One Minute Brief WINNERS:
Campaign to #STOPTamponTax
Truly overwhelmed by the response to this brief. A variety of serious, humour and clever ideas all got the point across brilliantly. We'd like to thank everyone for getting involved on behalf of ourselves and @bloodydisgrace. These ideas reached across the world and we'd like you all to share this post with relevant people to try and get this message out there even further!
With over 100 entries and quality of ideas that I feel is potentially the best ever for OMB, I have found it very difficult coming up with a shortlist and an overall winner.
I've looked through the votes and had the votes in from the guys at @fullsixlondon and still can't get the shortlist/longlist below 20.
Therefore, all of the below are today's winners on #InternationalWomensDay but we have to give away the prizes to one person and the overall winner I feel was @HanaCrossley with 'Let's keep this clean shall we?' Very cheeky and confident line the leads to the call to action perfectly and combined with the visual has a superb double meaning.
Other winners are:
@oolailai with 'here I bleed' Great line and visual.
@boc_atm with 'Amp' removing the tax from the famous Tampax logo and also another ad with a different take on the famous government line 'Tampax doesn't have to be taxing'
@sharpstuffbits with 'Stop Taxing. Cunts.' Very hard hitting but also very clever and eye-catching! Let's get this seen!
@liambruce1 with 'TampTax' This would make a great billboard and is a very simple headline visual that leads you into the ad.
@ruandewit & @zakarydhoward with 'Imagine your wife without them' Clever bit of copy targeting naive.
@richbayley80 & @pw_bond with 'Blood money' Getting the idea of the brief down to two words isn't easy but this does it very powerfully.
@joanne_hopley with a different take on the Tampax mother nature ad. Different way of thinking.
@cheehuat with 'stop pulling my strings' Fantastic copy that works on so many levels.
@jimbobaggins75 with 'Spongers' This gets the brief down to one word! Simple and very effective in delivering the message.
@james_boyers with 3 ideas. One using the strong middle finger visual, 'Bloody Cunts' shockingly good and 'Stick your Tax' Great line and cheeky visual.
@chorles with a big thought to 'reduce period pain' Very strong meaningful line.
@sanzikei with 'if you think this is a luxury then maybe we should trade?' Very personal message that is extremely strong and based on experience. Excellent ad.
@matthewartiman with 'period drama' Totally different yet brilliant thinking. Would love to see a selection of videos or TV ads like this.
@sarahlong_xx with 'time of the month' Giving it a whole new meaning.
@red_shark with 'Bloodsucker' Great headline targetted at someone in particular. Controversial. Just how it should be.
@louegancreative with a great visual using 'luxuries' to create a tampon image.
@dissential with 2 ideas. 'STOP sign visual' powerful thought and a superb observation actually on tax forms!! 'Tax deducted this period' would make a great direct mail piece.
So impressed with the results of this brief. Well done everyone!
Campaign to #STOPTamponTax
Truly overwhelmed by the response to this brief. A variety of serious, humour and clever ideas all got the point across brilliantly. We'd like to thank everyone for getting involved on behalf of ourselves and @bloodydisgrace. These ideas reached across the world and we'd like you all to share this post with relevant people to try and get this message out there even further!
With over 100 entries and quality of ideas that I feel is potentially the best ever for OMB, I have found it very difficult coming up with a shortlist and an overall winner.
I've looked through the votes and had the votes in from the guys at @fullsixlondon and still can't get the shortlist/longlist below 20.
Therefore, all of the below are today's winners on #InternationalWomensDay but we have to give away the prizes to one person and the overall winner I feel was @HanaCrossley with 'Let's keep this clean shall we?' Very cheeky and confident line the leads to the call to action perfectly and combined with the visual has a superb double meaning.
Other winners are:
@oolailai with 'here I bleed' Great line and visual.
@boc_atm with 'Amp' removing the tax from the famous Tampax logo and also another ad with a different take on the famous government line 'Tampax doesn't have to be taxing'
@sharpstuffbits with 'Stop Taxing. Cunts.' Very hard hitting but also very clever and eye-catching! Let's get this seen!
@liambruce1 with 'TampTax' This would make a great billboard and is a very simple headline visual that leads you into the ad.
@ruandewit & @zakarydhoward with 'Imagine your wife without them' Clever bit of copy targeting naive.
@richbayley80 & @pw_bond with 'Blood money' Getting the idea of the brief down to two words isn't easy but this does it very powerfully.
@joanne_hopley with a different take on the Tampax mother nature ad. Different way of thinking.
@cheehuat with 'stop pulling my strings' Fantastic copy that works on so many levels.
@jimbobaggins75 with 'Spongers' This gets the brief down to one word! Simple and very effective in delivering the message.
@james_boyers with 3 ideas. One using the strong middle finger visual, 'Bloody Cunts' shockingly good and 'Stick your Tax' Great line and cheeky visual.
@chorles with a big thought to 'reduce period pain' Very strong meaningful line.
@sanzikei with 'if you think this is a luxury then maybe we should trade?' Very personal message that is extremely strong and based on experience. Excellent ad.
@matthewartiman with 'period drama' Totally different yet brilliant thinking. Would love to see a selection of videos or TV ads like this.
@sarahlong_xx with 'time of the month' Giving it a whole new meaning.
@red_shark with 'Bloodsucker' Great headline targetted at someone in particular. Controversial. Just how it should be.
@louegancreative with a great visual using 'luxuries' to create a tampon image.
@dissential with 2 ideas. 'STOP sign visual' powerful thought and a superb observation actually on tax forms!! 'Tax deducted this period' would make a great direct mail piece.
So impressed with the results of this brief. Well done everyone!