Today we’ve got an incredible opportunity to apply our quickfire creativity to Tube posters. And, you’ve got the chance to raise money for your chosen charities as well as create content for them.

Posters on the Tube often have a reference to the fact they are on the Tube whilst communicating their message… bear that in mind when coming up with your entries. How would you combine the media space with your chosen message. Get creative for a great cause, big or small.

One Minute Brief of the Day:

Create Tube ads for your chosen charities. #VirtualTube 👇

Tweets your entries to @ShowpieceTweets & @OneMinuteBriefs with the hashtag #VirtualTube.

As well as entering today.… please make sure you also RETWEET the BELOW tweet. 10p for every retweet will go to Whitechapel Mission https://twitter.com/ShowpieceTweets/status/1470452032955994116?s=20

Prizes:

The winner will receive £250 cash & £250 to donate to the charity of their choice!!

About the #VirtualTube

We took out our first tube campaign and it happened to land on the first day of WFH guidance. To make the best of a bad situation, we created the #VirtualTube, where we’re shining a light on other businesses advertising on the tube right now, as well as generating attention to the activation and using that to shine a light on charities. That’s why we’ve teamed up with the OMBLES today to see what they come up with for their own chosen charities. Who knows… one might end up becoming a real Tube ad!!

Most importantly, each of the first 100k retweets of the #VirtualTube thread means a 10p donation to Whitechapel Mission. So make sure you retweet each others entries today!!
It’s been a tough year, businesses, charities and people don’t deserve to be lonely this Christmas. Join the #VirtualTube.

Who’s running this OMB today?

We’re Showpiece - a brand new business that divides the world’s rarest and most valuable collectables into a fixed number of fractions for anyone to buy, collect and own - not just the 1%.

Find out more here: https://showpiece.com/