Over the weekend, my friend sent me a picture of the M&S chocolate Ombles asking if it was anything to do with me. This followed loads of texts and tweets I’ve received about them and @OneMinuteBriefs has been tagged in lots of images when the Ombles have been spotted by our OMBLES and beyond.

When we first heard about the release of The Ombles, all the original OMBLES were excited to promote their chocolate namesake. However, after several conversations and attempts to collab, we were ultimately ignored and they didn’t respond to any of the tweets from our community.

So since we were unable to run a campaign with them, we are running one ourselves to advertise our very own #OMBLES!!

One Minute Brief of the Day:

Create posters to promote the real #OMBLES and celebrate the ingredients that make up @OneMinuteBriefs… full of amazing characters, sweet ideas, masses of support and a generous serving of community spirit. Reaching hundreds and thousands daily.

About:

By now everyone has probably seen or heard about M&S’s cheeky characters named The Ombles. For the first time in almost 30 years, M&S has created a new character in the form of milk chocolate faces smothered in chocolate flakes complete with chocolate googly eyes.

These cute and charmingly odd creatures Ombles are full of character, super energetic and LOVE to accessorise with quirky sunglasses and hats.

Very much like the real OMBLES!!

How will you advertise our very own cheeky characters?

With nearly 33,000 OMBLES, we’re excited to see how the real OMBLES celebrate and promote each other and the community as a whole.

Think about the things we’ve achieved individually and as a team and what we can achieve together in the future.
Think about the different characters who enter each day and what makes them unique.
Think about all the tasty bite-size ideas that collectively make huge impacts.
Think about some of the things we’ve done over the last year bankofcreativity.co.uk/blog/powerofcommunity and more recently going viral with KitKat, Marmite and WWF.