One Minute Brief of the Day:
Create aircraft/airport-inspired posters to encourage people to advertise on 75Media’s roadside billboards which are in close proximity to Glasgow International Airport.
Tweet your entries to @OneMinuteBriefs and @75MediaLTD with the hashtag #OMB75Challenge
Prize: Free 2-week campaign to have your idea up in lights on an iconic roadside billboard & the opportunity of a special one-off billboard to promote yourself!
We’d also love to see you sharing your entries via Linkedin & Insta. Make sure you tag OMB & 75 Media in!
LinkedIn: https://www.linkedin.com/company/75media
Instagram: https://www.instagram.com/75medialtd/
Website: www.75media.co.uk
About:
Introducing the M8 Tower. 75Media’s number one advertising structure in Scotland offering unbeatable visibility and exposure. Situated on the M8, Scotland’s busiest motorway connecting the nation's two biggest cities: Glasgow and Edinburgh.
The double-sided RISE+ advertising screen delivers more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway which also connects Glasgow and Edinburgh to Paisley, Greenock and Kilmarnock.
With its unique proximity to Glasgow International Airport, the M8 Tower captures almost all the airline passengers who arrive and depart by car. The airport carries more than 9.9 million passengers a year, travelling to and from more than 100 destinations making it the prime advertising space in Scotland.
The M8 Tower has been built to create maximum impact and boasts unparalleled visibility along the M8 corridor with no other competing roadside media. The iconic and striking steel structure, fitted with a dynamic lighting solution to further enhance brands' campaigns, has also been decorated with the world-famous Paisley Pattern, an homage to its location in Paisley, Renfrewshire.
M8 Tower - https://75media.co.uk/locations/m8-tower-glasgow-scotland/
About RISE+ Billboards:
The M8 Tower is one of the platinum sites in 75Media’s RISE+ portfolio: an exclusive network of outdoor advertising sites; all landmarks in their own right. These iconic sites are selected for their positions in nationally renowned locations, famed for their intrinsic high-traffic levels, and their unmissable structures.
You can use 75Media’s Campaign Visualiser for your entries too! 75media.co.uk/campaign-visualiser
Find out more about RISE+ https://75media.co.uk/outdoor-advertising/rise-plus/
About 75 Media:
75Media delivers real audiences to brands through a national network of digital and classic roadside billboards
We believe in the power of outdoor advertising to connect brands with audiences in a meaningful way. Our aim is simple: to help businesses of all sizes stand out and make their mark. Whether it’s a large-scale campaign or a local message, our classic, D48, and digital large-format roadside billboards offer a platform that’s unmissable.
Launching in 2020 with just 140 billboards, our founders set out to build a company that could offer businesses – from local startups to household names – access to real audiences. Today, we operate over 1,200 billboards across the UK but our mission to connect brands with real, tangible audiences, remains the same. We deliver the audience, you make the connection.
Useful links:
Website: 75media.co.uk
LinkedIn: https://www.linkedin.com/company/75media
Instagram: https://www.instagram.com/75medialtd
X: https://x.com/75Medialtd
YouTube: https://www.youtube.com/channel/UCXEXg_RtY4t2Pigx-tIvkyw
BOB: Online billboard planning and mapping tool - https://75media.co.uk/bob
Campaign Visualiser - 75media.co.uk/campaign-visualiser
