“Today’s One Minute Brief is a hugely important one both personally and for us as a community. It’s one we can all learn from and share an important message far and wide. I suffered a heart attack myself in 2015 whilst playing in an ad-agency football tournament for our very own ‘OMB FC’ team alongside Max from Tanium who we’ve teamed up on this brief on! So I’m really hoping the OMBLES rally behind us on this one. ”

— Nick Entwistle - OMB Founder

I wrote about what happened here:

https://www.bankofcreativity.co.uk/blog/2015/05/what-it-feels-like-tohave-heart-attack.html

One Minute Brief of the Day:

Create posters to promote @Tanium & @SCACharity's #CPRaTHON supporting @ResusCouncilUK to raise awareness of #RestartAHeartMonth & the importance of knowing CPR

Tweet your entries to @OneMinuteBriefs, @Tanium, @SCACharity & @ResusCouncilUK with the hashtag #CPRaTHON

Remember to include your Twitter handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm BST.

You can also share your entries via stories and posts to Instagram @taniuminc, @SCASambulancecharity @resuscounciluk

PRIZES:

CPRaTHON Merchandise Pack, Free basic life support training at no cost & the opportunity to have your idea shown on social ads nationwide and charity social sites.

What is the CPRaTHON?

At 10 AM, October 17th for 24 hours until 10 AM, October 18th, teams of eight individuals from Tanium with our newly acquired skills will take turns to keep Little Annie the mannequin alive by providing 100 chest compressions a minute, continuously for 24 hours. c.144,000 compressions over 24 hours. The aim is to raise money and awareness of life saving CPR skills.

Learn more about the CPRaTHON.

Key statistics and figures:

There are over 100,000 hospital admissions a year due to heart attacks working out to 290 a day or one every 5 minutes.
But more than 30,000 out-of-hospital cardiac arrests happen every year in the UK. Sadly, less than 1 in 10 people survive.

Early CPR and defibrillation can more than double the chances of survival, which is why it is so crucial to learn.

Over 80% of cardiac arrests happen within the home and you can protect your loved ones by learning CPR in 15 minutes free.
However Surveys show that only 4 in 10 people in the UK are confident enough to perform CPR when witnessing a cardiac arrest.

Being confident with basic life support and CPR can make all of the difference in a time of need.

Its estimated that around 1.4 million people alive in the UK today have survived a heart attack – around 1 million men and 400,000 women.
More information from the British Heart Foundation here: https://www.bhf.org.uk/-/media/files/for-professionals/research/heart-statistics/bhf-cvd-statistics-uk-factsheet.pdf

Heart attacks are in the most part are uncontrollable, they aren’t forewarned and can’t be predicted, risk increases with certain signals and of course lifestyle choices. Knowing CPR can be controlled and can make all of the difference in a time of need.

Tony Larks
Tanium & Community First Responder
This year marks 3 years since the passing of our beloved colleague and friend Angela Davies;
Angela passed of a sudden cardiac arrest at 41 years old despite the efforts of both air and ground ambulance services. We are undertaking the CPRaTHON in her memory and to raise money for the SCA NHS Trust.
Working as a community first responder, I’ve tended to over 1,500 calls in the last few years and been at the coalface of our national health service. As one of the 750 Community First Responders for South Central Ambulance NHS Trust, we attend category one and two emergencies in our local neighbourhoods ahead of an ambulance and paramedics, delivering vital basic life support services.
When not responding, CFRs also deliver CPR awareness training and raise awareness and vital funds for South Central Ambulance Charity as these vital services are funded by charitable donations.

How donations help

£310 funds a Community First Responder for 12 months
£3,000 funds the training and equipment for a new Community First Responder
£10,000 funds a LUCAS2 that delivers high-quality CPR in the event of a cardiac arrest

Beyond Donations, the aim is to help drive awareness and upskilling of CPR to save a life.

Fundraising Link: https://sca-charity.enthuse.com/pf/tanium-allstarmix

Who are SCAS

The South Central Ambulance Charity supports the South Central Ambulance Service NHS Foundation Trust (SCAS) by raising funds for services, projects, and equipment not covered by government NHS funding This charity operates across Buckinghamshire, Oxfordshire, Berkshire, and Hampshire, and extends its patient transport services into Sussex

Key Contributions:

Enhanced Patient Care: Funds innovative projects and new equipment to improve patient care.
Support for Staff and Volunteers: Provides resources like winter jackets, boots, and advanced training for Community First Responders
Community Engagement: Promotes bystander CPR awareness and supports community health initiatives