Hey OMBLES, we at the Rainforest Alliance have another inspiring brief for you!
You can probably tell from our name that we are really passionate about protecting rainforests and tropical forests. We take a “we’re all in” approach—bringing together farmers, rural communities, companies, and millions of individuals worldwide to protect our most precious landscapes.
How?
By working together to change the way the world produces, sources, and consumes our food.
Every year, we invite our company partners to collaborate with us on our global consumer engagement campaign. Our call-to-action is simple, yet powerful: When you choose a product with the Rainforest Alliance’s little green frog seal, it’s the first step of a much bigger journey—one where you “Follow the Frog” toward a better future where people and nature thrive in harmony.
From September 25 to October 1, the Rainforest Alliance and our brand partners will share inspiring stories from our work with farming communities around the world. This week is also an opportunity to share all our hopes and ambitions for a more sustainable future.
One Minute Brief of the Day:
Create posters with @RnfrstAlliance to celebrate & bring to life their annual #FollowTheFrog campaign
SO, here’s the brief: We’re asking you to help us spread the word that, by buying products with the green frog seal, individuals can make better, everyday choices that help make responsible business the new normal. The little green frog is more than just a symbol; it’s a portal to everything we do to protect nature and improve the lives of farmers and forest communities.
Submit your entries:
Please tweet your entries to @OneMinuteBriefs and @RnfrstAlliance with the hashtag #FollowTheFrog
You can also share your entries via stories and posts to @oneminutebriefs & @rainforestalliance on Instagram!
Deadline 6pm BST. Remember to include your Twitter handle in the bottom right-hand corner of your entries.
Prizes:
WINNER: £300 cash!!!
Runner-Up: £200 cash!!
3rd Place: £100 cash!
+ Rainforest Alliance goodies for all three winners
Key points: Don’t forget the frog!
Please include the Rainforest Alliance’s logo: You might recognise this cute little frog from your favourite Rainforest Alliance Certified coffee, tea, or cocoa (and thousands more products). The Rainforest Alliance chose the frog because it’s a “bioindicator species”, meaning its presence shows that an ecosystem is thriving.
Check out the Rainforest Alliance brand book for an easy guide on how to use their frog logo.
Font
Our font, Poppins, is also available for anyone to use and free to download from Google Fonts here.
Black and forest colours are used with light backgrounds and the lime (light green) is used with dark backgrounds.
About the Rainforest Alliance
The Rainforest Alliance is an international non-profit spanning nearly 60 countries. We partner with farmers and forest communities in many of the world’s most important tropical landscapes—working together to promote land management practices that protect nature while boosting rural livelihoods. We work with companies, big and small, to advance responsible business practices across global supply chains. At the same time, we work with governments and civil society organisations—at both the local and international level—to drive sustainability transformation through strengthened policies. And last but not least, we mobilize millions of individuals to harness their collective power as consumers and make better choices for people and nature. Are you with us?
Find out more:
https://www.instagram.com/rainforestalliance/?hl=en
https://www.facebook.com/RainforestAlliance/
https://www.linkedin.com/company/rainforest-alliance/mycompany/verification/
