We’re delighted to be collaborating on today’s brief with, none other than, advertising legend Sir John Hegarty!! He has judged on one of our OMB briefs in the past and now is the chance for the OMBLES to impress him with their quick-fire creative thinking for a personal project of his.

Tweet your entries to @OneMinuteBriefs with the hashtag #HegartyChamans

Prize: Case of Hegarty Charmans wine for today’s winner.

BRIEF from Sir John Hegarty:

I’m starting an online wine magazine called Club Chamans. Chamans is the name of our vineyard.

If you go online you can see the old website hegartychamans.com This is being redesigned as we speak.

I’m looking for a masthead for the mag. Title: Club Chamans

I’m thinking of a subhead to the masthead.

‘Words from the vineyard including the meaning of life’. I’m still working on that. Open to suggestions!

Also, the logo on our bottles is a black sheep. But I’d love to move away from that for the mag. Unless you have a really creative way to persuade me otherwise.

You can share your ideas as designs, illustrations, scribbles, sketches, posters or whatever else comes to mind.

Think Rolling Stone, Esquire, Vogue, The Guardian masthead designed by David Hilman. Take a look at Fact magazine designed by Herb Lubalin in the 60’s. Iconic simple, evocative. This is a magazine/newsletter that will be going out 3/4 times a year to mostly creative people. It will be full of news from the vineyard, hints about wine and hopefully pieces that make you laugh and think. It’s not going to be full of wine bullshit but stuff that is really useful. It’s worth looking at Noble Riot. A great wine magazine that really is rock ‘n’ roll.

Good luck and look forward to seeing what all the OMBLES come up with!

Links:

hegartychamans.com

facebook.com/HegartyChamans

The brief is also being run on our Daily Brief group over on Linkedin. https://www.linkedin.com/groups/12385704/ if you’d like to join us on there.

As a lot of you who have already joined will know, we’ve been running briefs there during lockdown in collaboration with the brilliant Daniel Poole, who has worked hard to get some great briefs from award-winning creative directors like the one we’re setting today.!! We will be setting the daily OMBs on there moving forwards too!