fun and welcoming community to join.
OMB is the bee’s knees, it’s the cat’s pyjamas, it’s the caterpillar’s Kimono…it’s all that and a bag of chips!
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“The best thing about One Minute Briefs is that you don’t have to be a designer at all – heck you don’t even have to be a creative – just a ‘you’, with an idea.
To find a genuine community like this, where the positivity is thriving, is a rare and really wonderful thing – especially for many OMBLES who do arrive tentative and unsure of how they will be received. The community welcomes them with open arms and is the number one reason – by far – that I continue to enter every day.
I’m guilty of being an overthinker. But by the true spirit of OMB, you only have a minute. Learning to be instinctive has been the biggest takeaway of my journey so far.
I have been able to cite my learnings from being part of the OMB community in my professional development assignments feeding into my journey to becoming a chartered marketer. ”
“I stumbled upon OMB and fell in love instantly! Even though I’m not fluent in English and have dyslexia 🙈, I have always felt welcomed in the OMB community. The sky’s the limit, and everyone is extremely friendly.
Professionally, I use OMB as my creative brain gym, and I have noticed how much faster and smarter/simpler ideas come to me nowadays. The only downside to OMB is that there are no briefs on the weekends.”
“Would you, could you on a boat? Would you, could you advertise a coat?!
OMB helps stretch your imagination and has helped me expand my creative approach. My entries have been polished in photoshop, a scribble on a napkin, a message on a banana, writing in the sand, snow or even arranging broken spaghetti!
Omb helps tackle that age old saying about 10 years of experience versus experience doing the same approach over 10 years. It’s offered me the chance to mix things up, trial things out and expand my creative toolkit. ”
“OMB is the creative community that is a guiding light for creatives of all abilities and backgrounds. The OMBLES offer genuine support, friendship and the best vibes. The daily challenges are a great way to concept ideas for briefs that range from the humorous to the serious. Every single OMBLE is welcomed warmly and encouraged creatively, whether you’re an advertising executive, a budding junior creative trying to catch a break or just someone looking for a place to vent off some creative steam. Participation is regularly rewarded with recognition, accolade, amazing prizes and also a great sense of personal satisfaction and achievement.”
“60 words
Putting ideas ‘out there’ at an early stage, is positive and a lot of fun. It’s even more fun to submit your ideas to real brands and other creative people - all at one central online hub called One Minute Briefs. With only a minute you’re forced to use your creative instinct - its fast adrenaline fuelled idea generation at it’s best!”
“I first became involved in OMB in 2014. I had been freelancing for 5 years and although freelance was financially rewarding, I was finding my work life a little solitary. So when I found OMB on twitter I thought I’d have a go and hopefully interact with a few like-minded people. I could never have imagined the impact that OMB would have on me.
Professionally, OMB has helped me to work better, smarter and faster. A big part of my job is conceptualisation, I believe that participating in OMB has increased not only the quantity but also the quality of ideas that I generate. It has also unearthed an unexpected love of writing - turns out that I’m not just visually creative, although my grammar and punctuation are far from a professional standard, my love of words has started to spill into my day job.
Because of OMB I’ve won a couple of awards, quite a few prizes and an impressive amount of cash, but nothing has been more rewarding than my collab with OMB. My goddaughter Isabella has been fighting Neuroblastoma since 2010, and in 2017 after a third relapse, Isabella’s family needed help, treatment options in the UK were running out and a new vaccine trial in America was showing positive results in other kids with the same disease. After 7 years of feeling helpless, there was finally something I could do. I asked Nick if we could run a collab brief to generate ideas for a social media campaign to help raise the mammoth £155k needed to get Isabella to America for treatment. The response was both massive and brilliant, but before I had chance to decide what to do with the entries, I received an email from the MD at Trunk, saying he’d like to help us make a video or a game for Isabella and asked if I could send him some ideas. I emailed back the following day with a handful of concepts, one of which was a script I’d written based on a poster by the wonderful @ZedTrafficker. Within a week, Nick had joined Trunk agency as CD and had already finished and polished my basic script. Not long after that, Isabella’s video had been shot, edited and posted on social media. The response was phenomenal. The video has now been viewed over 20 million times, having featured on numerous social media and news channels (including UniLad and BBC News) and Isabella’s fund has grown. A year later and Isabella now has enough funds for America, so once she is in remission she will be on that plane to America and I can’t thank Nick, Trunk and the ombles enough.
