One Minute Brief of the Day:
Create posters aimed at 18-24 year olds in the North West to encourage them to take their rubbish home when visiting the beach this summer.
Please tweet your submissions to @OneMinuteBriefs and @LOVEmyBEACH_NW with the hashtag #LoveMyBeach
Prizes:
WINNER: £300 cash
RUNNER-UP: £100 cash
Who we are:
LOVEmyBEACH is an environmental campaign delivered by Keep Britain Tidy in the North West aimed at encouraging people to care for their beaches, oceans and wildlife. We run campaigns on everything from coastal pollution to sustainable lifestyles. We work with communities, volunteers, schools, local authorities and other partners to make our beaches clean and safe for everyone to enjoy and to help protect our oceans and wildlife.
What are we trying to do
Last year, as a result of the pandemic, we saw a huge influx of visitors coming to the beaches in the North West. Unfortunately, this also meant a huge influx of litter! This not only means the beach is left full of rubbish, but it can end up out at sea, harming wildlife and the environment.
LOVEmyBEACH wants to encourage people to come and make the most of the coast, but asks that visitors treat this beautiful natural resource with respect and care. We ask that people take their rubbish home with them or dispose of it in a bin. We are keen to ensure that people don’t leave their litter on the beach or next to already full bins as this is technically littering and it can still end up scattered across the beach.
Targeted at who?
Keep Britain Tidy research has shown that the age group most likely to leave litter on the beach is 18-24 year olds. We believe this demographic visits the beach with a view to staying for an extended period, eating and drinking. This results in lots of rubbish including drinks bottles, cans, food packaging, disposable BBQs and cigarette butts being left behind. We would like to engage this demographic in a way that raises awareness of the harm their litter can cause to the coastal environment, other visitors and wildlife. We want them to enjoy the coast and time with their friends, but also empower them with the positive message that that they can be a force for good and play a key role in protecting the beach and ocean environment they enjoy through the simple action of binning their rubbish or taking it home.
Links: www.lovemybeach.org
Twitter: @LOVEmyBEACH_NW
Facebook: @lovemybeachnw
T&Cs here.
