One Minute Brief of the Day:
Create beauty advertising posters to show the power of removing the effects of stress on skin with @LoumBeauty #LockdownSkin
Objective
Our science is unique and truly game-changing. But it’s new and needs education around it to make an impact.
The objective of this brief is to drive awareness of the impact of stress on skin and the power and importance of removing it, ahead of Stress Awareness Month in April
We are looking for OMBLE-style impactful headlines, visuals and copy that capture what we are all about. Feel free to use our logo and imagery within your submissions.
Please tweet your entries to @OneMinuteBriefs, @LoumBeauty with the hashtag #LockdownSkin
Prizes
1st - £250 + LOUM product hamper
2nd - £200 + LOUM product hamper
3rd - £100 + LOUM product hamper
Background:
Our minds and skin are closely connected, meaning we wear our stress on our skin.
Our adrenaline levels rise – our pro-inflammatory response kicks in, causing dryness, sensitivity and redness.
Our stress causes the release of neuropeptides – our skin increases sebum production, causing oily skin and breakouts.
Our cortisol levels spike - our collagen is damaged and ages prematurely, causing fine lines and wrinkles and loss of firmness.
And over the last year, #LockdownSkin has made us more aware of the effects of stress on skin than ever before. But too often we treat the symptoms and not the cause.
LOUM Beauty of Calm is the first line of skincare clinically tested to dial down and reverse the effects of stress hormones on skin, so it’s like the stress never happened.
Developed by a leading Psychodermatologist (an expert in the mind-skin connection) and leveraging 30 years of psychodermatology research it lifts away the effects of stress to leave skin, smooth, balanced and glowing with inner calm.
About LOUM:
LOUM is co-founded by Kat Bryce, a senior beauty executive who saw the toll stress was taking on her skin and was determined to lessen its effects. This drove her to combine her expertise and passion to create LOUM. The brand has been incubated by Present Life, a new wellbeing & beauty company led by Camillo Pane, the former CEO of Coty. Present Life builds and acquires purpose-led, natural self-care brands that don’t compromise on performance or the planet. LOUM is available exclusively at Cult Beauty in the UK and EU.
