One Minute Brief of the Day: Create billboard-style posters using simple headlines inspiring people to take positive action & stick to the rules as things begin to open up. #LetsGetThereSooner

In the second instalment of our partnership with the #LetsGetThereSooner campaign, we’re going for copy simplicity. How can you deliver an important message in as little words as possible? We want to still go against the grain and show positive messages rather than the doom and gloom we’ve been used to see.

This is a great chance to test our your copy skills and have fun with a great brief following the relaxation of the rules yesterday and people heading back to pubs, restaurants and non-essential shops.

Really looking forward to what the OMBLES come up with for this one!!

One Minute Brief of the Day:

Create billboard-style posters using super-simple headlines inspiring people to take positive action by sticking to the rules as pubs, restaurants & shops begin to open up. #LetsGetThereSooner

Thank you to all the OMBLES who have joined in this campaign so far. As the rules relax we believe we need to encourage everyone to continue to stick to the rules so we can all get back to as normal a life as soon as possible.

The brief this time is a poster using a simple headline inspiring people to take positive action by sticking to the rules. See example 'Happy times are near again', which was great as it got the message across in just 5 words! This is an opportunity to flex your copywriting muscles.

We are hoping to get the winning entries up on the streets very soon!!

Thank you for all your support. We’re looking forward to seeing this campaign develop into something BIG!

#LetGetThereSooner

About:

We all want lockdown to be over and get back to the things – and people – we love. But to get there, we have to collectively stick to the rules just a little while longer. 

A group of UK advertising luminaries, led by Sir Nigel Bogle, have grown frustrated with the gloomy tone of their country’s coronavirus campaigns. Instead, they think we can get there sooner with a more positive campaign encouraging people to share what they’re looking forward to after lockdown. 

They’ve created their alternative ad campaign, which you can watch below…