One Minute Brief of the Day:

Create OOH billboard-style posters that bring to life the @Ladbrokes tagline #WePlayTogether by combining the world of sport and entertainment in unexpected ways.

Tweet your entries to @OneMinuteBriefs, @Ladbrokes & @ClearChannelUK with the hashtag #WePlayTogether

Remember to include your twitter handle in the corner of your ads too!!

Prizes:

WINNER: £200 cash!!

2nd place: £150 cash!!

3rd place: £100 cash!!

+ all have the chance to feature on Clear Channel’s national digital network!!

Background:

This year we’ve changed the game.

Creating award winning films, partnering with renowned directors and producers, transporting viewers into unexpected worlds featuring stadiums full of drummers and giant balloon games.

Celebrating the start of the new football season by launching a nationwide out-of-home campaign, becoming the first brand to activate across each of Britain's top 92 clubs.

Launching Ladbrokes Amplify. Partnering with #WeMakeEvents creating exclusive gigs in the nation's iconic music venues around the biggest football matches.

Championing innovation, with the group's first virtual reality experience currently in development. Watch this space!!

About the Brief:

In 2022 we’re going even BIGGER! Delivering more entertainment in unexpected ways.

Your mission, should you choose to accept it. Is to create a fame worthy OOH billboard-style poster that will stand out from the noise, celebrating our brand tag line #WePlayTogether in an entertaining and unexpected way.

We’ve brought together the worlds of sport, music, VR, experiential and more…and we’d love to see how you intepret this open brief to show how #WePlayTogether and what that means to you.

We encourage you to be as creative and abstract as you like with today's brief.

About Ladbrokes:

Ladbrokes is a brand at the heart of fan culture, backing the stories of the underdogs, advocates for innovation and safety and uniting bettors to play together.