The Love Island Water bottle has been an iconic part of the series since it began, and now we have a fresh opportunity as we release the first new Love Island water bottle in 5 years, to coincide with the launch of this summer’s series.
And, we’re really excited to be teaming up with the OMBLES to spread the word in their amazing instinctive, creative ways!!
We cannot wait to see how you bring this brief to life!!!
One Minute Brief of the Day:
Create posters that show that the #LoveIslandWaterBottle is THE key item for any @LoveIsland fan.
Do it in a visually exciting and positive way, while making it unique to Love Island and fun!
Tweet your submissions to @OneMinuteBriefs and @LoveIsland with the hashtag #LoveIslandWaterBottle & add link.itv.com/LoveIslandOMB to your tweets!
PRIZES:
1st PRIZE: £500 CASH PRIZE + YOUR OWN PERSONALISED LOVE ISLAND BUNDLE (BOTTLE, WASHBAG, ROBE, PHONE COVER)
5 x RUNNER UP PRIZES: YOUR OWN PERSONALISED LOVE ISLAND BUNDLE (BOTTLE, WASHBAG, ROBE, PHONE COVER).
SHORTLISTED ENTRIES COULD ALSO BE FEATURED ON THE LOVE ISLAND SOCIAL CHANNELS & EVEN HAVE THE CHANCE TO WORK WITH ITV CREATIVE TO BRING THEIR IDEA TO LIFE!
About:
After missing out on Summer 2020, Love Island is back! There's a new cast of beautiful singles looking to find love in the famous Love Island Villa.
The Villa isn't the only thing that's had a change this year, the iconic Love Island Water Bottles have also had a glow-up and that's where we'd like the OMBLES to help us today! Not only is the new bottle made of Aluminium (to be more environmentally friendly), but it can also hold hot AND cold drinks - whilst still keeping the personalisation we know and love so much. It has a taller and slimmer new look with a matte white coat and the ONLY place that you can buy the Official Love Island Water Bottle (TM) is at the Love Island Shop.
You can find out more about Love Island 2021 and meet this year’s Islanders here.
itv.com/loveisland
DO’s
Show that it’s the perfect personalised item for any Love Island fan
Show that the bottle can hold hot/cold drinks
Mention that the bottle is a new design
Talk about how the official bottle is only available at the Love Island Shop
Use the URL - link.itv.com/LoveIslandOMB in your tweets & submissions
Keep it clean!
DON’Ts
Mock any Islanders or the show generally especially in relation to the bottle or other commercial products
Mention other brands
Don’t use the bottle as a prop in a negative way (e.g. to trip someone over, to hit them with it etc)
Don’t rebrand the bottle visually
Don’t mention anything that would be offensive or considered inciting hatred in any way
