Today we’ve got an exciting brief to see how the OMBLES tackle the challenge of a brief for Direct Mail. The (often forgotten about) media has got so much potential as you are putting a message directly into the hands of your potential customer… so what would that message be? What would it look like? Would it be 2D, 3D and what material? The brief is really fun and open for the OMBLES to experiment in their typically brilliant and instinctive creative ways.
Most DMs get binned…so how would we capture the attention of the key people in Plumbing & Heating Businesses & encourage them to take a look at the Big Change website or even book a demo!
One Minute Brief of the Day:
Create low-cost Direct Mail (DM) ideas to promote the brilliant @BigChangeApps platform to Plumbing & Heating businesses. #BigChange
We welcome sketches, headlines, designs, mockups and ideas for interesting small and light mailers that can be posted out to the Owners and Operations Managers of these businesses.
Please tweet your entries to @OneMinuteBriefs and @BigChangeApps with the hashtag #BigChange
Enter as many times as you wish. Make sure you put your Twitter handle in the corner of your submissions. Deadline 6pm!!
Prizes
Winner - £500 cash!!
2nd Place - £350 cash!!
3rd Place - £150 cash!!
The OMBLES’ challenge
We are looking for the OMBLES to generate direct mail (DM) ideas that could be sent to the owner of a plumbing or heating company. The DM needs to be low-cost and light - and not be harmful to the environment. If it’s something useful or recyclable - then even better.
BigChange’s buyer is typically 40+ years old - either the owner or founder of a Plumbing or Heating business that installs boilers and carries out a wide range of work for residential or commercial customers. This demographic have most likely cut their teeth as a Plumbing Apprentice, rising up the ranks and eventually starting a business of their own. They’ve worked hard to grow a business from scratch, and now they’ve got more than 10 engineers working for them, it’s getting harder and harder to keep on top of everything. It’s very possible that this ‘boss’ is using a lot of old-school tools to manage their business - like spreadsheets, whiteboards and even a paper diary.
What does BigChange offer the owner of a Plumbing or Heating Business?
BigChange is the complete Job Management Platform that’s helping Plumbing & Heating businesses across the UK to win more work, take control of their operations and deliver winning customer experiences.
It brings together customer relationship management (CRM), job scheduling, live tracking, a mobile app for Plumbing Engineers, Invoicing and business intelligence into one simple to use platform.
BigChange liberates companies from inefficient paper-based processes and the complexity of multiple different technology systems that hold their businesses back.
It’s loved by office and field teams alike.
How does BigChange benefit Plumbing & Heating businesses and their owners?
For the owner of a Plumbing or Heating Business - it’s fairly straightforward to grow a business with less than 10 employees. But when you reach this figure, as you grow things can start to fall apart. Reliance on spreadsheets, paperwork, paper diaries and even the use of WhatsApp can mean a breakdown in communications. Things get missed and jobs can fail. In simple terms, Plumbing and Heating companies needs to get the right Engineers to the right place, at the right time, with the right parts/tools to do the job. As your business grows, it becomes harder and harder to get this right - and to be consistent. Every business owner wants to grow, make more money and profit whilst delighting every customer so they leave a positive review.
BigChange is the “Complete Job Management Platform” - allowing the companies that use it to “Grow Stronger”. It means instead of working between loads of different systems, everything is managed in one place. Companies love BigChange because it’s all in one - you could say it’s like having a Swiss army knife!
Plumbers and Heating Engineers access BigChange on an app - either on a smartphone or rugged tablet. Other users (e.g. in the office or at home) access on a PC or Laptop.
BigChange’s Elevator Pitch
The BigChange complete Job Management Platform is helping Plumbing & Heating businesses across the UK to win more work, take control of their operations and deliver winning customer experiences
Companies achieve amazing business results FAST:
The owner is far less stressed - and doesn’t have to work all weekend
It enables the business to grow and really start motoring
The business becomes streamlined and more efficient
Everyone has visibility of what’s happening and when (even customers get a text message so they know when to expect the engineer)
Cashflow is given a real boost - as customers are invoiced promptly and on time
Customers get an incredible service and experience - so they leave positive reviews and recommend the Plumbing company to others
More info:
https://www.facebook.com/BigChangeApps/
