One Minute Brief of the Day:
Advertise the 2017 @wwf_uk #EarthHourUK
Brief:
Inspire people to act on climate change. Design a poster for social media (landscape orientation preferred) that demonstrates in a simple way the complex issue of climate change, and why it’s so important that we act now. Surprise people. Make them think. Make them look twice. Prompt them to think, ‘I should do something about this’.
Tweet your idea to @OneMinuteBriefs and @wwf_uk with hashtag #EarthHourUK.
Prize:
The winner will receive £250 cash and an Earth Hour goody bag. The winning design will be featured on WWF-UK’s social media – Facebook, Twitter and Instagram.
Top-line messages:
The world is changing – fast. It’s never been more important to show support for action on climate change.
Earth Hour brings millions together across the world to stand up to protect our brilliant planet from climate change.
Make your Earth Hour matter. Sign up to show you support action on climate change.
Saturday 25 March 2017, 8.30pm-9.30pm. #EarthHourUK
Background:
It’s been the hottest year on record for the third year in a row.
Nearly 1 in 6 species are at risk of extinction from climate change and our incredible oceans and forests need protecting too.
We have the strong foundations for action – from the Paris Agreement to the UK’s Climate Act. Now is the time to deliver the action needed to protect our planet.
From the Sydney Opera House and the Eiffel Tower to Buckingham Palace and Edinburgh Castle, cities, towns and communities like yours across the world will make this Earth Hour matter with a global show of support for action on climate.
Last year, millions of people around the world from a record 178 countries took part in Earth Hour.
Delivering action on climate is bigger than one person, one leader or one country. Together we can make Earth Hour matter and show we all support action to protect our planet.
About WWF:
WWF is one of the world’s largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. Through our engagement with the public, businesses and government, we focus on safeguarding the natural world, creating solutions to the most serious environmental issues facing our planet, so that people and nature thrive.
Find out more about our work, past and present at wwf.org.uk.
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