One Minute Brief of the Day:

Create overarching campaign straplines to promote the #BlueLightCard & how it rewards our frontline workers to thank them for everything they do in keeping the nation safe, healthy and supported.

We’re particularly keen to see big campaignable ideas with eye-catching straplines and slogans in your submissions that could work across comms including emails, app notifications, socials or even feature on billboards around the UK!

If you’re feeling particularly creative include a line or two of supplementary copy to help position and explain the campaign for our audience.

Tweet your entries to @OneMinuteBriefs and @BlueLightCard with the hashtag #BlueLightCard & link to bluelightcard.co.uk

Deadline 6pm BST. Remember to add your Twitter/X handle in the top-left corner of your entries.

CASH Prizes:

1st: £300!!!

2nd: £200!!

3rd: £100!

Who we are

We are Blue Light Card. The discount service for the emergency services, NHS, social care sector and armed forces.

We exist to show our appreciation for the Blue Light community, their service and sacrifice. Giving them the discounts they deserve, and access to exclusive experiences to support them financially and encourage work-life balance and wellbeing.

It takes a special sort of person to work within the emergency services, they should feel proud of the work they do. They do important, vital jobs, and this deserves recognition, even if they don’t see themselves as heroes or deserving of reward.

These are just some of the reasons why we want to say thank you and celebrate our members plus the wider Blue Light community.

Launching on Emergency Services Day on 9th September and running for 10 weeks consecutively we have plans to reward our members more than ever before. We’ll be giving our 3.5 million members access to thousands of exclusive prizes and money can’t buy experiences which will be available to win in the Blue Light Card app. From free pints and coffees, to all-inclusive holidays and VIP event tickets – we’ll have prizes for everyone!