The Diana Award Anti-Bullying Programme raises awareness of bullying behaviour and supports schools and young people to tackle it across the UK and beyond. To date, the charity has trained over 50,000 Anti-Bullying Ambassadors, made possible thanks to support from partners including Smiggle.
The Anti-Bullying Alliance – which includes The Diana Award – set up Anti-Bullying Week in 2002. This annual event is held in the third week of November and reaches around 7.5 million young people with 80% of schools taking part. The theme this year is ‘Make a noise about bullying’.
In partnership with activist agency Revolt, we’re asking the One Minute Briefs community to support the cause by making some noise!
About Anti-Bullying Week:
The theme of ‘Make A Noise About Bullying’ aims to empower young people, teachers and parents to do something positive to counter the harm and hurt that bullying causes. Anti-Bullying Week will remind everyone, whether it’s in school, at home, in the community or online, that we can bring an end to bullying.
As usual, schools are able to download free teaching resources and themed assemblies. These focus on activities to encourage young people to consider what bullying means to us, how banter can turn into something more hurtful, and what we can do to stop bullying.
Here is the Anti-Bullying Alliance’s message this year.
“Too often, we are silent when we see bullying take place, silent about the hurt bullying causes, and silent when we hear bullying dismissed as ‘just banter’.
It doesn’t have to be this way.
Of course, we won’t like everyone and we don’t always agree, but we can choose respect and unity.
This Anti-Bullying Week, let’s come together to have discussions about what bullying means to us, how banter can turn into something more hurtful, and what we can do to stop bullying. Together, we can make a difference and take a stand against bullying.
From the playground to Parliament, and from our phones to our homes, let’s make a noise about bullying.”
About School Bullying:
A recent survey of 2000 pupils and 2000 parents, commissioned by The Diana Award, revealed some concerning statistics about bullying at school:
77% of students have been bullied.
Half of parents dread sending their children back to school due to bullying.
89% of parents believe that schools can be an unsafe environment for children.
42% of students polled said their school is not effective at stopping bullying.
Reassuringly, most children do feel they have support at home, as 72% feel comfortable enough to confide in their parents or carers if they were being bullied, and 54% of parents say their child told them themselves that they were a victim to bullying.
One Minute Brief of the Day:
Create billboard-style posters for The Diana Award to inspire people to ‘Make A Noise About Bullying’.
This #AntiBullyingWeek, which was set up by the Anti-Bullying Alliance, we want to focus on school bullying which affects 5 million children in the UK.
Tweet your entries to @OneMinuteBriefs, @DianaAward @AntiBullyingPro & @ABAonline with the hashtag #AntiBullyingWeek
Remember to add your Twitter handle in the bottom right-hand corner of your entries.
Deadline: 6pm GMT, Tuesday 14th Nov.
Messaging:
Posters should include the line ‘Make a noise about bullying’, the hashtag #AntiBullyingWeek and The Diana Award logo. PLEASE AVOID IDEAS INVOLVING SUICIDE.
Prizes:
Winner: (judged by client The Diana Award and Creative Directors at Revolt) £150 voucher for partner brand Smiggle + a Diana Award tote bag and pin badges.
Shortlisted entries will be shared on social by The Diana Award, Anti-Bullying Alliance and Revolt.
About The Diana Award:
We’re proud to be the only charity set up in memory of the late Diana, Princess of Wales and her belief that young people have the power to change the world. Our mission is to empower young people to lead that change through a range of initiatives which unlock their potential, inspire action and create opportunities, ensuring that no young person is left out or left behind.
Our previous OMB winner is now a live ad!
In September we ran our first OMB for The Diana Award. The winning idea, by Ciaran McKeon and Maeve Jenkins, was designed by Revolt and is appearing on billboards around the UK during Anti-Bullying Week thanks to Alight Media donating space on their digital screens.
Logos & Font:
Download our Anti-Bullying logos and fonts to use in your entries here. Good luck!
Website/Social Links:
Website: https://diana-award.org.uk/
Twitter: https://twitter.com/AntiBullyingPro
Instagram: https://www.instagram.com/antibullyingpro
