Concrete has been around since the Romans and is the second most consumed material in the world after water.

But did you know it is also infinitely recyclable, can capture CO2 and could help warm your home by storing energy?

So today, we’re delighted to be teaming up with the OMBLES to tell the world on #EarthDay!!

One Minute Brief of the Day:

Help us take perceptions of concrete from stone age to new age.

♻️ It’s insulating, available everywhere and can be used again and again.

Holcim’s ECOPact green concrete contains up to 95% recycled raw materials.

🔥 It is resilient, durable, fire and earthquake resistant, protecting our cities and infrastructure from natural disasters.

Concrete has a vital role to play in climate-resilient construction.

🌎 It naturally absorbs CO2 during its lifespan, recapturing up to 25% of the carbon emitted during its production.

The ECOPact range also has 30% to 100% less carbon emissions compared to standard concrete.

🏘️ It’s versatile and affordable.

But concrete is caught between a rock and a hard place. The construction sector accounts for 38% of the world’s CO₂ emissions.

It’s estimated that 70% of the world population will be living in cities by 2050, adding 2.5 billion people.

Our industry needs to decarbonize fast.

At Holcim we are determined to prove the carbon footprint of concrete and construction is far from set in stone.

We are shifting to circular construction
Creating concrete that is leaner, meaner and greener.
Searching for solutions to make our industry more sustainable – like 3D printing using 70% less materials, and recycling building waste into our products
Working on innovations like breakthrough energy storage solution that could heat our homes

We want to leave concrete’s bad rep in the stone age and show it can be part of a new age – of circularity and building greener.

Help us smash the myths around this strong and versatile material and carve a new story based on concrete facts not fiction.