One Minute Brief of the Day: Create posters of all shapes and sizes to get people to thinking about @ao as their #DestinationForElectricals

If I say AO, you’re probably going to say, ‘Let’s Go’ and whilst saliency is great, people knowing what you actually do and how you do it in a better and more consistent way than the rest is what we’re looking for.  

We’re an electrical retailer with a lot of personality (and even more products) but in what are very often rational purchases we lack an emotional connection with shoppers, which if the truth be told, makes us a bit forgettable!

And that’s where the OMBLES come in… we can’t wait to see how you interpret this brief in all sorts of instinctive, creative ways!!

One Minute Brief of the Day:

Create posters of all shapes and sizes to get people to thinking about @ao as their #DestinationForElectricals

Enter as many times as you like and remember to add your Twitter handle in the corner of your entries. Deadline 6pm!

Tweet your submissions to @OneMinuteBriefs and @ao with the hashtag #DestinationForElectricals

Prizes:

1st - £500 worth of products from ao.com

2nd – £250 worth of products from ao.com

3rd - £100 worth of products from ao.com

Key things to consider:

  • Knowledge of the AO brand is high, but consideration is much lower

  • 1 in 5 people are unsure what we sell

  • Our belief that AO is the better way to buy electricals is based on the below:

    • We are the UK’s most trusted electrical retailer with over 330,000 5* TrustPilot reviews

    • We have over 6,500 electricals in stock. We’re not just appliances, we have A-Z covered, big and small, needs and wants, Fridges to Fitbits. If it’s got a plug, we sell it.

    • We deliver; tomorrow, the day after or week on Tuesday between 10am – 2pm (if that’s what you want), in fact 7 days a week with timeslots to suit busy lives

How we present ourselves:

Our brand guidelines can be found here; https://brand.ao.com/d/HKL56SfkgfJd

Below are the key points:

Our tone of voice is simple, it’s Real. Fun. Quick. 

With three supporting principles:

  1. Always happy to see you

  2. Always full of beans

  3. Always ready to help

You can use this font in your submissions if you wish.

Links:

https://ao.com/

https://twitter.com/ao

https://www.instagram.com/ao

https://www.facebook.com/AOLetsGo/