Today’s brief is dedicated to one of our most prolific and supportive OMBLES.
Ze Anwar won a Special Achievement Award at our last annual event and has previously won OMBLE of the Year awards, as voted for by our followers. This is all the more remarkable when you consider that Zed doesn’t even work in the industry. He has been working on the frontline to ensure that PPE equipment is delivered to hospital staff to keep everyone safe.
Zed is also on the OMBoard, with a focus on diversity and inclusion. Having faced a lot of barriers in the industry, it’s important as a community that we support Zed and break through those barriers to get him a role in the industry that he so rightly deserves.
Despite having an exceptional portfolio of ideas and being responsible for the concepts for hugely viral campaigns for Isabella and WWF, Zed has found opportunities limited… and the door shut.
So how will the OMBLES help open that door? Let’s make some noise and show the industry what they are missing. Let’s #GetZedAJob
Please tweet your entries to @OneMinuteBriefs, @ZedTrafficker with the hashtag #GetZedAJob
Remembering to put your twitter handle in the corner of your submissions.
Feel free to tag in relevant people and agencies to help make this happen.
Prize: Copy of OMBook4.
Check out some of Zed’s work at: zedtrafficker.com
See some of Zed’s brilliant OMB entries here too: twitter.com/ZedTrafficker
Zed’s idea for the Isabella Neuroblastoma film led to a film that had tens of millions of views and raised a massive amount of money in the process. Sadly, Isabella passed away but she was an inspiration to us all as a community and the money raised went to charity as she left an amazing legacy that has seen the hospice she visited saved from closure.
Zed’s idea for the WWF saw the removal of nature from brands/teams we know and love. The beautiful simplicity has seen a campaign one month ago to get brands involved and saw media reach of HALF A BILLION! This is potentially the start of a movement that can grow year on year. And that is the power of an instinctive idea like this.
