One Minute Brief WINNER:

Advertise Toilet Roll

Brilliant work from everyone today. Votes were quite spread out but this ad just edges it.

This ad goes away from the 'shit' ideas and, although it has another use, the ad also parodies a famous advert and the tissue could also be used for padding. Very subtle, funny and clever. We love it.

The winner today is Chis Myers @copydex

Also some good debate today on how One Minute Briefs can help people work more creatively and also the comparison between fun/silly ideas and subtle concepts. We think both are great but the idea is always King.