We’re excited to be teaming up with the OMBLES today and see how creative they get with one of our favourite products, the sweet bao bun. We’re hoping for lots of fun, clever headlines, straplines and visuals that bring them to life in all sorts of imaginative ways that show when and where they can be enjoyed.
For example…you could serve them hot with ice cream or fruit; dust them [cappuccino style] with chocolate powder, or for the ultimate treat, plant a birthday candle dead centre.
Not everyone knows how this product fits into their life and why they would opt for a sweet bao over a more traditional dessert - chocolate cake etc... so we’re hoping the OMBLES will get creative with it and WOW us!!
One Minute Brief of the Day:
Create posters to promote itsu’s chocolate and salted caramel bao buns & let the public know when & where these delicious treats should be enjoyed #WOWsweetbao
Tweet your entries to @OneMinuteBriefs & @ItsuOfficial with the hashtag #WOWsweetbao
NOW TO SHARE ON YOUR SOCIALS…
Tweet your entries to @OneMinuteBriefs with the hashtag #WOWsweetbao
We’d also love you to share your entries to @OneMinuteBriefs & @itsuofficial on Instagram and @itsuoffical on TikTok via posts and stories
As well as the above, you can also post on Facebook and tag in @OneMinuteBriefs & @itsuofficial Get creative and enter as many times as you wish.
Remember your Twitter handle in the bottom right-hand corner of your entries. Deadline 6pm BST.
PRIZES:
1st Prize: £300 cash!!!
2nd Prize: £200 cash!!
3rd Prize: £100 cash!
Introducing... #WOWsweetbao
These sweet bao 'buns are, in truth, a small but historic breakthrough.
These hot, melt-in-the-middle fluffy buns, which are unlike traditional frozen desserts are available in two iconic flavours: chocolate & salted caramel. The chocolate sweet bao’buns are made using coconut cream for a velvety texture and use Rainforest Alliance Certified cocoa. In addition, itsu also created a salted caramel flavour blended with umami miso, which “blew everyone’s socks off”. itsu’s sweet bao’buns are best served hot and ready in minutes from the comfort of your home as the ultimate quick and easy treat, or luxurious desert.
Find out more: https://www.itsu.com/sweetbao/
WINNING CRITERIA:
Best posters must showcase a usage occasion for itsu sweet bao [informing people on how and when to eat them]
Winning and shortlisted entries could also be featured on the @itsuoffical social channels or on a billboard!
About itsu.
itsu is a chain of popular restaurant brands across the UK, with a growing supermarket range. As the UK’s market-leading bao and gyoza brand, they are excited to tap into the growing demand for delicious and convenient restaurant-quality products. itsu’s goal is a bright[er] future for fast, convenient, Asian-inspired food and the belief that beautiful food should be available whenever, wherever and for as many people as possible.
Links:
https://www.itsu.com/sweetbao/
https://www.facebook.com/itsuofficial
https://twitter.com/ItsuOfficial
https://www.instagram.com/itsuofficial/
https://www.linkedin.com/company/itsu-cp/