The support and positivity shown within the OMB community is something that touches me on a regular basis. Live events, meet ups and industry awards have given me the opportunity to get to know some of the Ombles and you couldn’t wish to meet a nicer group of people. To think that all of this has come from one person, who runs the entire platform single-handedly is quite frankly mind blowing. Thanks for everything Nick, it’s been life changing❤️.”
“In my 20 years in advertising the one constant cry that echoed throughout the agency world was “we need more time”. Time for what? Crafting, production, research, debating maybe, which are all an important parts of the process, but not to have the idea. We talk about a flash of inspiration, so why ask for more time to think?Lately I have been joining in with an amazing Twitter concept – The One Minute Brief. One simple rule create an ad in one minute from a one word brief. But guess what? It works. It works beautifully in fact. No time to over think, just knock out your first thought post it and let the Twitter world be the judge. Fellow participants give you feedback, encouragement and there’s quite a bit of friendly banter (bit like a real agency actually). At the end of the day there’s a vote to decide the winner or winners, but there’s no losers.No idea is a bad idea, in fact many of the ideas would grace the presentation room of some top advertising agencies. In my time as a Creative Director I’d have been more than happy to present then to clients. There’s also a few possible award winners in there too. These are the ones that you than spend the time crafting and enhancing without losing the core concept. Which is the most important element.Can’t say what others get from it, but for me it has re-ignited my desire to once more strive to create imaginative, entertaining and informative advertising. Who knows it could open another chapter in my creative career (JWT New York let’s do lunch).My creative mojo has returned more vindictive than ever. I’ve produced (in my opinion at least) ideas with which I’m more than happy with in virtually no time at all. I feel sharper, more creative and I’m not afraid of failure. Because having not spent days or weeks developing and nurturing an idea I am not afraid to just produce another.The bottomline is that, to fully unleash your creativity potential, you should stop deliberating over ideas and throw them out instead. Just like when scoring a goal and falling in love, it takes a minute to have a great idea.”
“Inspiring to be surrounded by such creative people.
As social media slowly took over my life I found that I was consuming a lot more than I was creating. Lou then introduced One Minute Briefs to me and my mind was blown... Who knew that doing something for just one minute a day could trigger my creative spark? It made me think a lot more outside of the box and provided a nice way to do something completely different. One day there will be briefs on Bidets and the next on Unicorns, so you could say that there’s a wide variety of briefs! The OMB community is amazing and it’s just so inspiring to be surrounded by such creative people.”
“My name is Gareth and I have a problem.
I’m addicted to One Minute Briefs!
Not a word of a lie. I wake up every morning excited about what the brief of the day may be. And as soon as it appears in my twitter feed my brain goes into overdrive.There really is nothing like it. It makes you think. It stimulates the brain. It gets the creative juices flowing. And it only takes a minute of your time. It’s creative crack!If you feel uninspired and creatively stagnant do a One Minute Brief. You’ll be sharper and better for it. And you’ll soon be back for another fix!An awesome exercise. A very cool concept. A daily routine that I can’t do without!And just wait until the day you actually win one!(This Testimonial was done in One Minute!)”
“ I am not miserable anymore. I’m happy.
The great Brian Clough once said, “It only takes a second to score a goal”.
In my experience it only takes 60 to achieve all of your own.
Around 18 months ago I was miserable. Stuck in a dull, dead end job with absolutely no idea what I wanted to do, or where I wanted to go – it wasn’t a creative rut, so much as a life one.
Then one day a friend of mine sent me a message saying – “Have a look at this, I think it is right up your street”.
It was simply, advertise Diamonds on a twitter account called One Minute Briefs.
Fast forward a year and a half and I am currently finishing up my first placement at a creative agency, have a portfolio that includes live TV adverts, and freelance work already booked on the horizon.
But more importantly, I am not miserable anymore. I’m happy.
I’m not a prolific winner really, but I’ve won a few. What has been more valuable is the fantastic community found, the ambition rediscovered and the spring put back into my step.
