Today we’ve got an amazing brief with the opportunity to have your quick-fire creative thoughts for an important cause featured in The Drum AND The Dram!!!
Tweet your entries to @OneMinuteBriefs, @DramScotland & @TheDrum with the hashtags #LovePubLife & #ProtectPubLife
Prizes:
Shortlisted entries will feature in #LovePubLife #ProtectPubLife campaign articles in Scotland's leading licensed trade DRAM and in global media, marketing and advertising magazine, The Drum.
Overall winner will be highlighted within the articles and shared across all social channels.
Bottle of fine Scotch Whisky.
One Minute Brief of the Day:
One Minute Brief of the Day: Create posters to welcome customers back to Scotland’s pubs and encourage them to socialise safely when they are there. #LovePubLife #ProtectPubLife
Today's the day that Scottish hospitality joins the rest of the UK in re-opening – pubs, restaurants and hotels – and licensees and owners have been busy making safe their venues so that you can enjoy your favourite places in a way that protects yourself and others.
About the campaign:
Scotland's hospitality industry is one of the country's largest employers with over 200,000 people dependent on it for a job. It has also been one of the hardest hit by the coronavirus pandemic. But from today, pubs, restaurants and hotels are back in business and they need you to know that strict safety and hygiene measures are now in place, both indoors and outdoors. These include greater space between tables, new screens and dividers, and fewer customers in at any one time.
DRAM magazine is read in print and online by licensees, brand managers and drinks company bosses has been championing Scottish hospitality businesses for almost three decades, and this has been by far the biggest crisis this industry has ever faced. That's why it is getting behind pubs, restaurants and hotels in a bid to keep them open. Great hospitality businesses encourage a sense of community and one of the biggest lessons learned from this crisis is the importance of coming together with others, and now everybody needs to know that this be done safely.
That’s where the OMBLES come in. We hope you’ll all join us in helping us to spread this message to help businesses in need but keep yourself, your family and friends safe at the same time.
We can’t wait to see the positive, creative posters coming through today!!
Feel free to check out the website for more info and use any images you like within your posters, as well as the ones below.
