We’ve all been there, Friday night drinks pulling you away from leg day, your social life winning as you toast your gains goodbye. But what if you didn’t need to compromise? What if you could say HELLO to killer quads AND enjoy a refreshing drink at the same time? Well, now you can...

Later this year, Grenade will launch the world’s first fully licensed, ‘Protein Bar’, combining world-class fitness equipment with its award-winning range of low sugar, high protein goodies – including its protein shakes on tap!

Ensuring punters hit their protein macros with ease, the sports performance brand is doubly excited to announce that they’ve partnered with Tiny Rebel, the award-winning South Wales-based brewery. Why? Because there’s a delicious protein beer with Grenade’s name on it – literally.

The painstaking result of hours of drinking research, Grenade has collaborated with Tiny Rebel to reimagine their Birthday Cake and Chocolate Chip Salted Caramel Grenade Bars into beer form.

Providing a punch of protein, the limited-edition Vanilla Sponge Protein Shake IPA (5.5% ABV) tastes just like birthday cake, while Tiny Rebel describes the Salted Caramel Protein Shake IPA (5.5% ABV) as what happens when you drop a load of sticky salted caramel and chocolate chips into a tank of beer!

“We pride ourselves at being creative at Grenade, and who isn’t creative when they’re drunk? It’s such a waste of time going to the gym to look better – if you stay drunk, you don’t care how you look! The only bar we’re bothered about now is the one that serves our delicious protein beer, cheers! - Al Barratt, CEO at Grenade

So today we’ve got the perfect brief to spread the word about the opening of Grenade’s very first Protein ‘Bar’ with great prizes to be won!

We’re excited to see how the OMBLES bring this to life in their typically instinctive, creative ways.

One Minute Brief of the Day:

Create posters to announce the opening of @GrenadeOfficial’s very first Protein ‘Bar’ #GrenadeProteinBar

We want you to let the world know about this world first from Grenade. Be as creative as you like, in any ad format that suits you, and accompany it with an eye-catching headline if you wish!

You can enter as many times as you like. Deadline 6pm GMT

Just remember to tweet @OneMinuteBriefs and @GrenadeOfficial with the hashtags #TheGrenadeBar

Don’t forget to include your twitter handle in the corner of your submissions.

Prizes:

WINNER: £300 cash & a year’s supply of Grenade Bars!

2ND PLACE: £200 cash & Grenade Goodies!

3RD PLACE: £100 cash & Grenade Goodies!

About Grenade

Grenade is a market-leading sports performance and active nutrition brand, offering a selection of award-winning high protein, low sugar products including bars, drinks and shakes, as well as leading performance nutrition and apparel.

Founded in 2009 by husband-and-wife team Alan and Juliet Barratt, Grenade exports to more than 50 countries, and has appeared in The Sunday Times’ Fast Track Top 100 for seven consecutive years since 2014. The business currently employs over 80 people and is headquartered in Solihull, West Midlands, UK.

Logos, fonts and assets can be found here.

Good luck OMBLES!