Really excited about today’s brief!! Particularly as I always looked forward to visiting Blackpool when I was younger and those memories come back as soon as the word Blackpool is mentioned!! I look forward to visiting myself again soon!! There are some great prizes to be won today too!!
One Minute Brief of the Day:
It’s the year of the staycation! Create eye-catching, creative posters to encourage families to choose Blackpool for their summer holiday. #BlackpoolisBack
Please tweet your entries to @OneMinuteBriefs and @VisitBlackpool with the hashtag #BlackpoolisBack
Remember to include your twitter handle in the corner of your entries.
Prizes:
£300 cash prize to the winner
£100 cash prizes for second and third place
About the Campaign:
International travel might be on hold for now, but there are plenty of places to explore in the UK, including the sunny seaside town, Blackpool!
An estimated 18 million holidaymakers hit the Blackpool coastline in 2019 and, after a challenging 15 months due to the Coronavirus pandemic, VisitBlackpool has safely rolled out the welcome mat, promoting a fully-fledged tourism offer once again.
Blackpool is officially back and there is something for every family to enjoy - from lazy days soaking up the rays and building sandcastles on the beach to a fun-filled day out exploring all that Blackpool has to offer.
The traditional seaside resort offers the most attractions in one place outside of London, including the iconic Blackpool Tower, Blackpool Pleasure Beach, Sandcastle Waterpark, SEA LIFE, Madame Tussauds, Blackpool Zoo, Winter Gardens and many more! The town also boasts top-class shows and entertainment, and a range of accommodation to suit all pockets.
This summer, Blackpool is pulling out all the stops to become the UK’s staycation capital which is why we’re calling on the OMBLES to help us! We’re asking you to create exciting, creative ads to encourage families to pick Blackpool for their Great British Holiday!
What’s the first thing you think of when someone says Blackpool? Is it the lovable donkeys on the beach? Penny slot machines in the bustling arcades? Fish and chips? The exhilarating rollercoasters? The famous striped deck chairs? There are so many reasons why families come to the resort every year.
We can’t wait to see what you come up with.
DO’s:
Be creative as possible
Keep it impactful
Showcase our wide tourism offer if you can
Feel free to use any of the below images and logo in your submissions
Post as many entries as you like
DON’T’s:
Keep it family-friendly. No entries containing derogatory terms or expletives will be considered
We would also appreciate if old photos showing scaffolding on The Blackpool Tower are not used in your entry. The Tower has had a fantastic facelift since then and we would like to show off our grand old Lady in the best possible way!
WINNING CRITERIA:
The best ads will be unique and inspire families to take a trip to Blackpool.
About VisitBlackpool
VisitBlackpool has been tasked with promoting the UK’s most popular holiday destination to a worldwide audience.
As the tourism arm of Blackpool Council, the team work closely with local partners and stakeholders to showcase the best that Blackpool has to offer our visitors.
VisitBlackpool provide strategic leadership, guidance and advice on tourism and the visitor economy in Blackpool and to deliver services that attract and service the visitor that supports tourism businesses throughout the resort.
Social links:
www.instagram.com/visitblackpool
