We’ve gut a gut brief coming your way today, focusing on the loudest and most important sector of your body, you’ve guessed it, your gut! So, who better than to attend to your constant gurgling demands than the almighty natural power of doctor Bio&Me, with a PhD in Gutology ( this is a genuine degree, trust us). So, get your creative caps on and a tub of your favourite Bio&Me yogurt (best served with their mighty range of granola 😉 ) and show what it means to feel gut!

Bio&Me was created by Dr Megan Rossi, The Gut Health Doctor, to be the best ‘Good for your gut’ foodie brand. With every one of our prebiotic products uniquely carrying the EFSA “Good for your gut” health claim.

That’s because our granola, porridge and muesli have up to 15 different plant-based ingredients (more than double anyone else) , which not only help your gut biome thrive – but crucially also taste absolutely delicious, as each extra ingredient adds to the taste. Our gut-loving yoghurts contain over 700 billion live and active cultures per pot (ten times more than anyone else), including two of the world’s most studied cultures, BB-12 and LGG. These all-natural yoghurts contain no added sugar, artificial sweetener, thickeners, or emulsifiers and are low in lactose, high in protein, as well as being a source of calcium.

One Minute Brief of the Day:

Create billboard-style posters & straplines for Bio&Me to uniquely highlight the #GoodForYourGut nature of our products. @BioAndMeUK

Tweet your entries to @OneMinuteBriefs & @BioAndMeUK with the hashtag #GoodForYourGut

Remember to include your Twitter handle in the bottom right-hand corner of your submissions! Enter as many times as you like. Deadline 6pm BST.

You can also share your entries via stories and posts to @bioandmeuk on Instagram!

Prizes:

WINNER: £500 cash + £150 Bio&Me Gut-Loving Hamper

Runner-Up: £200 cash + £100 Bio&Me Gut-Loving Hamper

Brief Context

Gut health is seeing a structural shift and is becoming more critical to people’s diets, and Bio&Me is uniquely placed in this growth with Dr Megan Rossi (aka, The Gut Health Doctor), product benefits and brand.

Therefore, Bio&Me as a business is set up for success! We’re not only great for everyone’s gut, but with a cross-category portfolio of ambient and chilled products (granola, porridge, muesli and yoghurt),we easily fit into your daily routine and taste so great you might just want to each Bio&Me for breakfast, lunch and even maybe dinner as well.

September offers us the perfect opportunity to spread gut-loving goodness across the nation - and position Bio&Me as the number 1 choice when looking after your gut.

We want campaign ideas that are disruptive, simple, clever, impactful and distinctly have a cheeky Bio&Me 😉