One Minute Brief of the Day:
Create posters to advertise healthy food (Fruit or Veg) to a teen audience with @BiteBack2030 #BiteBack2030 #HealthyAds (Square 1:1 format if possible)
Make these ads as clever and as compelling using the same brilliant advertising tactics as junk food marketing. You may even want to parody junk food ads! This is all about encouraging the purchase of healthy food.
With Boris’ obesity plan the advertising industry will be shaped by its new laws around advertising junk food, especially to young people. We want to demonstrate how with great minds the ad industry can also make healthy food as cool to teens as junk food is while creating awesome, fun, compelling ads to encourage teens to purchase healthy food.
Tweet your entries to @OneMinuteBriefs and @BiteBack2030 with hashtags #BiteBack2030 and #HealthyAds
Winner’s Prize: OMBLE gloating rights and £50 amazon vouchers.
Top 10 Shortlisted: Top 10 entrants to be shared across all social networks: Instagram, Facebook, Twitter and Linkedin. And also to be featured in a blog post on our website that will be sent out in our newsletter. We will credit all entrants with their Twitter or other social media handles.
Remember, although we are an obesity charity, we do not want to use or imply obesity in any of the ads. For us it's about showing you can advertise fruit and veg in a cool way to a teen audience just like fast food companies do.
(It's not about using 'preachy' messages, nor being negative about other people's choices, nor using shocking or graphic images. Positivity and fun all round please)
About the campaign:
Bite Back 2030 is a youth-led charity which aims to make healthy food affordable and accessible to all no matter where you live. We do this in order to reduce childhood obesity by 50% by 2030. Currently, 1 in 5 children leave primary school obese and we want to change that. There are many awesome creative ads for junk food that encourage us to purchase more so as Boris’s laws come into place we want to show that the minds behind these clever ads can also turn the talent to advertising healthy food to a teen audience.
That’s where the OMBLES come in. We hope you’ll all join us in helping us to spread this message to help businesses look at how they can have fun and get creative with advertising healthy food to a teen audience.
We can’t wait to see your awesome posters for encouraging the purchase of healthy food (fruit or veg).
Read more about us here:
www.biteback2030.com
Twitter:
https://twitter.com/BiteBack2030
Facebook:
https://www.facebook.com/BiteBack2030
Instagram:
https://www.instagram.com/biteback2030/
Linkedin:
https://www.linkedin.com/company/biteback2030/
YouTube:
https://www.youtube.com/c/biteback2030
Check out a video experiment below on how junk food advertising techniques can sway your decisions.