My advice to anyone, advertising orientated or not, would be to take the minute because you have no idea where that minute will take you.”
“Creativity at its democratic best.
As an agency, One Minute Briefs is a really great tool for us to exercise our creativity. Having a limited amount of time to respond to a variety of briefs keeps us on our toes which, in turn, improves idea generation. The OMB concept is creativity at its democratic best, allowing advertising students, creatives and freelancers a platform to shine and grab the attention of agencies and brands alike.”
“‘Initially a Twitter sceptic, I have recently been convinced of its worth for creative professionals - and participating in One Minute Briefs has played a big part in that. As a copywriter in a highly specialised field, I have found One Minute Briefs to be a fantastic way to broaden my perspective, and it would not be overstating it to say these ‘daily exercises’ have also helped me to think more creatively at work’”
“Thank you, Thank you, Thank you.
Just wanted to let you know, I’ve just clicked send on a copy project for The Drum events team.
To me writing for The Drum represents a ‘proper’ copywriting job, so it was one of those heart-stopping ‘what am I doing?’ moments.
They’d remembered me from the DoItDay Brief so I just wanted to say, once again, thank you for providing the springboard into a career I really love.
I’ve also landed a small job with a local business off the back of OMB. A physio had seen some ads on my friend’s Facebook timeline and had asked me to create some ads for her clinic front.
And (I’m not done yet) I’ve secured a retainer with a digital agency in Warrington to do their in-house copy for the next few months. I met their brand management guy, who had seen my OMBs and loved them.
It’s been such a confidence boost and I’m just so grateful for OMB and all the OMBLEs.
Thank you, thank you, thank you
”
“1440 minutes in a day. Create a One Minute Brief.
The first time I submitted a OMB I ran with a dad joke about doughnuts. Since then I’ve been hooked. With over 40 wins in my back pocket, it really does give you that daily creative boost.
It really is the best channel to try out new ideas that you don’t always get to roll with. It challenges you to create concepts quickly. Plus, OMB gives you the opportunity to work on briefs for big named clients.
Over the last 2 years OMB has definitely helped me progress as a designer, landed me interviews, expanded my portfolio, as well as even got me a job. It exposes you as a designer, copywriter or just someone with a passion for advertising. It makes networking fun. I seriously could not recommend it more to anyone who has a minute spare, there’s 1440 of them in a day after all.
Cheers to Nick and the OMBLES!
”
“One Minute Briefs gives you the opportunity to get your ideas out to others instantly and it’s a great place for up-and-coming Creatives!
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“When I started OMB, I had no idea what a copywriter was. Now, a year later, I know it’s what I want to be. One Minute Briefs has given me the opportunity to try new ideas, have fun and meet some amazing creative brains all over the country. The OMBLive event gave me a great chance to do some networking and meet real creatives doing what I want to do. Most importantly, OMB has given me the confidence to start a career in advertising. I’ve just moved to Germany for my first job in an agency.
OMB is an amazing community. Whatever your background, whoever you are and whatever you do, it’s a level playing field for creative ideas. ”
“My name’s Richard Bayley and I’m a One Minute Brief addict. I work as a designer but often don’t get to show as much creativity as I would like. One Minute Briefs is a great place for people like me to learn and show off their ideas no matter how bad. Some of the ideas that I see pop up in my twitter feed are amazing and better than what we see everyday on our tv’s, in magazines and on billboards. The OMBLES are great group of people and to get a favourite, retweet, like or comment on one of your ideas gives you such a buzz. ”
“One minute, every day, changes the way you think.
Working in the health and wellbeing sector, we see all kind of faddy diets and bogus claims about how various routines can change your life overnight.
We also see, that if you take incremental changes every day, it genuinely can benefit you.
This is true of OMB.
One minute, every day, changes the way you think and the way you work.
It’s removed the fear of failure that creatives can often succumb to.
It gives us a platform to create ideas without having to prove an ROI, or debate with a committee about “ways to improve the work”.
And it’s fun. You get to collaborate with like-minded folk who have an unrivalled passion for creativity.
Since we’ve joined OMB, the combination of healthy competition and challenging briefs has improved our creative output. No doubt.
So, if you get a minute, you should give it a go.”
