One Minute Brief of the Day: Create ads that bring to life how Twitter can be the perfect partner for agencies. @TwitterBusiness #GrowWithTwitter

Following our huge collab brief two weeks ago today, in which we celebrated Twitter as the perfect partner to One Minute Briefs, we are opening the brief up to include all of the creative industry!!! We want to see how you’d bring to life how Twitter can be the perfect partner for agencies to help them grow their brands and clients. The submissions in the last brief were incredible and we’re excited how you will combine Twitter with agencies, big and small, all around the world.

One Minute Brief of the Day:

Create ads that bring to life how Twitter can be the perfect partner for agencies. #GrowWithTwitter

In keeping with the Twitter theme, we recommend creating your entries at a Twitter digital ad size (1200px width X 600px height)

Just make sure you tweet to @OneMinuteBriefs and @TwitterBusiness with the hashtag #GrowWithTwitter

Don’t forget to include your Twitter handle in the corner of your submissions!! Feel free to mention the agencies you include on your entries too!

Prizes:

WINNER: £200 cash + the opportunity to work directly with the Twitter Business team to create & bring to life a Twitter Ads campaign for Q4.

Runner-Up: £100 cash + the opportunity to work directly with the Twitter Business team to create & bring to life a Twitter Ads campaign for Q4.

Background:

In our time as a company, we’ve never had more confidence in our strategy to grow yours. We’re helping brands launch something new and connect with what’s happening with advertiser experiences that only Twitter can deliver. This is why now is a better-than-ever time to join the ranks of successful agencies and advertisers on Twitter.

Twitter Business works directly with brands and agencies of all shapes and sizes to create the weird and wonderful campaigns that you see on your Twitter timeline. Let’s celebrate it! We want to show more agencies why Twitter is the perfect partner for them, and their clients. 

Some key stat’s that may be useful:

  • More people are turning to Twitter and they’re more engaged than ever

  • Twitter is the #1 platform for brand interaction

  • 79% of people on Twitter follow brands

  • +52% of Tweets on 2020 came from Gen Z

Some things that may inspire you:

  • Take a look through the OMB x Twitter brief from earlier this month

  • What are agencies doing on Twitter? What are brands getting right? 

  • Reimagine a Twitter Ad

  • Why should agencies get their clients on Twitter? How does it amplify brands?

  • How is Twitter different from other social media platforms?

  • Think Twitter products and tools, Spaces, Tweets, Threads, Video, Moments, Carousels…

  • Show Twitter and your favourite agencies as the perfect partners to grow a brand & community.

Check out the link to the all-new Agency Playbook here.

You can access the brand toolkit here or fonts, guidelines, textures, and logos here.

See the colours and visual styles below for a bit of creative inspiration!!