One Minute Brief of the Day:
Create billboard-style posters to show how you can share LIVE the big, small and silly moments with your friends & family on @EE with @ClearChannelUK #WhenItCounts
We want to see you be as creative as possible to bring to life how you can celebrate and share amazing moments right there and then with people all over Britain this summer. We look forward to the funny, silly, weird and wonderful ways of interpreting the brief today!
Tweet your entries to @OneMinuteBriefs, @EE & @ClearChannelUK with the hashtag #WhenItCounts
Remember to include your twitter handle in the corner of your ads too!!
Prize:
£200 cash prize for today’s winner!!
64GB Black iPhone 12!!! (RRP £799)
The chance to feature on Clear Channel’s national digital network!!
Background –
EE is the UK’s best network and have put 5G in Britain’s key tourist locations, so that you can share live the big, small and stupid moments with your friends, family and colleagues that will love to see you finally having a lovely break away.
Find out where at EE.co.uk/coverage
With our phones connected to EE 5G, we can open a live window to show these moments as they happen.
EE wants to be there for everyone this summer to help people share the moments that matter, in the busiest of places. We recently went LIVE with a campaign titled “Go Live at the Beach” encouraging people to share their beach moments over our network.
The beach is what we went with, but with this brief it could be anything...maybe we can see some of your own interest and hobbies coming out of today’s brief too.
festivals
sporting events
adventure weekends
fishing breaks
romantic trips
How would you show people that #WhenItCounts this summer, they can count on EE. Let your creative juices flow & add your own spin for the chance to win some great prizes!
About the Brief:
We’ve all been working so, so, sooooo hard this year and we couldn’t deserve a wine-drowned holiday in France more. We’ve worked tirelessly for that deservingly picturesque cross-country road trip of Western America. Every parent has learned more maths, history, english than we ever thought and deserve a mindless lay on the sunny beaches of Barcelona. But, the truth is, a UK staycation is much more likely so we need to make the most of it!!
So we’re excited to see how the OMBLES bring to life all the different ways that your screen can be a window that holds a million moments that matter.
Moments you can share LIVE because you can count on EE.
About EE:
EE are a playful brand and like to make our creatives this way. We want to be relevant to what’s going on in the world and help people stay connected.
We want people to know they can trust our Brand to be there for them when it counts
We take pride in our Network and have just been named the best UK network by RootMetrics for the 8th year in a row. The strength of our network is always at the heart of our creative ideas.
Colour codes can be found below and the logo/font/phone PNG can be downloaded here.
Logo & Fonts must be used for OMB submissions only. Full T&Cs can be viewed here.
You can also download outdoor media templates to mock-up any of your ideas here: https://www.clearchannel.co.uk/resource-centre/mockup-templates
Be as creative as you like with today’s brief. Good luck OMBLES!!