“OMB Confidence Boost
Where can I start with One Minute Briefs?
Initially, it started out as a bit of fun, something to brighten up my days as a rather frustrated graphic designer who felt I should be achieving more than I was. Plus, I’d always had an interest in advertising, and this was my way to have a crack at it.
It was then I realised that that one minute of my day was actually getting me back to thinking about the raw idea, something, i’m ashamed to admit, that i’d lost sight of for whatever reason.
The more I did them, the quicker the ideas began to flow, both with OMB, and ‘real work’ too.
And, my ideas started becoming winning ones too.
Pretty soon I had a book full of ideas that landed me the more fulfilling role I wanted, and, a couple of Chip Shop Awards in the process.
Then, there’s the community of amazingly talented people who also take part, from students to seasoned creatives. I’ve been lucky enough to meet a lot of them, and it feels like we’re all old friends when we do.
I’m miles away from that frustrated designer that I was, and in my opinion, it’s all down to OMB. I have a lot to thank it for.”
“OMB - sounds like an ad agency...
And so it is, and I’m proud to be a part of this virtual ad agency, made up of many free thinking individuals from the creative industry all around the world. Designers, Copywriters, Art directors, Artists, Students and Film-makers - you name it; we’re all in the biggest creative department ever! OMB, One Minute Briefs, is a fantastic place to be. I have seen some terrific work, which is refreshing, no-holds-barred and sometimes highly controversial. I’ve always said that to produce good work you need to be with good people - and at OMB there are plenty of those around.As a freelance adman, working from home for most of the time, I do miss the agency social life and camaraderie of the creative department. I’m pleased to say I get the same buzz at OMB. ”
“It’s a life-changer.
One Minute Briefs. It’s not just a game-changer. It’s a life-changer. It’s amazing for unlocking creative parts of you that maybe didn’t exist or were suppressed due to confidence. It sharpens the left and right sides of the brain (ambicreative!) due to its medicinal, ‘take one daily’ approach. You make online friends who support you, and turn out to be pretty f**king cool in real life. OMB is as addictive as any substance or hobby but a hell of a lot cheaper. Practice, do it every day, watch, observe and you will improve, will reflect, and definitely become the best OMBLE you can be.”
“OneMinuteBriefs has:
- cured my lunch hour;
- given me a chance to explore and try ideas I’d NEVER encounter in my day job;
- genuinely made me far better at that day job;
- inspired me to train and develop my team differently;
- introduced me to lots of really cool and talented people;
- shown me the true meaning and potential of social media; and, most importantly of all...
- made me happy.
Thanks Nick & OMBLES 😊
(**ps - and a shed load of brilliant charitable causes)”
“OMB gave me a platform to develop my advertising and creative knowledge… in a minute… many many times. I joined an agency as an apprentice straight from sixth form and everything was new to me I didn’t know people sat that sat in the office colouring in were called creatives? and got paid!?!? I started doing OMB’s for fun and it enhanced my understanding of the creative process and also the way agency’s work. That one crazy idea, that one nougat could be the difference between a run of the mill advertising campaign and an award winning campaign. The online community is full of creative talent from across the world that are all so humble and willing to help up and coming juniors in any position within advertising. Nick.E 4 lyf. Flash out.”
“At 35 years old I decided on a change of career - I wanted to be in advertising.I hung up my chef whites, sent off a few begging letters, visited a few agencies, and along the way was lucky enough to come across Nick and One Minute Briefs. That was almost a year ago.In that time I’ve learnt so much, so quickly, and managed to build up a half respectable portfolio that no longer gets laughed straight back out of the agency door. One Minute Briefs is a wonderfully simple idea that forces you to think on your feet, like really think, inside the box, outside the box, folding the box as if mental origami to produce something truly brilliant.Or a load of old crap.It doesn’t matter. That’s the beauty of One Minute Briefs. No matter what you produce, you’re still producing. And if you produce enough of it, somewhere in that growing pile of half-thoughts and hastily scrawled-out scamps you will eventually find a gem. A gem that could change everything.That’s what One Minute Briefs means to me.”
“I wouldn’t be a creative without One Minute Briefs. Simple as.
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“It’s like daily yoga sessions for the creative mind”