Today we’ve got a very stunning brief with Beauty Pie & we’ve got fabulous prizes to win that’ll make you blush, so prepare to make your entries shimmer and sparkle! We can’t wait to see all of the ways you OMBLES bring this to life, so be as creative as you like, as we’re looking for some big, bold, and beautiful ideas. Enter as many times as you wish too!
About Beauty Pie:
Beauty Pie is the first ever Buyers’ Club for beauty product addicts - When you join, you get access to shop for super-high-quality skincare, haircare, makeup, bodycare, candles and wellness supplements- but WITHOUT paying for middlemen, or crazy retailer markups. So you save up to 75% off typical retail - every single time you shop.
Beauty Pie has amazing high-tech skincare, luxury-quality makeup, French fine fragrances, haircare, bodycare, candles, supplements and more, made in the world’s leading third-party beauty labs - in Japan, South Korea, the USA, UK, Switzerland, Italy, Germany and France.
One Minute Brief of the Day:
Create posters & straplines positioning @BeautyPie as a way you can access the best products at a fraction of the cost when prices rise elsewhere #BeautyPie
Tweet your entries to @OneMinuteBriefs and @BeautyPie with the hashtag #BeautyPie
Remember your Twitter handle in the corner of your submissions. Deadline 6pm GMT.
Prizes:
WINNER: £500 cash + £150 Beauty Pie Hamper
Runner-Up: £250 cash + £80 Beauty Pie Hamper
Brief context:
In September and October, spend on ‘luxury’ items is likely to decrease with prices increasing on everything else from food to fashion.
However, we as a business are set up for success to weather this storm, as we are democratising luxury - and giving women the ability to access the best, whatever their budget.
September and October offers us the perfect opportunity to raise the mood of the nation - and position Beauty Pie as a place where women can get more, starting with her moisturiser and lipstick.
High quality shouldn’t be a luxury - she deserves the best, and we make it accessible at a time when it’s never felt so inaccessible.
We want campaign ideas that are disruptive, simple, clever, impactful and distinctly Beauty Pie.
Find out more at : https://www.beautypie.com/
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