This International E-Waste Day we’re inviting our OMBLE community to help UNTHA UK tackle a vast global recycling issue.
As the population becomes hungrier for the latest gadgets, a growing number of small electrical devices are stowed away in drawers gathering dust, or – worse still – thrown away in the rubbish bin. Think mobile phones, headphones, kitchen gadgets, and more…
But how many of these waste electrical and electronic (WEEE) items could be re-used by someone else? Or processed for recycling? So many products are, quite literally, going to waste! And this environmental challenge is only getting bigger.
That’s why we’re looking for visuals (be it posters, GIFs, or scribbles on paper) designed to raise awareness of the need to recycle seemingly redundant gadgets, to better protect the planet!
One Minute Brief of the Day:
Create posters to raise awareness of recycling seemingly redundant gadgets & inspire people to make better decisions when it comes to the disposal of unwanted Waste Electrical and Electronic Equipment (WEEE)
Tweet your entries to @OneMinuteBriefs & @UnthaUK with the hashtags #WhereDoesWEEEGo and #eWasteDay
Remember to include your Twitter handle in the bottom right-hand corner of your submissions! Enter as many times as you like. Deadline 6pm BST.
You can also share your entries via stories and posts to UNTHA UK Limited on LinkedIn!
WINNER:
1st Place: £200 Cash!!
2nd Place: £50 Cash!!
3rd Place: £50 Cash!!
(The top 10 entries may also be shared on UNTHA channels, with artist credit given!)
What’s the issue?
Last year, 57.4 million tonnes of electronic and electrical waste was generated around the world – up from 53.6 million tonnes in 2019. And this figure is only set to keep growing.
And small, seemingly ‘end-of-life’ electrical items (many of which are still in perfect working order or could be sent for recycling) are said to represent 22 million tonnes of this startling figure. It’s reported that this number could easily reach 29 million tonnes by 2030.
That’s why, this year, the WEEE Forum – the brains behind International E-Waste Day – is running with the slogan: “Recycle it all, no matter how small”.
And WEEE shredding specialist UNTHA UK is asking you to consider what more we can do to support this movement…
Who’s setting today’s brief?
UNTHA UK is a manufacturer of industrial shredders that can process almost anything. It’s our mission to ensure valuable resources are recycled or used for energy recovery, rather than ending up as waste. We genuinely care about the environment and want more people to, as well .
As a B2B brand which usually only talks to our peers (rather than the public) we feel this is a topic that needs to be discussed more – hence we’re enlisting the help of the OMBLES to help us spread the word and once again make recycling cool. (We already know it is, of course).
Why WEEE?
Because, if these gadgets are sent to landfill, so many valuable resources that could otherwise be recovered, are lost. Take mobiles as an example – it’s reported that one million phones contain 24kg of gold, 16,000kg of copper, 350kg of silver, and 14kg of palladium. These high-value materials should not go to ‘waste’. That’s why our shredders exist – to help liberate, segregate, and recycle the resources so they can go on to have a longer, useful life.
On that note…
To recap, the brief is to create anything visual or has impactful headlines – GIFs, posters, prints, or postcards – to think about where their WEEE goes (and, of course, where it should!)
The winning design isn’t intended to sell equipment but inspire people to make better decisions when it comes to the disposal of unwanted gadgets. Get creative and enter as many times as you wish for the chance to win.
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