We’re excited to be teaming up with an amazing brand for today’s OMB…and there are some amazing briefs to be won too. We can’t wait to see how the OMBLES interpret this one in their typically brilliant instinctive ways!

BRIEF:

Create posters featuring advertising slogans for a Spring/Summer campaign to bring to life the wellbeing benefits of #FitFlop in a fun and confident way.

Tweet your entries to @OneMinuteBriefs with the hashtag #Fitflop

Additionally, you can also share your submissions on insta to @OneMinuteBriefs & @Fitflop via posts or stories!!

PRIZES:

Winner - £300 + 2 pairs of shoes

Runner up - £100 + 2 pairs of shoes

3rd place - 2 pairs of shoes

ABOUT FITFLOP:

We’ve been game-changers since we entered the scene in 2007. Back then it was generally accepted that a shoe could not look good and feel great, especially after hours of wearing. We responded with a sandal that combined style with world-class science – and we continue to dream, innovate, and defy conventions. Our mission is to raise the energy of the world and help you live life to the full by creating wellness products engineered to work with your body, so you move better and feel great.

BIOMECHANICALLY BRILLIANT:

Every FitFlop product is biomechanically engineered – which means it’s designed to complement your body structure, joint alignment and natural movement.

Feel and perform your best, every day. We apply the research, cutting-edge science, and testing, usually reserved for sports performance shoes, across our whole range. Because why wouldn’t you want to feel and perform your best, everywhere and every day? Ballet flats, beach flip-flops, platforms, wellies…we believe almost any style can be re-engineered to be easier on your body and
ultra-comfortable underfoot.

Technology and benefits:

Engineered to work with your body- Our shoes work with your body structure, alignment, and walking style.
Cloud-like cushioning- Our cushioning provides instant relief.
Lightweight – We make sure our shoes lift you up, not weigh you down.
Flexibility – Our midsoles are designed to work with the natural flex of your foot.
Long-term comfort - Our midsoles are proven to stay comfortable over prolonged periods.
Contouring – Contoured footbeds, mirroring the curves of your foot to give natural support.
Alignment - Engineered to optimise joint alignment.
Forward motion - propelling you forward and smoothing out movement (Vitamin FF only)
Natural Movement- Our shoes allow you to move with your natural movement path

CONSUMER TESTIMONIALS:

“Super comfortable. I wear mine on my 10 hour work days and stull feel great at the end of the day. Thank you FitFlop!” Salon Girl, USA
“I absolutely love these! Get so many compliments when I where them!” The little General USA
“My 1st Pair of FitFlops!! Never going back to other brands.” Bevlaar, UK
“Shoe heaven” Lisashops, St, Louis
“These are everything! Super lightweight with excellent cushion. Thank you, FitFlop Team.” Southern Fitflopper, USA
“These cult sandals are the comfiest shoes we’ve every worn” Emily Daws (fashion editor at Who What Wear, UK)
“Got mine this morning and haven’t taken then off since!” @cieguilla Instagram
“I’m in love with my FitFlop shoes” Libby Monaghan, US
“You have ruined me for life… I can’t wear any other shoes!” Pamm, UK
“I can’t live without FitFlop” @Helen050270 Instagram