One Minute Brief WINNERS:

Create 'over honest' ads

Brilliant day of One Minute Briefs. It has been very difficult to choose winners due to the nature of the brief but we feel that the following selection deserved a win today.

One thing we did notice is that we had a lot of entries without names on. This makes it very difficult to judge. Make sure you include your Twitter name on the corner of your ads.

Not only does it help us to choose winners, sometimes the ads go viral and if your name isn't there you can't take the credit.

Winners as follows...

@cogdissdesign with 'thinner than the last one' Great truth here.

@leaworthington with a great product benefit mixed with some realism in this bubble gum ad.

@emmahessen with this lovely fat McDonalds 'M' visual.

@thinkbig_ideas with this brilliant line for the Conservatives.

@iainthorley with this great coke flavour ad. Who knows what flavour it is?

@joe_from_ with 'iBreak' Nuff said.

@jackybarber with a cheeky EE ad going the opposite to what they say.

@richbayley with this great honest line about Pringles packaging.

@stephenhunter21 with this realistic ad for the lottery!

@killedthehype with 'F'Oreal' Brilliant change of brand name and line.

@LanderAnnabel with this hilarious line for budget food.

@alvo_muses with a serious ad campaign using Nike's slogan. Could be a very campaignable though/case study.

@dognbonesjones with an ad highlighting what we all think. That the DFS sale is ALWAYS on!

Thanks to absolutely everyone. Amazing standard today. Well done!