Today we’ve got a fun campaign with an important message in collaboration with our friends at Hubbub. There’s a great cash prize to be won and we’re looking forward to seeing all the fun ideas in response to today’s exciting brief!!
Brief:
Create posters to get smokers to think twice and not drop their cigarettes. It’s time to #BinYourButts
Tweet your entries to @OneMinuteBriefs and @hubbubUK with the hashtag #BinYourButt
Prize: £100 cash prize for today’s winner!
Cigarette butts are the most littered item in the world! 3.9 million cigarette butts are dropped daily in the UK and, because the filters contain plastic, they can persist for up to 15 years.
Environmental charity Hubbub have come up with their own solution, which you can read more about below, and now they want to creatively engage people who wouldn't normally think twice about cigarette litter or its environmental impacts, to bin their butts. We want to see all sorts of different ideas…
And, that’s where the OMBLES come in! We’d like to see all of your quick-fire concepts, designs, posters, sketches and more to encourage the public to #BinYourButt !!!
About Hubbub & their solution:
Hi from Hubbub! We design campaigns that inspire ways of living that are good for the environment. Our campaigns tackle environmental issues, from food waste to microfibres and (almost) everything in between. But it all started with a bin.
Back in 2016, we were challenged to come up with ways to reduce litter on Villiers Street, London. After spending hours observing the street and talking to people in the area, we discovered the biggest form of littering was cigarette butts and the main cause was young men who were smoking outside of pubs and dropping the cigarette butts on the ground or into the drains.
This lead to the creation of the Ballot Bin, a cigarette voting ashtray which nudges people to bin their butts and reduces cigarette litter by 46%.
Now, as restrictions of lockdown ease and more people gather in parks and beer gardens, we want to raise awareness of this worldwide issue, engaging people who wouldn’t normally think twice about dropping their cigarette butt on the floor or down the drain to care about the environmental impact.
So now you’ve seen our solution… what would yours be?
Over to you OMBLES!!!
Social/web links:
Twitter: @hubbubUK
Insta: @hellohubbub