One Minute Brief of the Day:
Campaign to promote @WWF_UK's #WearItWild Day
Brief:
Encourage businesses to #WearItWild on Friday 20th October 2017 and raise funds for WWF’s vital work to protect wildlife. Design a digital poster for social media (landscape orientation preferred) to get the message out to businesses to hold a wild dress down Friday and challenge other businesses to join them.
Tweet your idea to @OneMinuteBriefs and @wwf_uk with hashtag #WearItWild
Prize:
The winner will receive £250 cash and a WWF Wear it Wild goody bag, and their design will be featured on WWF UK’s social media – Facebook, Twitter and Instagram.
Top-line messages:
Wear it Wild for a day. Love wildlife forever.
Sign up, dress up and donate on Friday 20 October.
Background:
Since 1970, populations of wild species have fallen by half. Among these are iconic species like rhinos, polar bears, lions, elephants and tigers.
This year, though, tiger numbers rose for the first time in conservation history. WWF needs help to answer the overwhelming challenge of species decline and create more success stories for other animals under threat.
In workplaces, schools and homes up and down the land on Friday 20th October, people will be donning wildlife-inspired fancy dress to help WWF protect precious wildlife.
From rampaging rhinos in the classroom to boisterous baboons in the office, taking part in Wear it Wild is a way to stand out from the herd whilst raising funds for and awareness of the threats facing animals and their habitats.
We’ve been using animal pun messaging, see examples below:
Practice makes purrrrfect
Get involved with something turtley amazing!
Monkey mocktails anyone? Reply below if you're a #WearItWild Chimpion & throwing a party on Friday 20 October!
It's sure to be the GRReatest school day of the year!
There's still 3 weeks to create your sealiest costume
We love our animal puns for #WearItWild. Think toucan play at that game?
About WWF:
WWF is one of the world’s largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. Through our engagement with the public, businesses and government, we focus on safeguarding the natural world, creating solutions to the most serious environmental issues facing our planet, so that people and nature thrive.
Find out more about our work, past and present at wwf.org.uk
Social/web links:
wearitwild.wwf.org.uk
facebook.com/wwfunitedkingdom
twitter.com/wwf_uk
Brief:
Encourage businesses to #WearItWild on Friday 20th October 2017 and raise funds for WWF’s vital work to protect wildlife. Design a digital poster for social media (landscape orientation preferred) to get the message out to businesses to hold a wild dress down Friday and challenge other businesses to join them.
Tweet your idea to @OneMinuteBriefs and @wwf_uk with hashtag #WearItWild
Prize:
The winner will receive £250 cash and a WWF Wear it Wild goody bag, and their design will be featured on WWF UK’s social media – Facebook, Twitter and Instagram.
Top-line messages:
Wear it Wild for a day. Love wildlife forever.
Sign up, dress up and donate on Friday 20 October.
Background:
Since 1970, populations of wild species have fallen by half. Among these are iconic species like rhinos, polar bears, lions, elephants and tigers.
This year, though, tiger numbers rose for the first time in conservation history. WWF needs help to answer the overwhelming challenge of species decline and create more success stories for other animals under threat.
In workplaces, schools and homes up and down the land on Friday 20th October, people will be donning wildlife-inspired fancy dress to help WWF protect precious wildlife.
From rampaging rhinos in the classroom to boisterous baboons in the office, taking part in Wear it Wild is a way to stand out from the herd whilst raising funds for and awareness of the threats facing animals and their habitats.
We’ve been using animal pun messaging, see examples below:
Practice makes purrrrfect
Get involved with something turtley amazing!
Monkey mocktails anyone? Reply below if you're a #WearItWild Chimpion & throwing a party on Friday 20 October!
It's sure to be the GRReatest school day of the year!
There's still 3 weeks to create your sealiest costume
We love our animal puns for #WearItWild. Think toucan play at that game?
About WWF:
WWF is one of the world’s largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. Through our engagement with the public, businesses and government, we focus on safeguarding the natural world, creating solutions to the most serious environmental issues facing our planet, so that people and nature thrive.
Find out more about our work, past and present at wwf.org.uk
Social/web links:
wearitwild.wwf.org.uk
facebook.com/wwfunitedkingdom
twitter.com/wwf_uk