Today’s One Minute Brief is for a brilliant cause and a great way for the OMBLES to get creative and bring to life the good that Barnardo’s do, whilst bringing to life the idea of fashion, style and sustainability. Hopefully one of these ideas can become part of something much bigger in the future too!

One Minute Brief of the Day:

Create posters to promote @BarnardosRetail and encourage younger audiences to consider it as a destination to purchase quality pre-loved items at amazing prices.

Please tweet your entries to @OneMinuteBriefs & @BarnardosRetail with the hashtag #BarnardosRetail

Prizes:

Barnardo’s Retail Goodie Bag
The winning entry will have the chance to work with the Barnardo’s retail marketing team and have their concepts developed into a nationwide campaign.

About:

Barnardo’s has over 600 retail shops across the UK, selling a vast range of quality pre-loved items and new items from clothing and accessories, to homeware and media, there is always something amazing to be found in one of our stores!

As we are preparing to re-open our shops from April, we’re looking to create an advertising campaign idea that appeals to audiences that may not have considered shopping with us before.

We want to challenge the status quo, appeal to younger audiences whilst positioning our stores as a leading destination to purchase great quality items at amazing prices.

The campaign should be fun, appealing and reflect our current efforts to drive our position as a sustainable fashion retailer within the pre-loved market.

The campaign will not only help us drive footfall into stores, but all sales made will help Barnardo’s continue their work with the UK’s most vulnerable children, young people and families. So what are you waiting for, be part of something amazing today!

Feel free to use our Instagram account @Barnardosretail and our blog, The-Thrift.co.uk for inspiration!!