One Minute Brief of the Day:
Campaign to raise awareness & funds to help the #LyttleFight
Today’s brief is brought to you by OMBLE Louise Chorley aka @Chorles.
The Story:
My Goddaughter (and my hero), Isabella Lyttle, is 9 years old. Witty and bright, she loves Star Wars, music and being creative. If Carlsberg did Goddaughters, then Isabella was always destined to be mine. In 2010, aged 3, Isabella was diagnosed with stage 4 Neuroblastoma, a rare type of cancer that mostly affects babies and young children. It develops from specialised nerve cells (neuroblasts) left behind from a baby’s development in the womb. Neuroblastoma most commonly occurs in one of the adrenal glands situated above the kidneys, or in the nerve tissue that runs alongside the spinal cord in the neck, chest, tummy or pelvis. It can spread to other organs such as the bone marrow, bone, lymph nodes, liver and skin. It affects around 100 children each year in the UK and is most common in children under the age of five. Neuroblastoma has been in the news recently due to the high profile case of young Sunderland fan, Bradley Lowery.
Over the last 6 years, Isabella has been in remission 3 times, she was last given the all clear on Christmas Eve 2016, but unfortunately the cancer returned in March this year. Isabella’s options for treatment in the UK are fast becoming limited, so she is being put forward for a ground-breaking programme in America. Potentially, this could be a game-changer, however, this will all have to be self-funded, so Isabella’s family and friends have begun the process of raising the funds to pay for her treatment. So far, preparations are underway for ‘Lyttle-fest’ a mini music festival to be held in Isabella’s home town of Walsall, designs for some ‘join the Lyttle Fight’ T-shirts are currently in production, and auditions for the ‘Lyttle Mix’ drag act are also due to be held in the Midlands soon! As you can see we already have a ‘Lyttle’ theme, that you can use if it fits your idea!
The Brief:
We want ideas for a viral social media campaign to spread Isabella’s story as far and wide as we possibly can, raising funds and maybe having some fun along the way (think ice bucket challenge or no-make up selfie). Make sure you use the call to action: To donate text ‘ISLY88 £5’ to 70070, and tag in Isabella’s Mom (my BFF) @j_m_dalton and use the hashtag #LyttleFight. I’ve told Isabella how fabulous the OMBLES are, so she is very much looking forward to seeing your ideas!
Links for info:
Facebook: facebook.com/TeamIsabellaLyttle/
Just Giving: justgiving.com/campaigns/charity/solvingkidscancer/isabellalyttle
Campaign to raise awareness & funds to help the #LyttleFight
Today’s brief is brought to you by OMBLE Louise Chorley aka @Chorles.
The Story:
My Goddaughter (and my hero), Isabella Lyttle, is 9 years old. Witty and bright, she loves Star Wars, music and being creative. If Carlsberg did Goddaughters, then Isabella was always destined to be mine. In 2010, aged 3, Isabella was diagnosed with stage 4 Neuroblastoma, a rare type of cancer that mostly affects babies and young children. It develops from specialised nerve cells (neuroblasts) left behind from a baby’s development in the womb. Neuroblastoma most commonly occurs in one of the adrenal glands situated above the kidneys, or in the nerve tissue that runs alongside the spinal cord in the neck, chest, tummy or pelvis. It can spread to other organs such as the bone marrow, bone, lymph nodes, liver and skin. It affects around 100 children each year in the UK and is most common in children under the age of five. Neuroblastoma has been in the news recently due to the high profile case of young Sunderland fan, Bradley Lowery.
Over the last 6 years, Isabella has been in remission 3 times, she was last given the all clear on Christmas Eve 2016, but unfortunately the cancer returned in March this year. Isabella’s options for treatment in the UK are fast becoming limited, so she is being put forward for a ground-breaking programme in America. Potentially, this could be a game-changer, however, this will all have to be self-funded, so Isabella’s family and friends have begun the process of raising the funds to pay for her treatment. So far, preparations are underway for ‘Lyttle-fest’ a mini music festival to be held in Isabella’s home town of Walsall, designs for some ‘join the Lyttle Fight’ T-shirts are currently in production, and auditions for the ‘Lyttle Mix’ drag act are also due to be held in the Midlands soon! As you can see we already have a ‘Lyttle’ theme, that you can use if it fits your idea!
The Brief:
We want ideas for a viral social media campaign to spread Isabella’s story as far and wide as we possibly can, raising funds and maybe having some fun along the way (think ice bucket challenge or no-make up selfie). Make sure you use the call to action: To donate text ‘ISLY88 £5’ to 70070, and tag in Isabella’s Mom (my BFF) @j_m_dalton and use the hashtag #LyttleFight. I’ve told Isabella how fabulous the OMBLES are, so she is very much looking forward to seeing your ideas!
Links for info:
Facebook: facebook.com/TeamIsabellaLyttle/
Just Giving: justgiving.com/campaigns/charity/solvingkidscancer/isabellalyttle