We are delighted to announce a partnership with ‘Beyond the White Line’ across 2021, in which we will be running several OMBs to help raise awareness and create change within the world of sport. We often forget that there are human beings behind the teams we support…or their rivals. And it’s time that changed. We hope everyone will get involved today and help get ‘Beyond the White Line’ seen across our community.
“I have a huge passion for sport and it’s amazing to be able to partner with such a great organisation to help bring attention to and help affect change for the issues that people involved in sport face. As a former Man City Academy player, I know what it’s like to miss out on your dreams and recently we’ve seen the terrible effects that can have on people without the necessary support in place. This is what ‘Beyond the White Line’ are here to do and help sportspeople with wellbeing, inclusion, diversity, homophobia and lots more.”
Today’s brief is to create posters to promote ‘Beyond The White Line’ and the great work they do in the world of sport.
See below for info to support your creative thinking. We welcome scribbles, designs, notes, GIFS… whatever you can to get the word about there.
Please Tweet your entries to @OneMinuteBriefs and @BeyondTWL with the hashtag #BeyondTheWhiteLine
Prize: Pair of Apple Airpods RRP £159!!
CHANGING THE GAME.
Beyond The White Line (BTWL) is a not-for-profit organisation that seeks to affect change within the professional sports industry for athletes and stakeholders alike. We want to ensure that generations of athletes and those within the ecosystem of sport have a sustainable future, within an environment that is Human First.
With your help, BTWL will become the main resource for both professional athletes and all those that work within professional sport.
IMPACT
The figures surrounding these themes are breathtaking.
Retired Athletes are 285 times more likely to go bankrupt than anyone else.
1 in 2 professional footballers are bankrupted within 5 years of leaving the game; 1 in 3 – divorced.
Professional Cricket sees a suicide rate of more than double the national average.
More than one third of Athletes report symptoms of Depression and Anxiety – again, double the national average – yet fewer than 40% had sought or even felt the right help was available.
On average, less than one third (29%) of Athletes actually get to choose when they retire. Most lack the tools, or understanding to utilise the skillset Professional Sports has afforded them to transition to a new discipline, and are thrust into career abyss.
SUPPORTING ATHLETES
We aim to leave a legacy within not only professional sport, but in wider society.
Changing the global landscape and conversation within these key areas. Ensuring not only that future generations reap the benefits of all that we achieve, but also the sustainability of the beautiful sports we all love is improved as a result.
Being able to be human first, athlete second.
OUR AIM
We are aiming for a sporting world where not only fans but society as a whole reconnect with the humans behind the athletes, CEOs, and professional body heads.
Understanding that changing the game for good can have a profound impact on not only those it directly affects but also wider society
ABOUT
James Chiffi is the founder & CEO of Beyond the White Line. The social impact entrepreneur set up the organisation as a “human-first” response to his time serving as an artist manager in the music industry.
It was during this time that James saw the parallels between the entertainment and sports industries, the challenges that arise from the “talent” being viewed in purely commercial terms as a commodity, and the human cost of this – which is there for all to see.
“We are about to change the global landscape for professional sport and beyond. No one really goes deep enough, and has done enough to make a real change… and that’s what we intend to do.”
James Chiffi
Links:
https://www.instagram.com/beyondthewhiteline/
https://www.facebook.com/Beyond-The-White-Line-101048518018004
https://www.linkedin.com/company/btwl/
Style-setter below and our font is Monserrat if you wish to use it!
