Gaming is perceived by parents as fairly safe for their kids. But the (virtual) reality is that 57% of gamers have been bullied online. With over 3 billion gamers worldwide, this is a tragic statistic. Most parents are unaware that the live chat element of gaming is rife with discrimination and abuse such as racism, sexism and homophobia.

The Diana Award is a charity that supports young people and one of its main focuses is Anti-Bullying. 50,000 students and educators in 5,000 schools have been trained as Anti-Bullying Ambassadors thanks to this programme.

Now, in partnership with activist agency Revolt, the charity wants to get people talking about bullying in gaming.

One Minute Brief of the Day:

Create billboard-style posters for ‘The Diana Award’ to tell parents that bullying is a huge issue in online gaming. Winners will be featured on #WorldGamingDay - 22nd October

Tweet your entries to @OneMinuteBriefs & @AntiBullyingPro with the hashtag #AntiBullying

Remember to add your Twitter handle in the bottom right-hand corner of your entries. Deadline: 6pm BST, Friday 15th Sept.

PRIZES:

Winner will receive Smiggle supplies & Diana Award goodies!!

Winning entries will be judged by The Diana Award and Creative Directors at Revolt with the opportunity to be featured on all The Diana Award channels & Live Billboard spaces on October 22nd.

Pointers:

No ideas involving suicide – there is no evidence to support a link between this and bullying or gaming. Avoid the term ‘cyberbullying’ – bullying is bullying, wherever it takes place.

About The Diana Award:

We’re proud to be the only charity set up in memory of the late Diana, Princess of Wales and her belief that young people have the power to change the world. Our mission is to empower young people to lead that change through a range of initiatives which unlock their potential, inspire action and create opportunities, ensuring that no young person is left out or left behind.

Our Current Campaign:

We recently launched a campaign called #BackToBullying, created by Revolt, including a stunt with a school uniform display in Westfield that stunned shoppers, and a back-to-school advert with a dark twist that got aired on BBC News.

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Download our Ant-Bullying logos and fonts to use in your entries here.

Website/Social Links:

Website: https://diana-award.org.uk/

Twitter: https://twitter.com/AntiBullyingPro

Instagram: https://www.instagram.com/antibullyingpro