We’re back with yet another BIG and important brief with CALM.

18 people die by suicide every day in the UK, so that’s where CALM is asking everyone to stand together and help someone STAY.

From starting a life-saving conversation, signposting to resources thecalmzone.net/stay, or by donating £8 - there are lots of ways people could help to prevent a suicide and help someone STAY.

One Minute Brief of the Day:

Create posters to help everyone know, however they may feel today, there's always a reason to Stay. @theCALMzone #UnitedAgainstSuicide

Tweet your entries to @OneMinuteBriefs & @theCALMzone with the hashtag #UnitedAgainstSuicide

Remember to include your Twitter handle in the bottom right-hand corner of your submissions! Enter as many times as you like. Deadline 6pm BST.

You can also share your entries via stories and posts to @calmzone on Instagram!

WINNER: £100 cash, a CALM goodie bag & a chance to feature in the next CALM OOH campaign!!

Brief Context:

We’re here to tell anyone and everyone who can’t see a way out: “Things can change”. To say to them “Just stay”.

Why are we doing this? Because every week in the UK 125 people take their own lives; 125 individuals who couldn’t see a way out.

But at CALM, we believe there is always hope, always a reason for living. That’s why we’ve launched Stay – to show you that things can change, no matter how you feel right now. That there’s always a way forward.

18 people die by suicide every day in the UK. Stand with us and help them Stay.

Today and every day our message remains the same: we want everyone across the UK to know that someone wants them to stay.

So join us and help tell anyone and everyone who can’t see a way out: “Things can change”. To help more people to Stay. More people like Ash who spoke to our helpline in his darkest moments and was able to find hope.

Ash’s Story

During lockdown Ash couldn’t see a way out. He was furloughed, had a new baby to look after but no job. Things got too much. He wanted to end it all, but he turned to CALM and the helpline staff helped him see there was a future.

“I still remember that night like it was yesterday. The day that I thought was going to be the end. When it seemed like there was no way forward. But things did change.

“CALM’s helpline saved my life. They listened without judging me and helped me make a plan for the future.”

Find out more about theCALMzone here:

https://www.thecalmzone.net/

OMB of the Day: Create posters to help everyone know, however they may feel today, there's always a reason to Stay. @theCALMzone #UnitedAgainstSuicide