Today we’ve got a brief from an organisation working to reduce global CO2 emissions by asking the biggest car manufacturer in the world, Toyota, to clean up its act. And, we’ve got a great prize to be won!
The PollutaMotor campaign is asking Toyota to decisively change its ways - stop lobbying against climate action, take responsibility for the giant CO2 emissions from the millions of fossil-fuelled cars it makes and sells each year, and commit to only making 100% zero-emission cars, in line with what climate scientists tell us is required to maintain a climate safe for human habitation.
One Minute Brief of the Day:
Create posters encouraging Toyota to stop lobbying against climate regulations, and switch over to making 100% battery electric vehicles instead. With @PollutaMotor #Polluta
We’re looking for quickfire thoughts, stunt ideas, GIFS, sketches, poster designs and more to help communicate this cause and make Toyota executives sit up and take notice.
The more entries the merrier and be as creative as you like!
Tweet your entries to @OneMinuteBriefs & @PollutaMotor with the hashtag #Polluta
Remember to include your Twitter handle in the corner of your ads. Deadline 6pm GMT.
Prize:
£200 cash prize for today’s winner!!!
Why do we need electric cars?
Road transport already accounts for 10% of global greenhouse gas emissions that are overheating the planet, and its emissions are rising faster than those of any other sector
A shift to zero emission vehicles is already underway, creating new jobs, bringing cleaner air to cities, and – increasingly – cutting the costs of car ownership.
Electric car sales are booming - Tesla became the best-selling car model in Europe last month - but the incumbent fossil fuel car giant Toyota is using its political clout and global reach to hold back progress.
Why target Toyota?
--Toyota is the biggest car company in the world, but is failing to show any leadership on climate change. It decided not to support the commitment to move to 100% zero-emission vehicles at the recent COP26 climate summit
-- As the New York Times recently reported, Toyota is lobbying globally against stricter emissions standards and electric vehicle initiatives.
--Toyota joined the group of automakers that sided with the Trump administration in its attempt to reverse Obama-era efficiency standards for cars. Over the past few years, it has also tried to undermine emissions standards in Europe and Australia
--Corporate watchdog InfluenceMap rated Toyota D-, the worst of all car companies, for its attempts to influence policy and undermine global climate goals.
--Greenpeace also ranks Toyota worst out of the 10 largest car companies for their overall decarbonisation efforts.
