One Minute Brief WINNERS:

Advertise Sponges

Possibly one of the simplest products ever but something that we have all used before has resulted in lots of fantastic entries. Some great ones using droughts but we saw a few of them so they didn't win on this occasion.

Below are some fantastic winners:

@joe_from_cp with 'spongey jump' Think this could be a big idea using stunts events and ambient advertising. Would love to see it as a campaign.

@alvo_muses with 'this sucks' You don't see many adverts admitting that but it says exactly what id does. Simple but gets your attention.

@owenjevans with 'we love spongers' Bit of a risky one but it made us laugh and works nicely.

@dognbonesjones with the nice waterfall visual. Think this could work as a set in front of other things too perhaps.

@skynewsman with the very simple 'sponges' all of the other info has been absorbed from the page. Very clever.

@mrowainthomas with the nice visual of the sponge and football pitch. Could be a big sponsorship idea with some great copy opportunities.